Michael Daum's Linkedin Analytics

I am a steadfast, empathetic, and dynamic executive with progressive marketing and communications experience across diverse B2C and B2B segments. Growing from a field marketing representative to Chief Marketing Officer for the 6th largest Credit Union in the U.S. Driven to enable marketing teams and technologies to be strategic contributors of enterprise growth and return on investment while instilling a culture that celebrates collaboration, accountability, and community through data driven accomplishment. Accomplishments include: 👉 35% of annual gross products (+97% retention) for a "Forbes World's Best Bank" 👉 65% reduction in marketing cost per acquisition (MCPA) through digital innovation and AI 👉 44% improvement in unaided brand awareness in key growth markets 👉 Lauded for ability to lead, recruit, and propel diverse top talent SKILLS AND TECHNOLOGY PROFILE Adobe Marketing Cloud | Unica | Aprimo | Neustar | AdTech | MarTech | Affiliate | Search Engine Optimization | Next Best Action | Tealium | Pega | Branch Merchandising | Inclusive Leadership | Diversity and Inclusion | Marketing Operations | Senior Vice President Marketing Liaison | G2M | Strategy Development | Business Planning | Marketing Forecast | Advertising Analytics | Marketing Analytics | Predictive Analytics | Qualitative Analysis | Quantitative Analysis | Company Voice | Strategic Partnerships | Market Research | Data Analysis | Digital Marketing |Digital Channel Marketing | Programmatic Advertising | Media Relations | Agency Management l Corporate Communications | Press Release | Social Media Marketing | Influencer Marketing | Customer Champion | Capability Building | Innovation | Growth Storytelling | Strategic Objectives | Profitable Growth |Revenue Growth | ROI | Return On Investment | ROAS | Return on Advertising Spend Customer Centric | Voice of the Customer | Analytics Capabilities | Develop Analytics Capabilities | Marketing Technology | Campaign Management | Innovation Catalyst | Chief Commercial Officer | CCO | Chief Growth Officer CGO | P&L | Profit and Loss | Budget Management | Marketing Budget | Advertising Spend | Agency Relationship Management | Contract Management | Marketing Collaboration | Remote Workforce | Remote Work | Fractional CMO | Change Management | Business Communications | Agility | Agile | SEO | Marketing Goals | Strategic Marketing Objectives | KPI Development | Google Analytics | Google AdWords | CRM | Salesforce | WebTrends | Big Data | Agency Relationships l Snowflake