Mike White's Linkedin Analytics

In 2002, the CMO of Virgin came to me with a challenge. They had signed three very different music sponsorships and needed a solution on how to maximize their investment. 17 years later, and 4 major business transformations, we had challenged traditional marketing, created new customers, and built long-term loyalty. We competed against businesses with big media and advertising budgets. We built the “Experiential” marketing model. However we didn't stop there. We realized we could leverage experiential marketing further into overall marketing practices. We called this Live Marketing. We proved this different way of marketing worked. When you engage with your audience where they truly are, both physically and digitally, you build lasting loyalty through authentic connections. Since then we’ve: — Pioneered how brands should engage with audiences through music, film and gaming across industries such as Tech, Food and Beverage, Entertainment and Media. — Won global awards with Ericsson, reworking their internal strategy across 111 countries in 35 languages. Now 85% of the business understands their strategy. — Building on our success with innovative, challenger brands like Virgin, we expanded to work with brands such as Twitter, helping them educate and train advertisers on how to effectively use the platform, positioning Twitter at the center of culture and news. — Helped Coinbase educate on crypto and built a platform that rewarded people for their learning and enabled users to get tokens for their work. — Used influencer marketing to boost Hostelworld in the ultra-competitive Gold Coast tourism industry. By building a massive live-in sandcastle, and creating a media strategy around it. Winning a best campaign award as a result. Now the advertising world is continuing to change. Due to economic pressures, the impact of technology and audience behaviour marketing budgets are coming under scrutiny. The traditional marketing funnel must evolve and businesses need to transform through creative innovation. If you’re a fast-growing brand, we’ve got a proven model to help you identify & connect with your audience, turning them into long-term loyal customers. Let’s jump on a call and chat: https://calendly.com/mike-lively/kick-off-session