Mike Rome

lightbulb

lightbulb helps top tech companies & Ecommerce brands scale profitably. We do this via Meta & Google ads management and growth advisory.

Co-Founder

moonwater

moonwater is a growth studio to help top tech companies scale. Companies hire me as a Fractional CMO or CGO, or Growth Advisor.

Fractional CMO & CGO, Startup Advisor

Kellogg School of Management

Helps instruct Kellogg Innovation & Entrepreneurship Initiative classes (KIEI) on new venture development, technical marketing, and product strategy.

Guest Lecturer

Contributed curriculum and helped teach KIEI-940 New Venture Development - a class about researching, launching, and testing new startup concepts.

Associate Faculty

1440 Daily Digest

- Led subscriber growth from 1.3M to 2.6M in 18-months
- Played key role in 2x'ing rev to $15M+ in 15-months *profitably*

Chief Growth Officer

EatStreet

- Led Marketing & PLG, helping grow rev from $8M to $50M+
- Managed 8-fig budgets with clear ROI and a team of 15

Chief Marketing Officer

- Transformed digital marketing to become company growth engine
- Led cross-functional growth team to maximize profitable rev

VP of Growth

Manifold

- Advised on growth, acquisition, and product strategy across portfolio
- Built and launched marketing playbooks for client apps, incl. Fortune 500s

Growth Lead

Startup Institute

- Contributed curriculum (SEO) and taught about marketing & product growth 
- Received some of the top student reviews among instructors

Guest Lecturer & Instructor (Technical Marketing)

GiveForward

- Led marketing & advised on product
- Played key role in growing from $10M-$140M raised for medical bills in 2.5 years

Director of Growth

- Became the first employee to scale paid ads profitably
- Owned SEO growing non-branded users from low thousands to 500K+ annually

Growth & Digital Marketing Manager

- Built the analytical framework for informing product priorities and company goals
- Intro'd and led growth programs like conversion rate optimization & A/B testing

Analyst

The Starter League

Learned how to code, design, & ship websites and "light" software apps

Student, User Experience Design, HTML5 and CSS3

FearLess Cottage

Wrote about the new relationship btw people, brands, & culture (founded by Alex Bogusky)

Writer

- Cut my teeth in management consulting
- Left for tech & startups in 2012
- Been scaling high-growth cos. since

ACCOMPLISHMENTS:

- Helped many scale to 8-figs, incl. $50M+
- Acquired millions of paying customers
- Led growth for Top 100 Inc 5000 brand
- Built & led growth teams of 15+
- Managed 8-fig budgets with clear ROI
- Advised startups raising combined $250M+
- C-Suite for two 100+ person cos. (CMO, CGO)
- Taught at top MBAs (Kellogg) & accelerators (Techstars)

HOW I CAN HELP:

- Fractional CMO
- Startup Advisory
- Meta & Google Ads Management

EMAIL:

- For CMO & Advisory - mike@moonwater.studio
- For Ads - mike@lighbulb.run

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