Keurig Dr Pepper Inc.

+$4B USD Accountability
Overseeing the KDP Flavor CSDs portfolio: Canada Dry®, 7UP®, Sunkist®, Squirt®, A&W®, RC Cola®, Sun Drop® and other regional brands.
Drive the long-term portfolio growth strategy, establishing a vision and growth objectives by leveraging consumer insights, category and consumer trends, and deep understanding of competition and the needs of our retail customers
Leading from the front and strategically allocate resources – both dollars and people – to achieve goals
Leading  and partnering with commercial teams, the supply chain organization, communications, and insights, to identify growth opportunities, build plans, innovate, and execute world class growth programs
Own the deployment of resources to grow the portfolio.

Director of Brand Management

SC Johnson

•	Business accountability: +$700MUSD. Exceeding sales, profit targets and Share of market targets. Drive brand growth, branding and innovation strategy. P&L management. Brand Strategy Accountability
•	Head of Glade Portfolio: Plug-Ins, Automatic, Candles and Aromatherapy. Also, overseeing Licensing and Sustainability efforts for Glade.
•	Definition of Glade USA Brand strategy, annual business plan, priorities, and management of resources.
•	Agencies briefing and deployment of global brand and sales toolkits. 
•	Leading Integrated growth planning (IGP) for Glade and rest of SCJ brands In NA. 
•	Defined and implemented pricing strategy and promo annual budget , which delivered in 2021 impact of +10% in gross sales. 
•	Reversed market share decline of the plug-ins Glade brand within 6 months after 4 years of continuous negative trend. 
•	Coach, develop and manage a team of 3 Marketing Managers.
•	Prepare and conduct presentations for Sales, Executive meetings, etc.
Innovation Strategy Accountability 
•	Created and deployed 5 year Innovation strategy for Glade USA. Innovation roadmap and opportunities outlined for execution across 70% of the Glade USA portfolio. +$40M USD
•	Oversee New product process from Ideation to commercialization for North America through stage gate process.
Omnichannel and Shopper Marketing Accountability
•	Defined Segments and learning agenda in collaboration with the Consumer Insights team to better understand the Omnichannel behavioral dynamics. Social listening to identify future growth areas for the segments.
•	Sustainability Lead for Glade. Defined cadence of news and Innovation to deliver against corporate Sustainability targets. Currently impacting more than 45% of portfolio with sustainability news

Director Marketing Commercialization-Glade North America

Head of business for Costa Rica, Guatemala, Nicaragua, Honduras, El Salvador, Panama and Bolivia. Responsible for delivering all lines of P&L, drive commercial activities, lead team of country managers and sales force, and implementation of Global and Regional initiatives.
•	P&L Full responsibility. 
•	Demand generation and Net Revenue management.
•	Distributor and route to market management. Distributor Contract negotiations.
•	SOP/forecasting. Implemented new SOP based on Trade sales 
•	GPTW Achieved rank #1 2017 and rank #2 2018 in Great Place to Work Survey. Achieved rank #1 for 2017 and 2019 Advantage Global
•	Talent hiring, development and retention.

Director, Country Manager Central America

Global P&L and SOM accountability with annual net sales of more than $600 MM USD.
•	Global Portfolio management and strategy. Responsible for Electric, Automatics, Gels and Car segments globally (North America, Americas, Europe, Asia, Africa, Asia).
come.

Global Marketing Director-Air care

Successfully integrated Kiwi business acquired from Sara Lee by implementing the company’s business model and practices, while developing new go-to market models for 6 countries in East Africa.

General Manager East Africa

Responsible for managing Raid Continuous Action Pest Control in over +40 emerging markets, including overall brand positioning, new products, and marketing campaign development.

Brand Manager- Pest control-International Markets

SC Johnson Mexico

Management of various brands for local business. Management of full  marketing mix. Media planning, promo, NPDS, customer engagement, pricing strategy. Categories; Pest Control, Air Care, Home Storage, Auto Care.
-Wal-Mart Multifunctional Team Leader- promoted  to assemble and develop multifunctional team for Wal-Mart Account which accounted for 30% of the local business. Set the cross functional targets and metrics and track of results.

Growing responsibility Marketing  and Sales roles

SC Johnson USA

•Responsible for Americas region objectives and business plan execution: sales & Vendor performance scorecard indicators.
•Build and compile regional annual plan.
•Roll out of Wal-Mart and SCJ commercial initiatives: CATMAN, EDLP, JBP,etc
•Achieved +1Billion USD sales.

Manager- Wal-Mart Account-LATAM 

-Global commercial executive.Marketing, General management and Sales . Lived/worked in 4 different regions :US,Mexico, Central America and  East Africa.


P&L management, team leadership, people development,  product innovation, brand management, and integrated planning and communications management. Highly regarded for leading cross functional and external teams. 
Fluent in English and Spanish.
Green card holder.
Interest in wine/spirit industry.

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