Petchenik Media Group LLC

Petchenik Media Group LLC is a media consulting company, providing end-to-end support, including writing, audio/video production, media relations/media training, and voiceovers.

Chief Executive Officer

Homethrive, Inc

• Built the company’s communications and content strategy from scratch; accelerated company content platform from zero to more than 500 content pieces in one-and-a-half years.
• Led a team of content writers and creators, managed the day-to-day editorial calendars for the company’s health and wellness platform, B2B blog, and social media channels.
• Directed social media content production that resulted in triple digit growth for company’s LinkedIn channel.
• Maximized all company multi-media efforts, managed relationships with external production partners and freelance writers.
• Produced and hosted podcast series for our prospective client audience.
• Planned, produced, and hosted successful webinar series that increased enterprise pipeline.
• Partnered with executive leadership and human resources to drive company internal
communications efforts.
• Spearheaded efforts to draft the company’s first ever crisis communications matrix.
• Oversaw all media and executive training to ensure proper brand positioning.
• Guided the development of innovative, compelling communications strategies to elevate
brand awareness and thought leadership; secured earned media coverage in Axios, Newsweek, Forbes, and in Yahoo News.

Director of Communications & Content

WSB-TV

• Managed and owned day-to-day news coverage for the northern metropolitan area.
• Produced multiple content pieces daily, hitting multiple deadlines and for multiple audiences
across multiple channels.
• Contributed content for investigative and feature stories across all station platforms. 
• Cultivated unique content for social media channels, amassing a Twitter and Facebook
following of more than 17k.
• Consistently among the top enterprising reporters in the newsroom.
• Winner of three Emmy awards, including 2016 National Emmy for breaking news coverage.

Reporter

WLKY-TV

• Tasked with leading political coverage during 2009 Presidential race interviewing candidates, surrogates, national and world leaders.
• Winner of several state journalism awards and nominated for “best reporter” EMMY award.

WAGT-TV

• Managed a team of journalists as weekend newscast producer/anchor.
• Wrote and produced four newscasts from scratch every weekend.
• Managed day-to-day coverage of local county government.
• Winner of multiple state journalism awards including Associate Press “Best Investigative
Report” for a series on dangerous prescription drugs.

Weekend Anchor/Producer & Reporter

Communications and content leader with deep experience driving comprehensive messaging, positioning corporate transformations, narrative development, compelling storytelling, and strategic communications internally and externally. Excels in fast-changing environments requiring patience, adaptability, and attention to detail.

Areas of Expertise:

-Content Strategy & Creation

-Storytelling & Writing 

-Social Media Strategy & Execution

-Audio/Video Editing & Production

-Media Relations & Training 

-Crisis Communications

-B2B and B2C Digital Marketing

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