3MG.ca

With over 17 years experience working in the MarTech agency space for companies such as Oracle Eloqua & PathFactory, I have helped 100s of companies & professionals achieve their marketing goals through the use of marketing automation, CRM, campaign tools and process refinement. My goal is to be an extention of your team (even if its just for a little bit!) so that I can help however I can.

Founder & Co-President

Highway Education

Instructor

Chatter Research

Senior Director, Customer Success

Avanti Software Inc.

Director Of Client Implementation

PathFactory (we used to be LookBookHQ)

LookBookHQ is now PathFactory! PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.

Director Of Solution Architects

Couch & Associates, Inc.

Management Consultant

comScore, Inc.

• Responsible for leading a small team in the day to day execution of digital marketing campaigns through our Eloqua platform and providing analytics, insights and recommendations to our overall digital marketing performance
• Created and developed custom reports and dashboards within Eloqua Insight to share with regional marketing teams and executive team which provided insights into campaign performance based on business KPIs
• Established enhancement opportunities in regional lead scoring models to ensure sales team continued to receive high quality leads based on profile and digital behavior data
• Implemented new integration points with Salesforce.com to infuse opportunity data with campaign based information to better understand revenue influence and attribution on marketing tactics, including campaign touch to opportunity creation analysis and opportunity product association based on campaign responses
• Established MQL reporting for visibility into campaigns driving qualified leads and the costs associated with them to better understand what channels/tactics provide the best ROI for qualified lead generation
• Developed and implemented enhanced lead routing logic within Eloqua's program builder to associate sales leads with existing accounts for increased account based visibility

Director, Marketing Operations

Eloqua

As a player-coach for the Eloqua Expert East/Central team, I ensure that both myself and my team deliver the Eloqua Expert service to the highest quality. My team helps to dramatically increase your time to value with the Eloqua platform and makes you and your company more efficient marketers through advisory, education and implementation of processes and campaigns within Eloqua.

Managing Principal Consultant

Working within the Eloqua Expert group, I provide marketing methodologies and Eloqua product knowledge to a dedicated client portfolio.  Working along side marketers in various roles, I help to develop tactical marketing plans and initiatives, develop processes and procedures within their instance of Eloqua to support greater automation and efficiency, develop assets in support of marketing campaigns, enhance CRM integrations with the Eloqua platform and educate users around Eloqua products and functionality.

Principal Consultant

- Manage team of 2 consultants to ensure departmental goals are achieved (revenue growth, utilization and service/product development & execution)
- Work with strategic accounts on marketing initiatives utilizing various emerging technologies and mediums 
- Consistently beats goals in both revenue generation and utilization
- Provide strategic insight and marketing methodologies through the sales process

Senior Manager, Customer Dynamics

Eloqua Corporation

- create standardized, automated process to help with the day to day operations of the marketing team
- work with marketing management team on campaign ROI reporting
- management of our CRM integration with salesforce.com
- work with internal customers (sales, client services) on campaigns, reporting needs
- create, build and deploy marketing campaigns
- provide reporting metrics to various internal stakeholders on campaign performance, database health, etc
- use Eloqua to build out fundamental processes such as:

- The Contact Washing Machine
- Lead Routing Programs
- Lead Scoring Programs/Processes
- CRM Programs
- Automated Campaign Deployment Programs

Marketing Operations Manager

Helped to support various enterprise clients in their use of Eloqua.  Worked with customers to help implement complex marketing programs, troubleshoot any issues and make process enhancement recommendations.

Senior Product Specialist

Front line support for customers looking for assistance in their use of Eloqua and external integrated CRM systems.

Product Specialist

Shitposting on LinkedIn at 11pm on Sunday is my favourite thing.

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