Mike Barnes's Linkedin Analytics

I thrive on ideation, building, launching & marketing innovative products/portfolios, especially early (0-1) stage & v1.0 ventures from concept, prototype to large-scale global markets. My broad experience embraces SaaS, e-Commerce, Web 2/3, NFT´s & Mobile Apps. I have led both inward-facing product teams & outbound product marketing. My domain expertise covers Music Technology (professional/consumer audio, digital musical controllers & samplers/synthesizers) , Voice AI, VoIP/Video, Rich Media Communications & most recently a growing deep immersion in the world of Blockchain/Music/Video & Entertainment NFT´s. I´m also a Recording Academy Producer & ASCAP Member actively working on emerging music productions & A/V content. WHAT EXCITES ME: • The troika of creators/entertainment/art, innovative/reolutionary technology, business/brand strategy. • Early-stage products & ground-up visioneering projects - navigating product development process from ideation/raw technology to productization/MVP & GTM launch.  Customer acquisition & actionable Insights/BI metrics. • X-cultural/x-functional project/team management with local or remote engineering/product groups & creative/marketing teams. Experience with large-scale projects/dev teams in Americas, EMEA & APAC. WHAT I DO: I have a foot in both product development & product marketing camps with extensive experience in both roles including inward facing technical knowledge, product definition & UX design (engineering focused) & outbound launch marketing/social content/customer acquisition/conversion & retention (market/customer focused). • PRODUCT: Innovation pipeline/Strategy/PRD/UX/MVP/Roadmap/Portfolio & Lifecycle Management/Agile/Scrum product group management. • MARKETING: MRD, Brand Management, GTM/Product Launch Strategy, Creative/Agency Management, Marcom, Messaging, Positioning, Competitive Intelligence, Customer Acquisition, Growth Insights/Analytics.