Rokt

SVP Business Development

Olapic

Acquired by Social Native. Olapic delivers high-performing content to your customers – everywhere they are. We are the only enterprise, all-in-one user-generated, influencer, and short-form video content platform that provides you with the content and scale you need, while ensuring it’s optimized across all your marketing channels.  As GM, had full P&L responsibility for global team of 180+ servicing over 400 Ecommerce / DTC clients.  Launched new revenue-generating partnerships and integrations with Pinterest, Facebook, Syndigo, Walmart and TikTok.  +20% improvement in net retention. Launched / relaunched several new products (Instagram Shopping/Scheduling, Dynamic Video Ad Creation, Facebook Ads Manager) to drive competitive differentiation with Bazaarvoice, Curalate, Yotpo and VidMob.  Kicked off monthly webinar series and spearheaded sales in new verticals (education, hospitality). Set and achieved against financial and budget targets that led to successful acquisition by Social Native in September 2020.

SVP & General Manager Olapic

Responsible for Account Management, Technical Support and Professional Services with a team of 30+ in US, Argentina and UK. 

+100 point improvement in NPS over twelve month period with 30% reduction in headcount
+20% improvement in gross retention

From user-generated, to influencer-generated, to brand-generated content, Olapic can help you achieve a high-performing visual content approach optimized for every touchpoint.

VP Global Customer Success

LivePerson

Led team of 25+ tasked with Account Management, Project Management and Upsells.  >100% Net Retention and helped massive global brands transition from chat to messaging.  Helped grow Ecommerce-enabled strategy pay for performance model.

VP Customer Success

Borderfree

Acquired by Pitney Bowes. Led build and launch of Borderfree.com and consumer accounts program. Work with Ecommerce, Payment and Loyalty partners to drive international Ecommerce revenue for merchant partners.  
Drive Conversion Optimization across 200+ global storefronts thru multivariate testing and internal Ecommerce best practices that substantially increased conversion for clients.  
Led efforts to build global account management and loyalty programs.
Lead email marketing efforts to 200+ countries with list size over 1M.
Manage site experience and optimization of borderfree.com and related sites.  
Successfully launched partnerships with MasterCard, PayPal, American Express, JCB and other leading payment companies. 
Borderfree acquired by Pitney Bowes: June 2014

Vice President, Partner Development & Consumer Experience (Ecommerce)

Identify opportunities for revenue growth and make recommendations to senior management (both internal and external).
Manage roadmap prioritization and execution on behalf of client management team and client community.
Solve global omni-channel problems and identify profitable opportunities for leading retailers.
Responsiible for training and onboarding of client management team.
Lead cross-merchant efforts - including budgeting & forecasting.

Sr. Director, Client Strategy and Operations

(Client Management) Lead a team of client managers and analysts responsible for triple digit international Ecommerce sales growth with 100% client retention and world-class client satisfaction results.   Work with senior executives at leading retailers (Nordstom, Macy's, Saks, Gilt, etc) to launch key marketing and product initiatives in their international ecommerce channels. Act as key internal stakeholder for product management initiatives vital to Borderfree's long-term growth. (Client Programs) Lead Borderfree's efforts to drive client revenue through global marketing partnerships. Actively partnering with leading payment providers, technology platforms and social networks to deliver significant incremental revenue and drive global brand awareness for key clients.

Director, Client Management

The Borderfree solution is the only third-party-managed service that extends a retailer's existing ecommerce platform and business operations, allowing international shoppers to interact with a merchant's brand while enjoying the same experience U.S. customers receive.

As Senior Client Manager, worked with some of Borderfree's highest-profile retail clients to drive international ecommerce sales and launch key marketing and ecommerce initiatives.

Senior Client Manager

Rooftop Media

Acquired by Amazon (Audible) Successfully prospected, negotiated and closed new advertising, content syndication and broadcast deals with Microsoft, Tivo, Universal Pictures, Showtime Networks, Digecor, Jawbone and seven major American universities.  Worked with executive team to create go-to-market strategies and products.

Rooftop acquired by Amazon October 2014.

Sr. Director, Business Development

Amy's Kitchen

Throughout my time at Amy’s (primarily as consultant), I worked closely with ownership on all new product initiatives, performing extensive ROI and budgeting analysis as well as the development of all forward P&amp;L and operational budgets.  Overseeing multiple production facilities warehouses and product categories, I was directly responsible for all trend, operational and future cost and revenue reporting to senior management and ownership.  This included not only an in-depth cost analysis by department (production, logistics, marketing, etc) but also frequent recommendations on cost reduction opportunities, commodity hedging strategies and a complete ownership of the product pricing model.    
• Worked with sales and ownership on new product development
• Developed company-wide strategic planning  tools and five year capacity model
• Created key performance metrics and initiated customer and item profitability analysis
• Built FY 2008, FY 2009 and five-year operations, manufacturing and logistics financial plans
• Manage team of financial analysts

Consultant, Sales Planning and Finance

Bank of America

• Led Six Sigma Project Discovery Phase for Hispanic Marketing 
• Managed P&amp;L and collections Team (120 FTE)
• Manage bi-lingual team of 100+ Collectors and 6 Managers with over $100 million in delinquent credit
card, loan, auto, secured and mortgage accounts.
• Set Performance and Incentive Targets
• Plan Financial and Operational Budgets

MBA Rotational Program

•	Managed the operations, sales planning, inventory management and promotions group for all vendor-managed retail accounts, over 50% of all Home Entertainment (DVD) business
•	Planned all new-release promotions and scheduling at major retailers nationwide
•	Directed team of inventory analysts responsible for replenishing major accounts.
•	Worked with category management and sales teams to build promotional sales base and brand

Sales Planning Analyst

SAP (Pandesic)

As an Account Manager with Pandesic, I worked with a wide variety of traditional brick-and-mortar retailers and manufacturers (Osh-Kosh, Adidas, DVD Express) to build specific customer marketing plans.  I also acted as the central liaison between product management, sales and the customer, guiding software dployments, upgrades and service issues. 
• Developed online business plans and revenue models for 8-10 clients, primarily targeting customer marketing, acquisition, and retention for customer revenue base in excess of $1 billion.  
• Managed and developed complete sales and service relationship with clients
•Worked with existing client base to build customer revenue

Client Relationship Manager

Clorox

Manufacturing Planner

Run runs a three sided network - servicing Ecommerce partners / publishers via Rokt Ecommerce and advertisers thirsty for incremental audiences via Rokt Ads AND most importantly - great, hyper relevant offers for the end consumer.  

Rokt Ecommerce aka Rokt Thanks 
Rokt delights your customer and delivers incremental value.  
We deliver a best-in-class customer experience with our advanced technology, tailoring the Transaction Moment to recommend the best action based on each shopper’s likelihood to convert.

Rokt Ads
Rokt helps brands reach highly-qualified prospects via our exclusive network of retail, travel, ticketing and QSR sites and apps.  

We deliver relevant offers through dynamically native ads optimized by the Rokt Brain to maximize outcomes with a cost-per-click model that ensures brands only pay for performance.

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