Michael L Robertson's Linkedin Analytics

As a member of AT&T’s A/B Testing Team, I specialize in providing quality test result data that enables key decisions on customer experience improvements and business opportunities. My role centers on the meticulous analysis and quantification of experiments, campaigns, and customer journeys, advising our business partners on optimization opportunities and understanding performance metrics. I am responsible for AT&T’s test program analytics, with direct accountability for our test analytics processes and standards, as well as the test analytics team operational alignment and priorities, aiming to enhance efficiency and effectiveness. With a focus on data integrity and results-driven strategies, I am committed to advancing the science of A/B testing and contributing to AT&T’s purpose and strategy.