Mansell Real Estate

+ Realtor®️ | Seniors Real Estate Specialist (SRES®️)
+ Residential | Commercial | Land
+ 2021 Top Producer
+ 2022 Top Producer 
+ Covering Real Estate for the entire State of Utah
+ Providing guidance, information, insight, and knowledge about Utah Real Estate

Realtor®️

Broadway Media

+ Directed branding guidelines for multiple radio stations including logo design, colors, format
+ Managed brand staff for content creation across all platforms 
+ Created content opportunities with National Partners resulting in several Instagram Live’s with 10k views per instance
+ Identified opportunities with National Partners to create and maximize opportunities for the sales department
+ Instrumental in creating a Salt Lake City tour stop in 2019 for Ice Cube’s Big 3 (pro 3-on-3 national basketball tournament) - televised on CBS
+ Created promotional opportunities for Real Salt Lake and Utah Royals FC MLS teams 
+ Business Development 
       + Identified and sold outdoor, online, and traditional advertising to National Partners resulting in over $40k in new revenue in first two quarters of 2020
+ Led implementation of new software for managers and all brand staff working directly with the engineering team to install and train all staff
+ Responsible for creating and meeting all brand KPI’s including digital analytics

Brand Operations Director

CUMULUS MEDIA

+ Delivered entertainment, content, and PPM friendly personality to Salt Lake City's newest Top 40 radio station, Power 94.9 (KENZ-FM)
+ Ratings increase in key brand demographic, Women 18-49, increasing each month since starting the position

On Air Peronsality (AM Drive)

Utah Media Group

+ Increased Year-over-Year revenue pacing by over 50% - exceeding goals and using Salesforce
+ Committee member of the 2017 Utah Global Forum presented by Utah's Governor Gary Herbert; Utah's premier international event focused on businesses looking to expand internationally
+  Strengthening the brand identity and strategy of the owned and operated events
+ Eliminated $5K from owned and operated event budget by using media contacts to develop advertising partnerships
+ Developed relationships with C-Level Utah executives across several industries including: Finance, Law, Energy, Technology, and Government
+ Managed corporate partnership, sponsorship, and development for events including Utah Governor's Energy Summit, Utah Governor's Economic Summit, Utah STEM Action Center's STEM Fest, Utah Outdoor Summit, and Utah Global Forum
+ Worked cross-functionally with marketing department to re-design sponsorship marketing materials - including input in the direction of sizzle reels, photographs, and company marketing needs
+ Account management/relations with: Key Bank, Wells Fargo, Rocky Mountain Power, Dominon Questar, Utah Governor's Office of Economic Development, EDCUtah, Salt Lake County, and others
+ Media Consultant for Utah State run conferences - planning media campaigns to raise awareness and attendance of Utah Outdoor Summit, OPS Conference, and Utah Global Forum
+ Approved and at times created email blasts for clients using SendinBlue email, marketing, and automation software
+ Project management cloud-based software, ASANA, to track progress and create organization
+ Used online messaging software, SLACK, to communicate cross-departmentally

Corporate Event Sponsorship Sales

TuneIn

+ Directing music content and content ideation for the following owned and operated channels: Music Pulse (Top 40), Hot Adult Contemporary Hits, Pop Hits, Alternative Hits and Classic Alternative channels for TuneIn digital app - with over 50 million monthly active users
+ Developing and maintaining relationships/partnerships with music influencers, major label recording artists, and record labels

Content Management Consultant

Impact Radio Group

+ Impact Radio Group is a 7-station radio broadcast company serving the Boise, Idaho Designated Market Area. 
+ Responsible for the day-to-day operations of the Programming, Promotion, Marketing, Production, and Digital departments and managing the staffs associated with each department
+ Developed and created relationships with Fortune 500 clients, major record labels, and recording artists to enhance the brand, and partner with existing and new clients
+ Led the growth of the company by launching new brands and enhancing the overall ratings to become the #1 radio broadcast group in the metro area 
+ Worked collaboratively with the Director of Sales to increase sales and obtain the first profitable year in the company history
+ Spearheaded the development of the digital department increasing website page-views, social media reach, and implemented email marketing campaigns
+ Creative Director overseeing all marketing materials, implementation, development,  and creation of all digital campaigns, outdoor billboards, television commercials, and printed materials

Brand Operations Manager

iHeartMedia

Responsible for executing overall programming, marketing, and digital strategies of a Top 40 Rhythm and Alternative radio brands 

+ Designed and executed promotions increasing brand usage and recognition as proven by a month over month increase in ratings
+ Utilized corporate and national data to shape brand identity and meet monthly goals
+ Tracked KPIs and delivered reports to the Brand Director  
+ Enhanced social media presence by developing original content working with brand partners
+ Created content and promotions to achieve monthly corporate digital goals 
+ Assisted in the brand launch of Alternative radio format 
+ Position eliminated due to company-wide reduction in force

Assistant Brand Director

Millcreek Broadcasting

While holding Brand Director title: Created, developed, and grew events and entertainment division. Project manager responsible for strategic planning of all events including P&L and budget creation, operations, decision making, contract negotiation, crisis management, marketing and advertising.

+ Developed event marketing plans, budgets, deadlines, and materials for traditional and digital media
+ Coordinated with sales to secure sponsorship revenue and facilitate sponsor contracts
 + Achieved ticket sales goals and tracked KPIs to increase performance 
+ Collaborated with key partners to execute brand awareness and marketing efforts 
 + Produced press releases and created television marketing campaigns 
+ Executed contracts, talent booking, travel, and hotel 
+ Managed relationships with the city of Salt Lake City and accountable for city permitting
+ Hired, managed, and negotiated contracts of vendors for sound, lights, staging, and security 
+ Directed and mentored event coordinators, assistants, and supervised volunteer recruitment

Director of Live Events & Entertainment

Developed and executed the brand, marketing, and promotion strategy of Rhythm Top 40 station format

+ Analyzed KPIs which led to consistently being the #1 brand in target demographic
+ Coordinated with sales manager to develop key marketing campaigns achieving monthly sales goals
+ Produced press releases and directed media relations to increase brand awareness 
+ Wrote copy for brand and client marketing campaigns
+ Directed the marketing and promotion departments improving overall brand 
+ Boosted brand website traffic and social media presence  
+ Achieved highest online user traffic in brand and company history
+ Hired, trained, and mentored marketing and promotion staff 
+ Named National Brand Director of the Year in 2010 by industry trade publication FMQB

Brand Director

Gain wealth through Real Estate in Utah. Over 20 years of Marketing and Advertising experience to Sell your home fast 🏡Realtor®️| Seniors Real Estate Specialist®️ | Chief Executive Millcreek Business Council

Looking to gain wealth by buying and selling Real Estate in Utah? I am here to be your resource for understanding Real Estate and the current housing market. From investors to the first-time homebuyer, I provide the information you need to make the smartest decision with your money. 

Your Utah designated Seniors Real Estate Specialist, I have specialized knowledge in how to help those 50+ buy and sell their homes; adjust your home so you can age in place; work with your heirs on how to manage your estate; and provide valuable real estate insight as you age. 

Over 20 years of broadcast radio, marketing, advertising, and concert production using the stage name “Kevin Cruise”, has given me the skills to be an expert negotiator for my clients. When it comes to Selling a home, you receive an A-list experience. My background of moving across the U.S. multiple times has allowed me to know first-hand the difficulties facing Sellers, whether moving down the street or to another State.

Let's connect today so you have a trusted advisor when it comes to buying a house or selling your house.

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