Hays & Associates, Inc.

B2B/B2C Copy & Content Creator For Health, Technology & Home Improvement Business. 
Most companies invest heavily in marketing. Their messages lack clarity. 

Copywriting is something you use every day in all of your communications. If you can sound authentic, personable, and connect personally, your sales and profits will grow. 

So how do you find the right message for your company that conveys trust and sounds natural? 

One way is to partner with a copywriter who is your ideal customer and understands your business and customers.

I specialize in clarifying your marketing messages, which leads to acquiring new customers every single day like clockwork. 

I have an extensive business background and have written and worked in the medical and technology fields for 28 years. In the past 10 years, we have helped generate over $100 MILLION in revenue in the real estate industry. I’ve been an entrepreneur and online marketer who understands how to increase sales and connect with customers. 

After experimenting and testing multiple copy formulas…

I discovered a better way to write your:

Sales Pages
Case Studies
Emails
Facebook Ads
Autoresponders
Squeeze Pages
Facebook Ads
Web Copy
Advertisements
Blog Posts
And More

This unique approach is personalized based on the type of business and messages needed to get more customers and increase sales.

B2B/B2C Copywriter/Ghostwriter - Lead Generation Specialist

Missing Link Inc.

As a dedicated professional specializing in marketing, copywriting, and social media for a prominent real estate team, I have consistently delivered exceptional results and creative solutions.

Throughout my career, I have been able to craft compelling content for diverse sectors, including healthcare, real estate, natural health, and the golf industry. My versatility and expertise have allowed me to cater to a wide range of audiences and industries, adapting my writing style to suit each unique context.

Moreover, I take pride in my ability to develop engaging Video Sales Letters (VSLs) that have proven impactful for businesses and influencers. My proficiency in understanding audience preferences and effectively communicating brand messages has contributed to the success of numerous VSL campaigns.

►Want more on-line customers?

►We help your business get more local active buyers to call you, rather than your competition. Our fully managed local search and social media solutions help your business stay ahead of the market and generate more customers in the most cost effective way.

►I would be happy to introduce myself and share with you some specific strategies that give you a competitive advantage over your competition. Call Now for a free consultation

📞Phone: (888) 801-5245◄►E-mail: mike@mhays.com

Contact me for a free social media strategy consultation.

Mike Hays, MBA e-business

♦My expertise is in:
♦Internet Consulting
♦Local Search Solutions
♦Facebook Page Design and Marketing
♦Mobile Marketing
♦Webinar/Online Seminar Promotional Manager
♦Video Marketing
♦Search Engine Optimization

Social Media Marketing | Local Search Consulting | Social Media Agency | Coaching and Training

Our company provides social media management to cosmetic surgery practices. Our clients can experience a growing medical practice by building relationships with their targeted patient population.

Full Service Social Media Agency | Social Media Consulting & Management

Pacific Perfusion Services Inc

President

Ghostwriter & Messaging Strategist helping leaders achieve 70% opt-ins with a Microstory Journey using the 3-Minute Story Blueprint to build trust and convert hesitant prospects into eager customers.

Most businesses struggle to convert leads because they rely on forgettable downloads and meaningless discounts that fail to create an emotional connection. 

Prospects don't just need information, they need to feel valued, to trust you, and to experience genuine engagement. 

That's why I created the concept of the Microstory Journey, a 5-day emotional experience that uses the 3-Minute Story Blueprint to touch hearts, build authentic connections, and establish unshakable trust, turning hesitant prospects into eager customers ready to take action.

AWAI Verified Copywriter
Case Studies Certification
Sales Enablement Certification

WRITING SERVICES I PROVIDE:

📨 5-Day Education Email Courses
💲 Ghostwriting on Social Media Platforms
📰  Newsletters
🌐   Web Content
✍️   Blog Posting
📧   Email Marketing
🛒   Sales Pages
📱   Facebook/Google Ads 

WHOM I WORK WITH: I help executives, CEOs, founders, & coaches.

3 Simple Steps to Powerful Messaging
1. Define your goals and messaging. 
2. Develop a customized storytelling strategy. 
3. Execute and refine messaging for maximum impact.

HERE'S WHAT TO DO NEXT:
Email me at mike@mikehays.net OR
Book a call with me at https://calendly.com/ask-mikehays

Storytelling Is Like a Horror Movie

The Scariest Parts Are What You Don’t See


Horror movies taught me the most powerful 
storytelling lesson in business:

(And it's not what you think)

The best scares come from what you DON'T show.

But here's what most storytellers get wrong:
They explain everything.
They over-deliver details.
They kill the mystery.

The Raw Truth:
↳ Jaws barely shows the shark for 81 minutes
↳ Tension beats exposition every single time
↳ Your imagination fills gaps better than facts

Here's why restraint dominates storytelling:

1. Emotional Investment

↳ Readers become active participants
↳ Their minds complete your narrative
↳ Creates deeper personal connection

2. Sustained Engagement

↳ Questions keep audiences hooked
↳ Curiosity drives continued attention
↳ Mystery maintains momentum

3. Memorable Impact

↳ Unresolved tension lingers longer
↳ Images stick without explanation
↳ Feelings outlast facts

The Hidden Power:
Everyone dumps information.
Everyone explains outcomes.
But masters build tension and let readers feel the conclusion.

Stop telling your audience what to think.
Start showing them what to feel.

Quick Question:

What's the most powerful story that left you with lingering questions? 

Share below.

Mike  Hays

Ask Anyone Who Lost a Friend

It Started with Silence.

The Hidden Price of Not Speaking Up: 
How Silence Erodes Trust with Colleagues and Friends

The biggest relationship killer isn't what you say.  
It's what you don't say.

But here's the thing many people stay silent because 
they believe a few myths that actually 
damage their relationships. 

Let's break down what really happens:

Myth 1: "Staying quiet keeps the peace."

↳Truth: Silence breeds resentment and confusion. 
When you don't voice concerns or opinions, 
others fill in the blanks usually incorrectly.

What feels like peacekeeping actually creates 
distance and misunderstanding.

Myth 2: "They should just know how I feel."

↳Truth: Mind reading isn't a skill most people possess. 
Your colleagues and friends want to understand 
you, but they need clear communication.

Expecting them to guess your thoughts sets everyone up for failure.

Myth 3: "Speaking up will damage the relationship."

↳Truth: What damages relationships is the slow erosion of trust that happens when you consistently withhold your authentic thoughts. Honest communication, delivered with care, actually strengthens bonds.

The Hidden Costs of Silence:

↳ Others questioning your engagement and commitment
↳ Relationships built on assumptions rather than truth
↳ Accumulated frustration that eventually explodes
↳ Missed opportunities for deeper connection

The real question is: How many meaningful connections 
are you willing to sacrifice by staying silent?

If fear of speaking up has been holding you back, remember 
that authentic communication is the foundation of trust, not its enemy.

🔔 Follow Mike Hays for more on strategic storytelling + influence

What outlasts platforms, tools, and trends? 

Your name. Your trust. Your brand.

Personal Brand as Your Moat:
(Why Your Reputation Outlasts Tech Changes)

Technology shifts every few years. 
Your reputation? 
That's built to last.

While companies scramble to adopt the latest tools 
and platforms, smart leaders focus on something more permanent:

Their personal brand.

Here's why your reputation is your strongest business asset:

Tech Changes, Trust Doesn't
↳ Your credibility follows you everywhere
↳ People buy from people they trust
↳ Platforms come and go

Reputation Creates Compound Returns
↳ Each interaction builds on the last
↳ Word-of-mouth amplifies over time
↳ Trust accelerates every future deal

Your Brand Opens Doors Tech Can't
↳ Reputation attracts top talent
↳ Credibility shortens sales cycles
↳ Relationships unlock opportunities

Future-Proof Your Career
↳ Skills become obsolete, character doesn't
↳ Trust transcends industry changes
↳ Networks outlast job titles

The Reality:
While others chase the next shiny tool, 
leaders who invest in their personal brand 
create sustainable competitive advantages.

Your reputation isn't just marketing - 
it's your business insurance policy.

Quick Question:

What's one thing you've done recently 
to strengthen your personal brand?

♻️ Repost to help your network grow 
🔔 Follow Mike Hays for posts like this

Every Interaction is a Micro-Speech 

Are You Making Them Count?

Think about your typical day:
• Email responses
• Team meetings
• Slack messages
• Coffee chats
• Presentations
• Client calls

Each one is actually a micro-speech. 
Here's why this matters:

1. First Impressions Multiply

↳ Every interaction shapes perception
↳ People form judgments instantly
↳ You can't take them back

2. Message Clarity

↳ Clear communication drives results
↳ Confused minds say "no"
↳ Each word carries weight

3. Influence Opportunities

↳ Every exchange can move needles
↳ Small wins compound
↳ Trust builds incrementally

4. Impact Zones

↳ Morning meetings set daily tone
↳ Email responses shape relationships
↳ Quick chats create lasting impressions

5. Delivery Matters

↳ 7% words
↳ 38% tone of voice
↳ 55% body language

Remember This:
↳ You're always communicating
↳ Intentional communication wins
↳ Every interaction is an opportunity

How many micro-speeches will you deliver tomorrow? 
Are you ready to make each one count?

⤵️ Share your thoughts
🔔 Follow Mike Hays for more communication insights

The Less You Say, 

The More They Remember

Horror movies taught me the most 
powerful lesson about storytelling:

The best scares come from what you DON'T show.

But here's what most storytellers get wrong:
They explain everything.
They over-deliver details.
They kill the mystery.

You probably don't realize:
↳ Your audience's imagination is stronger than your description
↳ Tension beats exposition every time
↳ The unseen creates lasting impact

Here's why restraint dominates storytelling:

1. Emotional Investment

↳ Gaps force readers to fill in blanks
↳ They become co-creators of your narrative
↳ Personal investment drives deeper connection

2. Sustained Engagement

↳ Mystery keeps people reading
↳ Questions create forward momentum
↳ Uncertainty builds anticipation

3. Memorable Impact

↳ What's implied lingers longer
↳ Readers remember feelings over facts
↳ The unfinished story haunts them

The Hidden Power:
Everyone can describe a scene.
Everyone can list features.
But only masters know when to stop talking and let silence do the work.

Quick Question:

What story left you thinking long after it ended? 
Share your thoughts below.

⤵️ Share your thoughts below
🔔 Follow Mike Hays for authentic storytelling strategies

In 15 seconds, her story did what a résumé never could
...sparked real connection.

At 11:42 AM, I watched a line form around one booth 
not for a demo, but for a story.

They’re calling it the death of traditional networking.

But what really happened at last week’s biggest tech conference?

The old way was everywhere… and nowhere:

→ Business cards nobody will remember
→ Elevator pitches that sounded the same
→ Shallow follow-ups
→ Forgettable handshakes and LinkedIn spam

Meanwhile, something new was quietly taking over:

→ Founders telling raw microstories
→ Attendees leading with value, not titles
→ Follow-ups that referenced real conversations
→ Story-driven content spreading post-event

Here’s the moment it clicked:

One speaker shared why she left a six-figure job
not what she does now.

People leaned in.
Trust happened faster.

People don’t remember what you said. 
They remember how you made them feel.

73% of professionals ignore generic requests
 but story-based ones get 3x more responses.

An emotional connection builds faster than logic ever can.

Micro-stories are the new network currency.

They:
→ Differentiate instantly
→ Build trust before selling anything
→ Make you memorable without trying to be impressive

Your next conversation isn’t about what you do.
It’s about the story behind why you do it.

🔔 Follow Mike Hays for more storytelling insights

You don’t need a title, a strategy, or a script to lead.

 Just a story.

My granddaughter hijacked my phone.

She pressed record and said:

“Hey everybody, this is me, Makena. 
I’m my papa Mike Hays’ granddaughter.”

That’s it. Ten seconds. No polish, no overthinking.

And yet… she nailed three things most leaders struggle with:

✅ She showed up authentically.
✅ She claimed her identity with confidence.
✅ She led with relationship first — not résumé, not credentials.

Here’s the leadership lesson she taught me:

Influence doesn’t come from titles.

It comes when people know who you are, 

not just what you’ve done.

👉 Question for you: 
When you introduce yourself, 
do you lead with your credentials… 
or with your story?

🔔 Follow me, Mike Hays I would love to hear your thoughts.

Want better engagement, more sales, and more clients?

Stop talking about your process.

(Start showing the transformation)

Everyone shares their methodology.
Everyone explains their steps.
But winners show the outcome.

It took me awhile to figure this out:
↳ Contrast triggers decision-making neurons
↳ People buy results, not processes
↳ Before/after creates instant credibility

Here's why outcome-focused content dominates:

1. Visual Proof

↳ Screenshots beat explanations
↳ Numbers tell the real story
↳ Evidence eliminates skepticism

2. Emotional Connection

↳ People see themselves in the transformation
↳ Hope becomes tangible and real
↳ Fear of missing out activates

3. Social Validation

↳ Others achieved it, so can they
↳ Removes the "will this work?" question
↳ Builds trust through transparency

The Hidden Power:
Your process might be brilliant.
Your methodology might be unique.
But your results are what people actually buy.

Stop explaining how the sausage is made.
Start showing the feast.

Quick Question:

What's your most dramatic client transformation? 
Share the before/after below.

Offers Without a Unique Mechanism 

Are Like Cars Without Engines

If You're Building a Business Without a Unique Mechanism…
You're Fighting an Uphill Battle.

(And here's why it matters more than you think)

Everyone talks about "differentiation."
But most miss the real breakthrough:

↳ Your unique mechanism.

Here's what separates winners from wannabes:

What Is a Unique Mechanism?
↳ Your proprietary method for solving problems
↳ The "winning formula" behind your results
↳ What makes your approach distinctly yours

Why It's Business-Critical:

1. Cuts Through the Noise

↳ Generic solutions blend together
↳ Unique mechanisms stand out instantly
↳ Prospects remember YOU, not competitors

2. Justifies Premium Pricing

↳ Commodities compete on price
↳ Unique methods command value
↳ Clients pay for exclusive access

3. Creates Defensible Positioning

↳ Anyone can copy features
↳ Your mechanism is harder to replicate
↳ Builds a moat around your business

4. Simplifies Marketing

↳ Clear story to tell prospects
↳ Easier to explain your value
↳ Content writes itself

The Bottom Line:
↳ Without a unique mechanism, you're just another option.
↳ It's the difference between competing and dominating.
↳ With one, you become THE solution.

Quick Question:

What makes your approach uniquely effective compared to everyone else in your space?

⤵️ Share your mechanism below
🔔 Follow Mike Hays for more business strategy insights

The Smarter Your Content, 

The More Likely It Gets Ignored —> Here’s Why

Your brain processes visual information 60,000x faster than text.
But here's what most people miss about information consumption:

It's not about intelligence.
It's about survival.

This Might Surprise You:
↳ Your brain filters 99% of incoming data automatically
↳ We consume 5x more information daily than in 1986
↳ The average attention span has dropped from 12 to 8 seconds since 2000

Here's why bite-sized information dominates:

1. Cognitive Load Management

↳ Your working memory holds only 7±2 pieces of information
↳ Smaller chunks reduce mental fatigue
↳ Processing becomes effortless and immediate

2. Dopamine Response System

↳ Quick wins trigger reward pathways
↳ Completion creates satisfaction loops
↳ Builds momentum for continued engagement

3. Decision Fatigue Protection

↳ Overwhelming choices paralyze action
↳ Simplified options accelerate decisions
↳ Reduces stress and increases retention

The Hidden Reality:
Everyone creates content.
Everyone shares knowledge.
But only masters understand how the human brain actually learns.

Modern professionals who ignore this science 
are fighting against millions of years of evolution.

Your audience isn't lazy, they're optimized for efficiency.

The question isn't whether people prefer bite-sized information.
The question is: Are you packaging your expertise in a way that 
works with human psychology, or against it?

Quick Question:

What's the most complex topic you've successfully learned 
through small, digestible pieces? Share your experience below.

⤵️ Share your story below
🔔 Follow for more communication insights that actually convert

The Pirate Story 

That Sank My Fancy Marketing Funnel

My grandson gave better feedback than a $10K mastermind.

The expensive way:

→ Complex industry jargon
→ Convoluted explanations
→ Multi-layered narratives
→ Academic language
→ Insider terminology

The Papa way:

→ Direct storytelling
→ Visual language
→ Authentic delivery
→ Straight to the point
→ Simple, clear words
→ Easy-to-follow logic
→ Emotional connection
→ Memorable moments
→ No confusion allowed
→ Immediate understanding

Here's what happened:

I told my grandson a story about a pirate who found a treasure chest.

Halfway through, he interrupted:

"Papa, I don’t understand what you’re saying."

That hit harder than any mastermind critique.

Marketing experts agree:

The best stories are the ones a 5-year-old can follow.
If your message needs a dictionary, you’ve lost your audience.

Simplicity creates connection, not complexity.
Your bio, your pitch, your content should pass the kindergarten test.

When grandchildren understand, adults engage.
Clear communication beats clever wordplay every time.

Think about this:

If a child can’t follow your story, neither can your prospects.

Quick Question: 
Would your bio make sense to someone in kindergarten?

⤵️ Share your thoughts
🔔 Follow for more communication insights

In 3 Minutes, She Earned My Trust

Without Saying a Word About "Value Propositions”

The most powerful sales pitch I heard this week wasn't on LinkedIn.
It was at a nail salon while waiting for my granddaughter.

Here's what happened:

The nail technician noticed my granddaughter was nervous about her first manicure. Without missing a beat, she shared a quick story about her own daughter's first salon experience, how scared she was, what made her laugh, and how proud she felt afterward.

Three minutes later, my granddaughter was relaxed and excited.
I was completely sold on this woman's expertise.

No credentials mentioned.
No industry jargon.
No "thought leadership" posturing.

Just a real story that connected instantly.

Compare that to LinkedIn, where I see:

↳ Scaling exponential growth via strategic implementation
↳ Disrupting traditional methodologies through innovative frameworks
↳ Leveraging synergistic paradigms to optimize customer touchpoints

The nail salon woman understood something most LinkedIn creators miss:

Authority isn't declared...it's felt.

She didn't tell me she was an expert.
She showed me through a story that proved 
she understood exactly what we were going through.

That's the difference between performance speak and street-level storytelling.

One tries to impress.
The other connects.

Quick question:

When was the last time your content made 
someone feel understood instead of impressed?

⤵️ Share your thoughts below
🔔 Follow Mike Hays for authentic storytelling strategies

I thought we had a sales problem. 

Turns out, we had a messaging problem.

Leaders, Your Value Proposition Isn't Clear 
And It's Costing You Customers

Most successful businesses agree:
A clear value proposition drives growth.

And it's not just about what you offer.

Your value proposition is your competitive edge.

It defines how customers see your business,
so you can attract and retain the right clients.

Research shows the power of defined value propositions:

• Clear messaging increases conversion rates.
• Creates stronger customer connections.
• It's essential for market differentiation.
• It improves sales effectiveness.
• It boosts brand recognition.

Leaders, if you want to define your core value proposition...

Be specific, don't stay generic,
and focus on customer outcomes.

Here's how:

1) Identify your target customer.
Know their pain points and desires deeply.

2) Define your unique solution.
What do you do that competitors can't?

3) Quantify the benefits.
Use specific results and measurable outcomes.

4) Test your messaging.
Get feedback from real customers regularly.

5) Refine continuously.
Markets evolve, so should your proposition.

Your value proposition is about clarity, not complexity.
Lead with it.

You'll see your business thrive.

Here's a free, 5-day microstory email course on how to 
use stories to build your brand and grow your business: 
StorySellsBetter.com

Open article: Story Sells Better by storysellsbetter.com

How to Implement the Ideal Work Week

Without Losing Productivity


The ideal work week is reshaping 
how we think about productivity.

The traditional approach:

→ One-size-fits-all productivity
→ Fixed 9-to-5 schedules
→ Office-based requirements
→ Rigid meeting structures
→ Standard vacation policies

The ideal work week approach:

→ Work-life integration
→ Employee autonomy
→ Results driven culture
→ Remote work integration
→ Unlimited PTO policies
→ Personalized work rhythms
→ Asynchronous collaboration
→ Outcome focused metrics
→ Compressed work weeks
→ Flexible scheduling options

But here's the reality:

The Pros:
↳ 83% increase in employee satisfaction
↳ Higher retention rates across industries
↳ Improved mental health outcomes
↳ Enhanced creativity and innovation

The Cons:
↳ Team coordination becomes complex
↳ Client expectations need management
↳ Performance measurement challenges
↳ Communication gaps can emerge

Here's why you should implement it:
Flexibility isn't just a perk.

It's a competitive advantage.

Companies that master the ideal work 
week attract top talent and drive better results.

The question isn't whether to adopt flexible work.
It's how quickly you can implement it effectively.

What do you say we embrace the future 
of work and unlock human potential.

♻️ Repost this if you know someone who needs to hear it
🔔 Follow Mike Hays for more on strategic storytelling + influence

What Can You Really Say in Six Seconds? 

Turns Out, Everything.”

We only get six seconds.
That's all the time we have to make someone care.


Not long ago, communication relied on time and depth:

→ 30-second elevator pitches
→ Long-form demos
→ Multi-paragraph emails
→ Detailed decks

But the game has changed.
Now we’re competing with:

→ Infinite scroll
→ Swipe-trained reflexes
→ TikTok pacing
→ Instant gratification habits
→ Notification chaos

And in this compressed window, most messages vanish before they even register.

Six seconds is the new attention battleground.

It’s not about shouting louder or dumbing things down.

It’s about delivering immediate value with surgical precision.

We’ve trained our brains to decide in a blink if content is worth our time.
Miss that moment?
You miss the message.

This isn't just a social media insight, it's a professional imperative.

Whether you're pitching, presenting, emailing, 
or networking, the same rule applies:

If you can't front-load your message 
with value, it likely won't land.

We’re not simplifying, we’re clarifying.

Modern communication rewards clarity, speed, 
and relevance over depth for depth’s sake.

Those who master the six-second window?
They don’t just get noticed.
They drive action.

The first six seconds make or break your message.
How are you using yours?

⤵️ Share below
🔔 Follow Mike Hays for more communication strategies

They Yawned, They Skimmed, They Deleted  

All Because the Email Was ‘Professional’

I once had a client send me a sales 
email so boring I couldn’t finish it.

Not because the product was bad.
Because it read like a terms and conditions page.

Most business communication isn’t persuasive, it’s painful.

It’s written for compliance, not connection.

And it shows.

Let me rate the entertainment value of typical business messages:

Corporate Emails: 2/10
↳ “Please advise at your earliest convenience…”
↳ Zero personality, maximum boredom
↳ “Per our previous conversation…”

LinkedIn Requests: 1/10
↳ Instant delete material
↳ Copy-paste templates
↳ “I’d like to add you to my professional network.”

Sales Pitches: 3/10
↳ Feature dumps without stories
↳ Sound like everyone else
↳ Zero emotional resonance

Educational Email Courses: 8/10
↳ Stories that stick
↳ Value wrapped in personality
↳ People look forward to them

The biggest unlock?
Entertainment value isn’t fluff, it’s fuel.

If your message can’t hold attention, it can’t drive action.
And attention goes to the content that connects 
not the content that conforms.

You don’t need to be funny.

You need to be human.
→ Stories beat stats
→ Clarity beats jargon
→ Emotion beats structure

When I write email courses for clients, 
entertainment isn’t optional, it’s essential.

Because boring content gets ignored.

But the right story? 

That gets remembered, shared, and acted on.

Quick gut check:
What’s the entertainment score of your last business message?

⤵️ Drop a number below
🔔 Follow Mike Hays for communication strategies that actually work

Introducing: A Positioning Framework 

Built for the Attention Economy

The #1 marketing mistake?
Spending before you can say why you're different.


Most entrepreneurs skip a critical step:
Defining what makes them irreplaceable.

They dive into content, ads, and campaigns…
But struggle to explain their unique value in a single sentence.

The assumptions?
→ “Our product speaks for itself.”
→ “We’ll figure it out as we grow.”
→ “People will understand what makes us special.”

But without clarity, your message gets lost,
and your budget gets burned.


If you can’t explain your edge clearly,
don’t expect your audience to figure it out.

You’re not just competing for market share,
you’re competing for milliseconds of attention.

And vague positioning doesn’t win that battle.


Here’s what sets standout brands apart:
→ They lead with relevance.
→ They craft messaging that cuts through noise.
→ They anchor every campaign in a crystal-clear answer to:
“Why should I care?”

Compare that to those stuck in the spin cycle of 
generic slogans, feature lists, and “we’re better” claims.

One approach resonates.
The other fades.

Before your next campaign, pause and ask:
What makes us the only choice for the right people?

⤵️ Share below
🔔 Follow Mike Hays for more communication strategies

Want to Stay Relevant in Your Field? 

There’s Only One Option: 

Adapt Now

The biggest disruption in your career isn't what you think.
It's something far more powerful than any previous technology shift.

"AI is the new electricity" 

Just as electricity transformed every industry over 
a century ago, artificial intelligence is poised to reshape 
the entire business landscape within the next 3 years.

But here's what most people don't realize about this transformation:

What's Actually Happening:

↳ Entire business models will become obsolete
↳ Early adopters will dominate their markets
↳ 33% of current jobs will be eliminated

Here's why AI adoption separates winners from losers:

1. Speed Advantage

↳ AI tools accelerate decision-making by 10x
↳ Automate repetitive tasks instantly
↳ Free up time for strategic thinking

2. Competitive Moat

↳ First movers capture market share
↳ AI-enhanced services command premium pricing
↳ Traditional competitors can't keep pace

3. Future-Proofing

↳ Build skills that complement AI
↳ Become irreplaceable through human AI collaboration
↳ Position yourself as an industry leader

What No One's Saying:
This isn't about replacing humans.
It's about humans becoming superhuman.
But only those who embrace the change.

Remember Studebaker?

They dominated the automobile industry until 
they refused to adapt to changing technology.

Today's resisters will face the same fate.

The question isn't whether AI will transform 
your industry is whether you'll be leading 
that transformation or watching from the sidelines.

What's your first step toward 
becoming AI-enhanced in your field?

⤵️ Share below
🔔 Follow Mike Hays for more revenue growth strategies

New Era, New Rules: 

If You Don’t Educate to Sell, You’re Invisible


The biggest mistake professionals make on LinkedIn:

(And it's killing their credibility)

Being afraid of looking "salesy."

But here’s what they don’t tell you:
Sales fear isn’t about being pushy.
It’s about forgetting to be helpful.

Reality Check (They Don’t Tell You This):
↳ 87% of buyers research before purchasing
↳ Educational content builds 3x more trust
↳ Value-first approach converts 40% better

Avoiding the pitch? Here’s what it’s costing you:
1. Invisible Authority
↳ You hide your expertise behind generic posts
↳ The audience can’t connect problems to solutions
↳ Competitors fill the gap you left open

2. Missed Connections
↳ People need to know what you actually offer
↳ Clarity attracts the right clients
↳ Confused minds don’t convert

3. Revenue Stagnation
↳ Directionless content = wasted time
↳ Engagement ≠ income
↳ Strategy always beats activity

The Shift:
Everyone shares insights.
Everyone creates content.
But only confident professionals turn expertise into income.

Quick Question:
What’s holding you back from sharing your solutions?

⤵️ Drop it in the comments
🔔 Follow Mike Hays for story-based strategies that sell without sounding salesy

Would you like a companion post that shows how to pitch on LinkedIn without triggering that “salesy” feeling? Could be a great follow-up.

Everyone shares insights.
Everyone creates content.
But only confident professionals turn expertise into income.

Quick Question:
What’s holding you back from sharing your solutions?
⤵️ Drop it in the comments
🔔 Follow for story-based strategies that sell without sounding salesy

Taplio

Mike Hays's Linkedin Analytics

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Mike Hays's Linkedin Analytics

's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Mike Hays's Linkedin Analytics

's Best Posts (last 30 days)