With Content

Managing Editor

TripSavvy

As Southeast Asia Guide for About.com, built travel site from ground up - utilized About.com's proprietary content management system to organize site structure and update content. Retained after About.com's travel channel reformat to Tripsavvy.com - then as now, creates travel content for US-centric target market. Determines and executes strategy designed to drive traffic to website, delivering a positive ROI by increasing unique visits and clickthroughs to affiliate links.

Independent Contractor - Southeast Asia Travel Expert

GetCraft

Edits content for GetCraft clients - ensuring writers' compliance with creative briefs and content requirements; editing and refining their text for clarity, correct grammar and logical precision; and providing quality control before creatives see the light of day.

Content Editor

Ink - connecting companies with travellers

Contributor to Smile (Cebu Pacific inflight magazine) and Tiger Tales (Tiger Airways inflight magazine); writes regular "Touchdown" articles for the latter, covering major travel destinations in the Philippines

Freelance Contributor

Summit Media (Summit Publishing Co., Inc.)

Contributor to Men's Health, FHM, Good Housekeeping, Smart Parenting, Cosmopolitan, and Entrepreneur; regular column in FHM “Diary of a Fat Man” ran from September 1999 – September 2000.

Independent Contractor - Writer

Boma Pacific

Conceptualized and produced online Flash and web video content in tandem with production managers and Flash designers. Client list includes U.S. Silicon Valley clients like Adobe, Nokia, and Verizon Wireless. Responsibilities included copywriting, design and website development. Responsible for reorienting in-house marketing materials to conform to current Web 2.0 standards.

Creative Director

Creative Response

Supervised creative team – conceptualized and presented creatives for a diverse range of clients, including Banco de Oro, Pilipinas Shell, SM Prime Holdings, and Federal Land. Managed other aspects of creative process, such as producing radio commercials and voice dubbing.

Associate Creative Director

Mandate Marketing

Conceptualized and supervised development of creative materials. Managed other aspects of the creative process, such as producing radio commercials and voice dubbing.

Senior Copywriter

FCB Manila

Creative Group Head

Publicis AMA

Conceptualized and wrote creative materials in collaboration with art directors. Also assisted in other aspects of the creative process, such as producing radio compres and voice dubbing.

Online and Offline Content Specialist with over 15 years of solid experience and achievements in web content creation and management, magazine feature writing, public relations writing, and above- and below-the-line advertising creatives. A passionate proponent of world-class content written for a global audience. Interested in creative work in the fields of travel, advertising, or corporate communications.

Specialties: Features writing, interviewing, research, advertising copywriting, brand strategy, PR writing

Taplio

Michael Aquino's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Michael Aquino's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Michael Aquino's Linkedin Analytics