StudioHawk

- Conducts thorough SEO audits on websites and develops tailored proposals to enhance their performance in search engines. 
- Collaborates with the Growth team to address client needs, create persuasive presentations, and track key performance metrics. 
- Staying updated with the latest SEO trends and optimising proposal templates for better conversion rates
- Conducts in-depth paid audits

SEO Strategist

Online Marketing Gurus

Strategizes & provides SEO recommendations - On-page, Off-page, Technical SEO, and basic CRO.

Handles Australian & American SMBs. (Lead Gen & eCommerce sites)

Search Engine Optimization Consultant

Axadra Ventures

I strategize SEO campaigns based on clients' goals and industry. Most of the campaigns are based in the US, UK, AU, NZ, SG, and PH. 

SEO On-Page:
* SILO - Provides visual SILO of the site, so I can visualize where to focus and what are the quick wins.
* Keyword Research-  I provide keyword lists based on the client's focus services or products. 
* Content Recommendations - Collaborates with writers & editors what keywords to integrate, what to discuss, who the competitors are, etc.
* Meta Title & Description Recommendation - Provides what keywords to integrate to writers
* Schema -  I provide & implement appropriate JSON-LD schema code to help crawlers understand the page/site.
* Web Design Recommendations - SEO is not just about rankings; it's also about conversions. Hence, I also provide good design practices recommendations for a nice user experience.
* Internal Linking - Provides and implements internal linkings for UX and crawlers' purposes.
* Website Performance - I also provide extensive website performance, if requested.
* Goal Creation - Creates goals such as form submission and clicks through GTM and GA.

Tech SEO:
* Site Speed - Checks and recommends site speed optimization 
* Robots.txt - Makes sure the site doesn't block essential folders and crawlers
* XML Sitemap - Makes sure there's an XML sitemap that has all the important pages
* Tools Installation & Checking - I install (or check if installed) important tools such as Google Analytics, Google Seach Console, Google Tag Manager, and Bing Webmaster Tool.
* 301 redirects - plots 301 redirection plan if there are any changes to be made

Here are some of the industries I've handled:
- Home Improvement
- Ecommerce
- Affiliate Sites
- Law Firms
- Real Estate
- Digital Marketing
- Education

Search Engine Optimization Specialist

Surefire Local

Mostly focused on Home Improvement niche.

- Maintain SEO recommendations for XML sitemaps, robots.txt files, meta descriptions, title tags, heading tags and internal link optimization.
- Identify areas for on-site improvements in site structure, internal linking, and information architecture.
- Collaborate with the web development team to ensure SEO best practices are properly implemented on newly developed code.
- Provides direction and recommendations, such as enhancing website architecture, optimizing web content, etc. to improve SEO positioning and website performance
- Provides appropriate schema recommendations for pages.
- Makes sure redirects are properly implemented

SEO On-Page Specialist & QA

- Performs keyword research, expansion and optimization, audit and analyze client
websites.
- Have a strong knowledge in Traffic Performance (Google Analytics), Google Keyword
Planner, and HTML improvements (Google Search Console)
- Manage full technical analysis of websites using SEO tools. (Website structure, web
design analysis and performance, content analysis)
-  Conduct Local Listing Optimization – including NAP consistency, site performance and
analysis report.
- Optimize Meta title, Meta descriptions and blog page of the websites – including
canonicalization.
- Checking the quality of reports and provides any missing details and recommendations.

Jr. SEO On-Page Specialist

SEO 'It Depends' Strategist

As an SEO Strategist at StudioHawk, I conduct thorough SEO audits on websites and develop tailored proposals to enhance their performance in search engines. I collaborate with the Growth team to address client needs, create persuasive presentations, and track key performance metrics. I also stay updated with the latest SEO trends and optimize proposal templates for better conversion rates.

I have over five years of experience in SEO, working with Australian and American SMBs, both in lead generation and e-commerce sites. I have a strong background in SEO on-page, off-page, and technical aspects, as well as basic CRO. I have a Bachelor of Science in Information Technology, majoring in Systems Engineering, from Colegio de San Juan de Letran. I also have skills in web design, Google Search Console, and Google Analytics. I am passionate about helping businesses grow their online presence and reach their target audience.

Taplio

Miguel Castillo's Linkedin Analytics

Miguel Castillo

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