Mikayla Balfour's Linkedin Analytics

Passionate, driven, and creative 4th-year Marketing student at the Northern Alberta Institute of Technology. I am also the proud founder of Nexarina—an innovative outerwear and apparel brand exclusively designed for female snowboarders and skiers. With an unwavering commitment to empowering women in sports, Nexarina aims to bridge the gap between style and functionality. Our mission is simple: to equip women with high-performance gear that not only enhances their performance but also inspires them to embrace their unique identities. Through Nexarina, we are not just building a brand; we are fostering a community. We believe in the power of collective support, shared experiences, and the celebration of achievements. As a marketing student, I bring a unique blend of theoretical knowledge and practical experience to Nexarina. I have honed my skills in market research, brand development, and digital marketing strategies, allowing me to create impactful campaigns that resonate with our target audience.