Mihika Pal's Linkedin Analytics

I am a seasoned marketer with 5+ years of experience in content marketing, influencer marketing, and product marketing. With a proven track record in sales enablement, market research, project management, and GTM planning, I can be a valuable addition to any marketing team. As a Content Marketer, I have maintained and conceptualized client websites, online forums, social media handles, and marketing collaterals for various niches. As a Key Account Manager, I have managed end-to-end campaign execution for 60+ client accounts, including Dominos, Swiggy, Mc Donald's, Zepto, Amazon, Hopscotch, Supertails, Medibuddy, and Nua Woman, and retrieved lost revenue for 2000+ orders through data analysis. In my role as a Senior Project Manager, I’ve managed 2 chapters of the Tech Accelerator Program, liaising with 70 participating startups, 25 industry-leading mentors, and 100+ industry experts to create GTM plans for startups. My expertise extends to Marketing Specialist, where I have created messaging and marketing content for the product features, executed a serverless virtual competition, and worked on pipeline generation events and social media strategy. As a Community Engagement Associate, I have managed online communities, led Matchathon, a coding competition for PAN India students, and conducted competitor analysis, keyword research, and GTM planning. I hold a PGDM in Marketing from Woxsen University and a Bachelor's degree in Hotel Management from Christ University, where I was a Gold medalist. I also hold a Certificate of Higher Education in Product Marketing from Growth School. I am a proactive team player, skilled in using Trello, Notion, Google Ads, and Facebook Ads to meet budget targets and deadlines. With a passion for driving business growth through creative marketing strategies, I am ready to take on new challenges and make a positive impact in any marketing role.