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“My left-brain and right-brain are constantly collaborating. I’m pragmatically creative. And creatively pragmatic.” 👇 👇 I’m Mike. Founder & President of Pragmative Communications. I'm a professional storyteller, incessant thinker, light-hearted leader, and overall good human. Throughout my 25-year career, I have advised the C-suite at public and private companies, startups, and everything in between – across financial / professional services, financial technology, and media & entertainment – on corporate positioning, thought leadership, media relations, reputation management, and digital & social media strategy. Here’s what decades of experience have taught me and the basis for much of the counsel I provide: Corporate communications doesn’t have to be boring, overly formal, or rote to be professional, smart, and effective. The opposite, actually. Whether you’re a brand talking to another brand or directly to your customers or investors – doesn’t matter. They are all still people. And, your message – regardless of channel – should be clear, genuine, interesting, and jargon-free if you expect it to resonate and drive action. I founded Pragmative, in part, to bring more of this thinking – supported by an impactful blend of expertise, intellect, and creativity – to corporate brand building and storytelling while fostering enduring partnerships with clients based on trust, mutual respect, and collaboration. Pragmative's approach is particularly significant when you also consider some of the prevailing trends impacting corporate decision-making today. Economic uncertainty and the proliferation of transformative technologies like Gen AI, for example, are shifting how companies big and small think about their agency needs – specifically, how they spend not just how much they spend. There is a flight to quality underway. Smaller, more nimble shops and consultancies built to deliver consistent access to expert counsel and a focused range of specialized services that enhance a company’s in-house capabilities are progressively taking precedence over the alternatives. Given this reality, Pragmative represents a refreshingly different and relevant PR/communications partner for the times!
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