Ghostwriter & Messaging Strategist helping leaders achieve 70% opt-ins with a Microstory Journey using the 3-Minute Story Blueprint to build trust and convert hesitant prospects into eager customers.

Most businesses struggle to convert leads because they rely on forgettable downloads and meaningless discounts that fail to create an emotional connection. 

Prospects don't just need information, they need to feel valued, to trust you, and to experience genuine engagement. 

That's why I created the concept of the Microstory Journey, a 5-day emotional experience that uses the 3-Minute Story Blueprint to touch hearts, build authentic connections, and establish unshakable trust, turning hesitant prospects into eager customers ready to take action.

AWAI Verified Copywriter
Case Studies Certification
Sales Enablement Certification

WRITING SERVICES I PROVIDE:

📨 5-Day Education Email Courses
💲 Ghostwriting on Social Media Platforms
📰  Newsletters
🌐   Web Content
✍️   Blog Posting
📧   Email Marketing
🛒   Sales Pages
📱   Facebook/Google Ads 

WHOM I WORK WITH: I help executives, CEOs, founders, & coaches.

3 Simple Steps to Powerful Messaging
1. Define your goals and messaging. 
2. Develop a customized storytelling strategy. 
3. Execute and refine messaging for maximum impact.

HERE'S WHAT TO DO NEXT:
Email me at mike@mikehays.net OR
Book a call with me at https://calendly.com/ask-mikehays

If you can take this one small step today, 

you can rewire your brain for growth forever...

I was "busy" but never stretched.
Productive but never challenged.
Respected but no longer evolving.

It hit me when I passed on a speaking opportunity... again.
Not because I wasn’t ready

But because I didn’t *want* to feel exposed.

That was my wake-up call.

So I made a decision:
**Train discomfort like a skill.**

Here’s what actually helped me escape my comfort zone:

✅ **Discomfort Reps**: 1 uncomfortable action per day.
(Speak up, send the bold email, pitch early.)

✅ **10/10/10 Rule**: Will this still scare me in 10 months?
(Almost always: No. And that freed me.)

✅ **Declare → Rehearse**: Share my goal publicly.
(Then practice it privately until it feels natural.)

That combo flipped something inside me.

I started chasing challenges instead of avoiding them.

Leaving your comfort zone doesn’t require a dramatic leap.
It requires repeatable friction.

Build a process for small risks.
Reframe fear with perspective.
Let identity shift before your skills catch up.

If you wait to feel ready, you'll never move.
If you track growth like a habit, you’ll never stall.

Stop waiting to feel brave.
Start building systems that make bravery a default.

What’s one discomfort rep you’ll commit to this week?

🔔 Mike Hays Follow for more growth strategies

Mike  Hays

Failure Isn’t the Enemy

Avoiding it is.

I once pitched a strategy I knew would work. 
The data backed it. The team was excited. 
I was sure it would be a win.

It flopped.

Not a small miss a complete wipeout. 
The campaign tanked. 

The numbers were worse than before. 
And the silence in the post-mortem meeting? Deafening.

I wanted to disappear.

But something strange happened next: 
People started offering better ideas. 
We asked sharper questions. 

We built a stronger solution, together.

That failure forced a shift. 
From "proving myself right"… to building something right.

Failure teaches what success often hides: 
→ How to listen better 
→ How to question faster 
→ How to bounce forward, not just back

The goal isn't to avoid failure. 
It’s to become the kind of person who can learn from it
fast, honestly, and without ego.

Because failure isn’t a detour, it’s the process.

What’s one failure that made you better?

🔔 Follow Mike Hays for more leadership strategies

Most businesses struggle to convert leads because they rely on forgettable downloads and meaningless discounts that fail to create an emotional connection. 

Prospects don't just need information—they need to feel valued, to trust you, and to experience genuine engagement. 

That's why I created the concept of Microstory Learning, a 5-day emotional journey that uses the 3-Minute Story Method to touch hearts, build authentic connections, and establish unshakable trust, turning hesitant prospects into eager customers ready to take action.

AWAI Verified Copywriter
Case Studies Certification
Sales Enablement Certification

(GHOST) WRITING SERVICES I PROVIDE:

📨 5-Day Education Email Courses
💲 Ghostwriting on Social Media Platforms
📰  Newsletters
🌐   Web Content
✍️   Blog Posting
📧   Email Marketing
🛒   Sales Pages
📱   Facebook/Google Ads 

WHOM I WORK WITH: I help executives, CEOs, founders, & coaches.

3 Simple Steps to Powerful Messaging
1. Define your goals and messaging. 
2. Develop a customized storytelling strategy. 
3. Execute and refine messaging for maximum impact.

HERE'S WHAT TO DO NEXT:
Email me at mike@mikehays.net OR
Book a call with me at https://calendly.com/ask-mikehays

3 “Harmless” Signs You’re Headed for a Crash

Just make sure you pay attention to number 3.


A few months ago, I thought I was doing fine.
✅ Hitting deadlines
✅ Staying organized
✅ Still "showing up" every day

But little things started slipping:
– Typos in emails
– Rescheduling meetings I actually wanted to attend
– Dreading tasks I used to enjoy

It didn’t feel like burnout.

I wasn’t overwhelmed.

I was just… off.

Then one morning, I finished an entire project before 10 a.m.
And felt nothing.

No relief. No pride. No sense of progress.

That’s when it hit me:

I wasn’t burned out in the loud, messy, fall-apart sense.

I was experiencing quiet burnout

Where everything still works… but nothing feels like it matters.

Burnout doesn’t always look like collapse.
Sometimes it looks like competence without connection.

The signs are subtle:
You’re making small mistakes you never used to.
You’re dreading things you usually enjoy.

You’re productive… but emotionally disconnected from everything.
Rest isn’t just recovery.

It’s reconnection.

If everything feels muted right now —
Don’t push through.

Pause. Rest. Re-enter.

You don’t need to earn rest by breaking down.

Have you ever felt this kind of “quiet burnout”?

“If I were really that good… wouldn’t people just know?”

I used to think great work spoke for itself.

That thought used to haunt me.

I’d pour my heart into coaching, get referrals 
here and there, and quietly assume that great 
work would naturally lead to great clients.

Meanwhile, I watched others post daily.
Sharing testimonials. Wins. Lessons. Offers.
At first, I judged them. “Must be compensating,” I told myself.

But beneath that judgment?
A fear I didn’t want to name.

The day I tried writing a post about my services, I froze.
It felt like admitting I wasn’t good enough.
Like needing to promote meant my work couldn’t speak for itself.

But then a client said something that cracked the whole illusion:

I had no idea you even did that. 
I would’ve hired you months ago if I knew.

That hit hard.

Here’s what I finally realized:

The people who need you the most aren’t psychic.
They don’t see the lives you’ve changed unless you show them.
They don’t know the depth of your work unless you talk about it.

Self-promotion isn’t proof you’re not good enough.
It’s proof you care enough to serve beyond 
the ones who already found you.

Quiet brilliance doesn’t create impact.
Visible value does.

Self-promotion isn’t arrogance.
It’s leadership.

If you're a coach or consultant struggling to be seen
what's holding you back from showing up?

Follow Mike Hays for more insights on leadership.

Messaging Strategist & Ghostwriter for Leaders - I help you turn short stories into trust, influence, and premium clients with my Microstory Journey using the 3-Minute Story Blueprint.

The Hardest Thing I Ever Wrote
Nothing prepared me for this.

Writing my mom’s obituary was the hardest thing I’ve ever had to write.

I’ve written reports, marketing plans, keynote speeches.
But nothing prepared me to distill a lifetime, her lifetime
into a few short paragraphs.

Every word had to carry the weight of decades.
What do you say when you only get one 
shot to sum up someone’s entire story?

Somewhere between rewriting sentence three for the seventh time,
and debating whether to include her love of lavender or her fear of flying…
I realized:

The real challenge wasn’t choosing the right words.
It was facing what mattered most.

Writing that obituary forced me to ask:
What do we leave behind that’s actually worth remembering?

→ Not titles.
→ Not achievements.
→ But the small, consistent ways we show up for others.
→ The laughter, the generosity, the quiet sacrifices no one else sees.

It made me rethink how I show up 
at work, in life, in leadership.

Because the way we live 
not what we list becomes our legacy.

If someone had to write your story in 300 words or less...
What would you want it to say?

I thought I was introducing myself.

Turns out, I was just repeating my past.

 Whenever I introduced myself to a new client, 

I’d lead with: 
→ Past wins. 
→ My track record.
→ My before-and-after

It felt natural. Safe. Credible.

But over time, something strange happened: 

The conversations stayed stuck in who 
I was, not who I am now or where I’m going.

And I started wondering if I’d accidentally boxed myself in.

 One day, a prospect said:
“That’s all impressive, but what are you excited about now?”

That one question exposed the whole trap. 
I’d been clinging to proof I already had... 
Instead of speaking from the vision I’m building.

It hit me: I wasn’t anchoring my identity in potential
I was anchoring it in nostalgia.

Past achievements can open doors. 
But they can just as easily become walls.

The more I relied on my history to prove my value, 
the less I invited people into my current brilliance.

So I tried something uncomfortable: 

In my next few conversations, I left my past out of it. 

No origin story. No list of wins. Just present insight and future vision.

The shift was immediate. 

Instead of being respected for what I’d done, 
I was trusted for what I could do next.

 Your past earned you a seat at the table. 
Your present and future are what keep you relevant.

Try this: Introduce yourself without 
saying a word about your history. 

What would you say instead?

7 Psychological Landmines That Kill Growth

 And Most Entrepreneurs Step on Them Daily

If You're Building a Business Without 
Understanding THIS Psychology…

You're Fighting Yourself Every Step.

Everyone talks about "mindset matters."
But here's what they miss:

↳ Self-sabotage runs deeper than motivation.

Here are the 7 psychological reasons entrepreneurs 
destroy their own success:

1. Imposter Syndrome

↳ "I don't deserve this success"
↳ Leads to underpricing and poor positioning
↳ Creates hesitation at critical moments

2. Fear of Visibility

↳ Success means more scrutiny
↳ Subconscious retreat from growth opportunities
↳ Keeps you playing small

3. Perfectionism Paralysis

↳ Nothing is ever "ready enough"
↳ Delays launches and decisions
↳ Kills momentum before it builds

4. Success Guilt

↳ Feeling bad about outearning peers
↳ Unconsciously limits income potential
↳ Creates artificial ceilings

5. Comfort Zone Addiction

↳ Known struggle feels safer than unknown success
↳ Resistance to scaling systems
↳ Choosing familiar problems over new solutions

6. Control Obsession

↳ Refusing to delegate or systematize
↳ Bottlenecks growth at personal capacity
↳ Burns out before breakthrough

7. Failure Identity

↳ Past setbacks become self-definition
↳ Expects disappointment as protection
↳ Creates self-fulfilling prophecies

The Reality:
Your biggest competitor isn't the market.
It's the voice in your head.

Quick Question: Which psychological trap hits you hardest? 

Share below.

🔔 Mike Hays Follow for more communication strategies

This One Practice Reveals Your Blind Spots, 

Refines Your Decisions, and Fuels Growth

Most entrepreneurs jump from crisis to crisis without ever 
stopping to learn from what just happened.

They're missing the most powerful tool for growth: systematic learning.

Here's how to turn your business into your personal MBA:

Study yourself first:
→ Note when you procrastinate vs. when you act fast
→ Document what triggers your best ideas
→ Identify your energy peaks and valleys
→ Track your decision-making patterns

Analyze your partnerships:
→ Which collaborations produce the strongest results?
→ When do conflicts arise, and what causes them?
→ What communication styles work best with each person?
→ How do different personalities complement your weaknesses?

Decode your market:
→ When do prospects say yes vs. when do they hesitate?
→ What customer complaints reveal hidden opportunities?
→ Which campaigns generate the highest engagement?
→ How do seasonal patterns affect your business?

The difference between struggling entrepreneurs 
and thriving ones isn't talent or luck.

It's the discipline to treat every interaction, 
every failure, and every success as data worth studying.

Smart business owners don't just experience t
heir business they study it like scientists.

They keep learning logs, review patterns monthly, 
and adjust strategies based on evidence, not emotions.

The question is:

Are you running your business, or is your business teaching you how to run it better?

🔔 Follow Mike Hays for more business strategies

If Your Team Can't Picture Your Strategy…

They'll Never Execute It Properly.

(The visualization gap that kills execution)

Everyone says, "communicate the vision."
But here's what leaders miss:

↳ Abstract strategies create confusion.
↳ Clear mental pictures drive action.

Here's why visualization transforms execution:

1. Cognitive Clarity

↳ Brain processes images 60,000x faster than text
↳ Visual concepts eliminate interpretation gaps
↳ Teams align on the same mental model

2. Emotional Connection

↳ Pictures trigger emotional engagement
↳ People commit to what they can see
↳ Abstract goals feel impossible to reach

3. Decision Framework

↳ Clear vision becomes a filter
↳ Teams self-correct toward the picture
↳ Reduces constant micro-management needs

4. Progress Tracking

↳ Visual goals show measurable progress
↳ Milestones become obvious checkpoints
↳ Momentum builds through visible wins

The Leadership Reality:

↳ Complex strategies overwhelm teams
↳ Clarity beats complexity every time
↳ Simple pictures inspire action

Your team isn't failing execution.
They're failing visualization.

Quick Question:

How do you help your team picture success?

Share your approach below
Follow Mike Hays  for more leadership insights

The Simple Clarity System I Guarded for Years

Now I’m Finally Sharing It

My career has been defined by high-stakes decisions and ticking clocks.

One thing kept me from burning out.

Clarity.

When the pressure hits, your brain 
wants options, not decisions.

More meetings, more messages, 
more browser tabs pretending to be progress.

Early in my career, I played that game.
I was always busy, rarely moving the needle.

Then higher roles raised the stakes even further.

Clients waited on my calls, revenue hinged on my calendar.

That pressure forced a hard truth on me.

Clarity isn't a nice-to-have.
Clarity is survival.

So I built a simple productivity system my career could trust.

Here is the system I use every single day:
→ Decide what you want.
→ Write it down where you will see it.
→ Each morning, choose the ONE task that moves you closest.
→ Block time and do that task before anything else.

No inbox.

No scrolling.

No “quick favors” that hijack your day.

This is how I rebuilt myself, again and again.

I have started companies, sold franchises, and pivoted careers.
Every reinvention began with one clear daily priority.

Most people confuse movement with progress.

Their calendars are full, their results are thin.

You win when your day serves your direction.

Tonight, will you pick tomorrow's one non-negotiable task?

Follow Mike Hays for more leadership advice.

To the High Performer Who’s Been Playing It Safe

This Is Your Wake-Up Call

97% of people never reach their full potential…
But the other 3% follow a different playbook.

(The counterintuitive truth about peak performance)

Everyone talks about "grinding harder."
But research shows the opposite:

↳ Elite performers work differently, not longer.
Here's what separates them:

1. Obsessive Focus

↳ They say no to 99% of opportunities
↳ Master one thing before moving on
↳ Depth beats breadth every time

2. Failure Reframing

↳ They collect rejections like trophies
↳ Each setback becomes data
↳ Iteration speed determines success

3. Energy Management

↳ They optimize for peak hours
↳ Recovery isn't lazy, it's strategic
↳ Sustainable intensity wins long-term

4. Feedback Loops

↳ They seek brutal honesty daily
↳ Blind spots kill potential faster than anything
↳ External perspective accelerates growth

5. Systems Over Goals

↳ They build processes, not just targets
↳ Consistency compounds exponentially
↳ Small daily actions create massive results

The Part You Can't Ignore:

↳ Potential isn't about talent.
↳ It's about intentional practice.
↳ The 3% simply execute better systems.

Quick Question:

Which of these five areas needs your attention most right now?

🔔 Mike Hays Follow for more revenue growth strategies

New Search. New Rules. 

Very Few Brands Know This Yet 

But It’s the Future of Visibility

Most people are still optimizing for clicks.
But clicks won’t matter when no one’s clicking.

I just completed the AEO Specialist Certification Workshop
and it completely rewired how I think about 
visibility, SEO, and content strategy.

We’re not just dealing with Google anymore.

We’re dealing with answer engines
ChatGPT, Perplexity, Gemini, and 
more but that don’t list results.

They select answers.
Three days. Three breakthroughs. 

And one massive paradigm shift:
→ Day 1: The old SEO game is over.
It’s not about ranking, it’s about being the chosen answer.

→ Day 2: Authority isn’t a guess. It’s algorithmic.
The BRAIN framework showed how AI evaluates credibility at scale
brand density, reputation, structured data, and freshness.

→ Day 3: YouTube isn’t optional.
Video is how AI learns and how humans engage.

Repurposing one recording can create blogs, shorts, podcasts, 
and structured answers in every format that AI consumes.

If your brand isn’t answer-worthy, 
you’re invisible in the new search landscape.

AEO isn’t a trend, it’s the infrastructure of discoverability in the age of LLMs.

The strategy isn’t just technical. It’s existential:

Are you building trust signals across the web?
Is your content LLM-readable?

Are you training the algorithms to know and prefer you?

The brands that win in the next 24 months won’t 
be the loudest, they’ll be the most selected.

Are you optimizing to be chosen?

Follow Mike Hays for more AEO insights

If You're Letting Disappointment Crush Your Dreams…
You're Missing the Hidden Opportunity.

(The mindset shift that changes everything)

Everyone says, "stay positive."
But disappointment hits differently when you know:

↳ It's data, not defeat.
Here's how to reframe it:

1. The Immediate Response

↳ Feel the disappointment fully
↳ Don't suppress or ignore it
↳ Acknowledge what went wrong

2. The Analysis Phase

↳ What specific outcome disappointed you?
↳ Which expectations weren't met?
↳ What factors were in your control?

3. The Learning Extraction

↳ What skills need development?
↳ Which strategies require adjustment?
↳ What assumptions proved incorrect?

4. The Strategic Pivot

↳ How can this inform your next move?
↳ What new opportunities does this reveal?
↳ Which doors just opened unexpectedly?

5. The Momentum Builder

↳ Use frustration as fuel
↳ Channel energy into action
↳ Let disappointment drive determination

The Key Insight:
↳ Your response determines your trajectory.
↳ Disappointment contains intelligence.
↳ Every setback reveals blind spots.

Quick Question:

What recent disappointment could become your next breakthrough?


🔔 Follow Mike Hays  for more resilience frameworks

Being a doctor, lawyer, or consultant actually makes you a worse writer.
Not better....Worse.


Because once you're the expert, your job becomes to "know."
↳To explain.
↳To teach.
↳To correct.

But that same expertise, your years of training, the frameworks you’ve mastered can trap you.

You start writing from reflex.
From what you’ve already decided is true.

And in doing so, you kill the very thing that makes writing online worth reading:

Fresh thinking.

Writing that changes minds doesn’t come from what you know
it comes from what you’re willing to re-examine.

The professionals who win online don’t have the most credentials.

↳They’re the ones who reflect publicly.
↳They question assumptions—even their own.
↳They share what others are afraid to say.
↳They think differently, and then they write from that difference.


In the age of AI and content overload, repeating 
the same “expert advice” makes you forgettable.

But when you write from reflection
not repetition you become magnetic.

People follow professionals who make them think.

Not the ones who explain what they already believe.

You’re not paid to write what’s obvious.

You’re remembered for writing what’s original.

Follow Mike Hays for more insights on growth and creativity

What Top Coaches Know About Conversation 

That Most People Miss

Executive coaches have cracked the code on small talk.

Outdated Playbook:

→ Waiting for perfect moments
→ One-way information sharing
→ Surface-level conversations
→ Generic networking scripts
→ Avoiding difficult topics

The Connection Advantage:

→ Follow-up mastery
→ Vulnerability as strength
→ Relationship mapping
→ Value-driven exchanges
→ Trust-building questions
→ Active listening techniques
→ Strategic conversation starters
→ Genuine curiosity cultivation
→ Purposeful dialogue creation
→ Long-term relationship thinking
→ Authentic connection building
→ Emotional intelligence deployment

Small talk becomes your competitive advantage.

→ Transforming casual encounters into meaningful 
business relationships drives exponential growth.

Executive coaches understand:

Small talk is the gateway to big opportunities.

It's about reading the room and adapting your approach accordingly.

Every conversation has potential when you know how to unlock it.

Unlike surface interactions, strategic small talk 
builds foundations for future collaboration.

It's not about what you say, but how you make people feel heard.

Coaches who understand this skill turn every 
interaction into a potential partnership.

Ready to turn your small talk into your biggest business advantage?

Mike Hays

Most People Dwell. 

High Performers Rewire

Most people spend hours dwelling on failure…
But high performers reframe it in seconds.

(The instant mindset shift that changes everything)

Everyone says "learn from failure."
But here's what separates winners from quitters:

↳ Speed of reframe determines success.
Here's the 10-second process:

1. Acknowledge Reality

↳ "This didn't work as planned"
↳ No denial, no excuses
↳ Facts only, emotions later

2. Extract the Data

↳ "What did I learn?"
↳ Every failure contains intelligence
↳ Focus on actionable insights

3. Redirect Energy

↳ "What's my next move?"
↳ Channel frustration into fuel
↳ Forward motion beats reflection

4. Zoom Out

↳ "How does this fit the bigger picture?"
↳ One setback doesn't define trajectory
↳ Perspective creates resilience

The Hidden Truth:
↳ Winners collect data, losers collect wounds
↳ Failure isn't the opposite of success
↳ It's expensive market research

The 10-Second Rule:
Feel it for 10 seconds.
Learn from it in 10 seconds.
Move forward in 10 seconds.

Quick Question:

What failure taught you the most valuable lesson? 
Share your reframe below.

Smart people are great at starting.

They’re also masters of hiding why they never finish.

Not because they’re lazy.
Not because they lack discipline.

But because they’re used to winning early.

The first few days of a project?
You crush it.

You see potential, get praise, feel momentum.

Your identity as “a high-performer” is reinforced.

But then the finish line appears, and it threatens everything.

Finishing means exposing the flaws.
Releasing something that might not live up to the original spark.
Risking that it won’t match your potential.

→ So you stall.
→ You tinker.
→ You jump to the next idea.

Unfinished becomes a form of protection.

It lets you keep believing it would’ve been great if you had just finished.

That’s the trap.

You protect your identity by sacrificing progress.

What changed everything for me was realizing this:
↳ Progress isn’t about perfection, it’s about momentum without ego.
↳ I stopped trying to “crush it” every day.
↳ Instead, I built a structure that rewards finishing one small thing at a time.

That’s what the 7-Day Start-Up Plan is for.
→ It’s not about building fast.
→ It’s about finishing without fear.

Because confidence doesn’t come from potential.
It comes from stacking completed reps.

If you’re tired of feeling like your best ideas 
never make it across the finish line

Start small.
Finish one thing today.
Then do it again tomorrow.

Follow Mike Hays for more tips on productivity

I watched two people argue in a coffee shop yesterday.

Back and forth. Louder and louder.

Neither one is listening.

Here's what I noticed: 

↳ They weren't trying to win the argument.
↳ They were trying not to lose.

Big difference.

Winning requires changing your mind or theirs.

Not losing just requires defending your position 
until the other person gives up.

That's not resolution. That's exhaustion.

→ The fastest way to end an argument?

Stop defending.

Not because you're weak.

Because defense keeps the fight alive.

Every time you justify, explain, or counter, 
you're handing them another round.

Try this instead:

->"You might be right."<-

Watch what happens.

Most people don't know what to do when you stop fighting back.

They were prepared for your defense, not your openness.

And here's the thing: you don't have to agree with them.
You're just acknowledging their perspective has merit.

That's not surrender. That's strategy.
Because the goal isn't to be right.

It's to move forward.

Arguments end when someone decides the 
relationship matters more than the point.

That someone can be you.

Even if you're right.

Especially if you're right.

Follow Mike Hays for more leadership insights

There’s no “magic list” of buyer emotions.

But there is a sequence you can’t skip.

Every time someone says yes to your offer
They’ve walked an invisible emotional path to get there.

Not because you convinced them.
Because you reflected what was already true.

They were feeling something.
They saw themselves in your words.
And something clicked.

It didn’t start with logic.
It started with emotion.

Here’s what that emotional journey looks like underneath the surface:

Desire: “This matters to me.”

Resonance: “You get me.”

Belief: “This could actually work.”

Vision: “That’s what my life could look like.”

Momentum: “I don’t want to wait another day.”

That’s the runway.

Not persuasion.
Progression.

If your story, sales page, or pitch isn’t landing
Check the emotional sequence.

Are you rushing to urgency…
Before someone even believes it’s possible?

Are you pitching transformation…
Before they’ve felt seen?

Every skipped emotion is a drop-off point.
Every honored one builds trust.

Don’t just move people.
Walk with them.

Which step in the emotional journey are you most likely to skip?

Follow Mike Hays for more communication strategies

⚠️ MARKETER WARNING:

Side effects include curiosity, skepticism, and clicks..

Use of the Word “New” May Cause Unexpected Spikes in Attention, Consideration, and Click-Through Rates...

…but only if you know what the heck you're doing.

Side Effects of Reckless “New” Usage Include:

❌ Sudden bursts of hype with no substance
❌ Inflated expectations your product can’t deliver
❌ Momentary engagement followed by long-term brand erosion
❌ Confused buyers who think “new” means “unproven”

Use “New” Responsibly:

✅ Only apply to genuinely novel value
✅ Frame as a trigger for exploration, not a crutch for conversion
✅ Combine with context, contrast, or mechanisms
✅ Treat “new” as a frame, not just a feature

Final Note:

“New” is a match.
Strike it right, and it sparks attention.

Strike it wrong, and you’re just burning through trust.

Use with strategic intent or don’t use it at all.

Follow Mike Hays and look for the release of Story Sells Better Newsletter

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