Traffic Recovery System (TRS)

- Lead TRS service development for enhanced client revenue recovery.
- Manage TRS operations, ensuring optimal client performance and process efficiency.
- Drive TRS brand growth through strategic marketing and sales collaboration.
- Forge key partnerships to broaden TRS's market reach and service adoption.
- Enhance sales strategy and materials for TRS, contributing to business expansion.
- Represent TRS at industry events, showcasing service innovations and networking.

Head of TRS

Underground Ecom

-Team leader and direct communication with clients in the team
-Overseeing and collaborating on email marketing strategies created by the team
-Weekly progress reports for clients
-Attending regular calls with the team for project management and development
-Retain, service, and perform for all clients in the team
-Project management and contributing to the team and company development

Client Manager

Kolev Communications

Ecommerce Business Owner

Parkland Hospitality Group

Marketing Consultant

Omb Invest Group

Managing Director

Hotel Opera House

Hotel General Manager

Ministry of Local Self-Government

Public Relations Consultant

With a rich background in e-commerce, digital marketing, and strategic leadership, I've dedicated my career to forging innovative paths for revenue growth and client success. 

My journey has taken me from leading creative teams in developing cutting-edge marketing strategies to managing high-impact email campaigns across diverse industries. 
At Underground Ecom, I spearhead the Traffic Recovery System (TRS) division, focusing on client revenue recovery and operational excellence through data-driven solutions and strategic partnerships.

My hands-on experience as CEO of Kolev Communications and various leadership roles has honed my expertise in brand development, sales strategy, and e-commerce innovation. 

I'm passionate about leveraging analytics to drive business decisions, optimizing campaigns for peak performance, and fostering enduring client relationships through exceptional service. Whether it's enhancing client outcomes, leading high-performing teams, or pioneering market innovations, my goal remains the same: to deliver substantial results that surpass expectations.

You lose 100% of the website visitors you can't identify, a significant pain point for any business.

Only 2% of your website visitors are identified, leaving the other 98% as missed opportunities. This isn't just about losing potential leads - it's about the substantial waste of your marketing budget and resources.

It can be really frustrating to see all your hard work and money go to waste. 

You spend time making great ads and content, but most visitors just leave without leaving any personal information.

But did you know that we can actually identify and bring back up to 70% of these visitors?

Without the right tool, this chance is lost, and it’s hard to make good business choices and stay ahead of the competition.

Data is essential 

...and with TRS, you can use the anonymous visitors' information to make smart choices and get ahead.

TRS isn't just a tool to help you make more money. It helps you make better decisions.
_________________

📤 DM me for a free TRS demo and discover how to make smarter business decisions with better data!

Mike Kolev

Head of TRS @ Underground Ecom | Klaviyo Elite Partner I Client Growth, Operational Excellence & Market Innovation

How can you serve your customers if you don't even know who they are?


In today's cookie-less world, connecting with your customers is harder than ever. Imagine trying to engage with an audience you can't see or hear. 


Many brands face this challenge every day:

- 90% of your website visitors leave without a trace.

- E-commerce brands lose $260 billion annually due to abandoned revenue. 

- Traditional tools fail to capture this data.

- Customers expect personalized experiences. They want brands to anticipate their needs. 

Without proper data, personalization is nearly impossible. 

You're left guessing, often missing the mark.

These challenges highlight a crucial issue!

How can you make informed business decisions without understanding your audience? 

Without knowing who your customers are, what they want, and how they behave, you’re essentially navigating in the dark.

This gap costs businesses significantly. 

It's not just about lost revenue. It's about missed opportunities!

Opportunities to connect. Opportunities to convert. Opportunities to grow.

Consumers today want more. They want brands to understand them. 

They want solutions tailored to their specific problems. 

Without the right data, you're failing to meet these expectations. 

You're losing potential customers to competitors who understand how to leverage first-party data effectively.

_______________________________

But there is a way forward.

By focusing on understanding your customers' behaviors, you can transform these challenges into opportunities. 

Gathering first-party data is key. 

It’s about building deeper relationships. 

It’s about making better business decisions.

➡️ Start by implementing TRS and capture anonymous visitors. 

Leverage this data to personalize experiences. 

Anticipate your customers' needs. Offer solutions that truly resonate.

We’ve never had a price objection. Here’s why:

In a recent strategy session with our Head of Sales, Matt Young, we zeroed in on 3 key tactics that revolutionized our approach to handling objections and addressing pain points head-on.

Objections can break deals. They create doubt, slow the sales process, and lead to lost opportunities.

Constant objections frustrate and cost us. 

They lower team morale, extend sales cycles, and decrease win rates. 

Objections disrupt flow, create uncertainty, and erode trust between sales reps and prospects.

We’ve discovered 3 game-changing tactics ↓

1️⃣ Preemptive objection handling

↳ We anticipate objections. We understand common concerns and prepare responses in advance.

↳ Our team uses solid data to provide clear, confident answers. This builds trust and credibility with our prospects.

↳ Regular practice sessions ensure our team handles objections smoothly. We simulate real-life scenarios to keep our skills sharp.

2️⃣ Precision GTM strategy

↳ We target the right audience with laser precision. Our messaging is relevant and resonates with potential customers.

↳ Customized marketing efforts address specific needs and pain points of different segments.

↳ We constantly refine our strategy based on feedback and results. This iterative approach keeps us ahead of market trends and customer expectations.

3️⃣ Direct pain point solutions

↳ We dive deep into our customers’ challenges to understand their core issues. This empathy-driven approach helps us build solutions that truly matter.

↳ Our offerings directly address the most pressing pain points. We focus on delivering tangible benefits that solve real problems.

↳ We prioritize our customers’ needs, building trust and loyalty. This approach ensures long-term relationships and high customer satisfaction.

And the results?

- Our value proposition is so clear and compelling that our customers see the undeniable ROI, making price a non-issue.

- Addressing objections upfront led to a 57% increase in our success rate. We close deals faster and more efficiently.

- By resolving pain points effectively, we build lasting partnerships. Our customers trust us to deliver consistent value.

Objections can be scary.

They get even scarier when you have bad information.

We want everyone to understand that our approach to handling objections doesn’t just address concerns - it turns them into opportunities.

Don’t let misinformation cost you deals.

What's the difference between a Good Marketer Vs. Great Marketer?

It’s never...

❌ More expertise of channels. 
❌ A better understanding of tactics. 
❌ A greater knowledge of martech tools.

It’s always…

✅ A better understanding of PEOPLE.

Truth is, great marketers know more about people.

What motivates them.

Why they make decisions.

The lens they see the world through.

The magic happens when you truly understand the biases, assumptions, and worldviews of your buyers. 

And how can you do this if you analyze only 2% of your website traffic?

Accessing data from an additional 70% of anonymous website traffic can significantly improve business decisions. 

This deeper understanding of customer behavior drives growth and optimizes strategies.

It's always the people.

PS. More data leads to better decisions. Don't settle for just 2%.

#TRS #UndergroundEcom

We thought we knew what our clients needed. We were wrong. 

Here's what we discovered along the way.

When we first launched, we believed that generating additional revenue for our clients was the key. 

But as we dug deeper into the data, and watched our clients’ behaviors, we realized there was more to the story.

Our initial positioning made us seem like just another SaaS product. 

We didn’t make any big mistakes, but we noticed something was off. 

After working with hundreds of clients and generating millions in untapped revenue, we realized the true value was in the DATA. 

The data told us what our clients really needed → insights to make better business decisions.

Clients who had access to data from an additional 70% of their website traffic were able to understand their customers better and optimize their strategies. 

❌ This wasn’t just about money

✔️ It was about making smarter decisions.
_______________________________

One of our clients, struggled to understand why a large portion of their site traffic wasn’t converting. 

With the extra data we provided, they could see patterns in customer behavior that were previously invisible. 

They identified pain points in the customer journey and addressed them, leading to a significant increase in conversions.

We knew we had to pivot. 

No fancy frameworks, no big consultants. 

We just listened, learned, and adapted. 

Seeing how brands flourished with more data to analyze customer behavior was our biggest validation.

Today, TRS is more than just a tool. 

We’re a fully managed service that helps brands make smarter decisions. 

As we helped clients understand their customers better, we grew alongside them. 

We always aimed to overdeliver, but we truly evolved through analyzing and understanding their real needs.

Nearly 80% of advertisers still rely on third-party cookies today. 🤯

But why are so many marketers scrambling for solutions as third-party cookies are phased out?

Introducing identity resolution.

Research shows:

- Nearly 80% of advertisers still rely on third-party cookies today.

- 70% of marketers are concerned that digital advertising will suffer following the death of the third-party cookie.

- 69% of advertisers believe the end of third-party cookies will have a bigger impact than both GDPR and CCPA has.


The main reason for this is that many marketers are fixed on cookie-based solutions and find it challenging to pivot to new methods. 

It's like relying on a landline in the age of smartphones – outdated and ineffective.

So, what can we do?

Use identity resolution.

Identity resolution uses first- and zero-party data to recognize devices visiting your digital properties, matching them to profiles with names, emails, and behavioral data. 

This allows for highly personalized marketing and effective audience engagement.

So next time you find yourself facing the challenge of anonymous website visitors, remember identity resolution and the importance of leveraging first-party data for better marketing outcomes.

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