Mike K. Tatum

Digital Marketing Manager

Mike K. Tatum LLC

I advise companies on how to effectively engage and monetize their leads and customers with lifecycle marketing strategy, gain efficiency in their marketing tech stacks with marketing operations advising and implementation, and optimize their go-to-market messaging with product marketing consulting.

Principal Marketing Consultant

Techstars

Mentor

JKBX (Jukebox)

‣ Built the lifecycle marketing strategy from the ground up, including establishing the technical infrastructure for marketing operations and developing creative across email and in-app messaging.

‣ Developed the product marketing messaging that describes JKBX's features to users.

‣ Advised on the paid social strategy to boost customer acquisition up to 65% by reaching alternative investors with an interest in music.

‣ Recommended high value product features that boost customer LTV by as much as 67% by removing friction from the process of buying shares.

Senior Director of Lifecycle Marketing

Athletic Greens

‣ Grew gross sales attributed to email and SMS by 108% YoY by establishing the JTBD (jobs to be done) in the early customer lifecycle with the product marketing team.

‣ Increased email click rate by 79% YoY through content testing and leveraging zero-party data to better align the customer journey to buyer expectations.

‣ Lead and coached a team that consisted of 3 direct reports through regular 1:1s, educational team sessions, and giving them projects that aligned with where they wanted to grow.

‣ Helped one of my Program Specialists get promoted to Lifecycle Marketing Manager by setting clear promotion criteria and walking her through resources that completed the skillset she needed at the next level. 

‣ Managed the end-to-end buying process for a reverse ETL which allowed me to activate all data currently living in the data warehouse which increased audience engagement by 87% through better segmentation.

‣ Oversaw the buying and implementation planning for an enterprise marketing automation platform (MAP) to replace our current MAP (Klaviyo) to overcome downtime issues we were having through the holiday season which costs Athletic Greens over $3 million in sales each year.

Director of Lifecycle Marketing

SurveyMonkey

‣ Built a lead nurturing and email marketing program that went on to create over $2M in pipeline revenue. 

‣ Created an in-market buyer G2 strategy that led to our solution being named a leader in its category and it had such a huge impact that it was highlighted in the company's 2021 Q2 Letter to Shareholders.

‣ Revamped and relaunched the newsletter which went on to increase email click rates by 155%.

Demand Generation Manager

Kinsta®

‣ Designed and built a lead nurturing system in HubSpot Marketing Hub and worked with the web development team on conversion rate optimization to increase the volume of inbound leads by 456% while creating a 1,170% increase in new customers per month.

‣ Led the strategy and development of product marketing content including a WordPress Site Speed Cheat Sheet and a WordPress SEO Checklist that went on to bring in over 3,486 new leads every month.

Lead Generation Specialist

GoCollect

‣ Increased Facebook advertising new user acquisition by 1,037% while managing $20K in monthly ad spend.

‣ Developed and executed a product marketing pricing strategy by adding an annual subscription option which went on to increase monthly revenue by 14%.

Compass /

‣ Managed regional brand campaigns, including a $130,000 marketing budget across a multi-channel campaign including print, OOH, and digital advertising that achieved a 5x ROI.

‣ Oversaw media planning and buying for over 50 real estate agents.

Marketing Advisor

Dixon Schwabl Advertising

‣ Planned and purchased strategic media placements for clients across various industries including telecommunications, senior care, government, financial services, and entertainment.

Junior Media Planner/Buyer

Terraboost Media

‣ Developed digital marketing strategies and managed marketing content, campaigns, and budgets across Facebook, Google, LinkedIn, and the company blog.

Marketing Coordinator

Senior Director of Lifecycle Marketing at JKBX (Jukebox)

I'm a marketing leader with 9 years of experience driving customer acquisition and retention with lifecycle marketing programs. One of my most recent successes comes from my time at Athletic Greens where I grew gross sales attributed to email and SMS by 108%. I also recently gained an executive certificate in Data Science at Cornell University as I continue to deepen my data expertise.

I currently advise companies on how to effectively engage and monetize their leads and customers with lifecycle marketing strategy, gain efficiency in their marketing tech stacks with marketing operations advising and implementation, and optimize their go-to-market messaging with product marketing consulting.

Grew gross sales attributed to email and SMS by 108% YoY

Increased our email click rate by 79% YoY

Lead and develop a team that consists of 3 direct reports

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