Cloudflare

Sr. Manager, BDR Operations

WeWork

Director, Global Marketing and Sales Operations

Director, Global Marketing Operations

Senior Manager, Global Marketing Operations

Manager, Global Marketing Operations

Digital Pi

Senior Manager of Client Services

Co-lead on the Marketo account for 1.5 years playing a pivotal role supporting global marketing operations, demand generation and sales enablement functions, including a full system migration to a new Marketo instance redefining business and operational processes to drive revenue.

Lead Marketo implementations for B2B companies working with stakeholders building workflows that power prospect and customer lifecycles, data management, lead sourcing and scoring programs to optimize the lead management process and route qualified leads to sales.

Create and analyze marketing performance reports in Salesforce.com and Marketo Advanced Report Builder (RCE).

Manage a wide variety of marketing technology to solve business problems, including lead routing, system processing, process management, predictive analytics, data hygiene, attribution reporting, product/solution interest scoring and lead delivery.

Support and strengthen relationships with stakeholders across multiple geographic regions including campaign managers, sales teams, sales and marketing operations, and senior management.

Prioritize time in highly dynamic, fast-moving environment across multiple time zones.

Manager of Client Services

Grovo

Manage the day-to-day operation of Marketo and SFDC, supporting the performance marketing and SDR team consisting of ~30 reps. Contributed to achieving ARR and SQL goals for 8+ months, at a 20% MoM rate.

Key responsibilities include QA, execution, reporting and optimization for 5 primary nurture campaigns, along with all drip campaigns and SDR mailings – as well as database management processing new inbound and outbound leads, reporting analytics across all channels, and troubleshooting issues related to automation.

Assist with the identification, implementation and management of new technologies that enhance the lead generation process, specifically campaign attribution modeling, predictive analytics, lead-to-account matching, data enrichment and hygiene.

Marketing Operations Manager

Experian Marketing Services

Managed the AT&T account, one of Experian's top 10 clients, overseeing complex data processing, segmentation, deployment, and troubleshooting. 

Provided strategic recommendations to increase the overall performance for 10 million mailings per week, along with streamlining processes between agencies and my team strengthening client/agency relationships. 

Active member of the Fun Committee taking the lead on planning corporate events and in-office events to strengthen Experian's culture and team morale.

Senior Account Manager, Cross-Channel Marketing

RealMatch

Managed the Marketo and Act-on platforms to meeting or exceeding MQL targets each month by creating, executing, testing, and optimizing automated nurture campaigns.

Created several new processes increasing marketing effectiveness, such as: defining segments with corresponding dynamic content, implementing a subscription management center, and developing an inbound form strategy.

Marketing Automation Coordinator

Reis

Identify and report on commercial real estate sales transactions through contact relationships, internet, telephone and trade journal research, utilizing time management skills to satisfy and exceed daily goals.

Work with mid-senior level management to communicate trends obtained through primary/independent research to present market performance and forecasts for various US cities.

Proof all findings and reporting prior publication, ensuring the topmost quality of data and accurate analysis.

Market Analyst

Responsible for planning, developing, executing and reporting on all direct marketing campaigns, including all creative and copy changes as well as link coding by utilizing a self-service Email Service Provider which converted over 250 new subscriptions.

Manage a CRM database consisting of over 350K leads, helping with business development initiatives and efficiently segmenting prospects to optimize the performance of our e-mail campaigns.

Evaluate and report on email marketing campaign results, including: open rates, click-through rates, registrations and subscriptions per campaign. Present campaign results and make recommendations along with creating testing platforms for new A/B and multivariate email segments, offers, and creative executions to increase email performance and marketing effectiveness.

Manage all new customer acquisitions by providing support and training throughout the onboarding process, increasing customer retention by 4% over a four-month period.
 
Analyze client product usage and experience bolstering product development and marketing efforts, as well as implementing new automated email communication procedures.

Marketing Coordinator

CFO Consulting Partners

Marketing Assistant

Zayle Marketing

I like to solve problems, work with data, build cool things, and help people.

• Proven marketing operations expert with experience in SMB and enterprise B2B companies, including Marketo.
• Extensive knowledge in lead process management, sales and marketing automation systems, technical troubleshooting, executing integrated marketing campaigns, sales enablement, tech stack management and demand analytics.
• Team player supporting multiple stakeholders at all levels of the company in multiple worldwide geographies including North America, South America, EMEA and APAC.
• Strong communication skills with proven ability to collaborate with stakeholders to understand requirements and turn marketing ideas into campaigns and business results.

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