Mike K. Tatum's Linkedin Analytics

I'm a marketing leader with 9 years of experience driving customer acquisition and retention with lifecycle marketing programs. One of my most recent successes comes from my time at Athletic Greens where I grew gross sales attributed to email and SMS by 108%. I also recently gained an executive certificate in Data Science at Cornell University as I continue to deepen my data expertise. I currently advise companies on how to effectively engage and monetize their leads and customers with lifecycle marketing strategy, gain efficiency in their marketing tech stacks with marketing operations advising and implementation, and optimize their go-to-market messaging with product marketing consulting.