Scale Advertising, Inc.

Generating revenue on over $6.4 million in annual ad spend

Founder

Infinix Media

Senior SEM Manager

Exults

Managed accounts on Google AdWords, Bing Ads, Facebook Ads and LinkedIn Ads. Responsibilities included building new accounts from scratch to overtaking accounts with years of history to analyze, restructure and manage. A member of the agency's Premier Google Partner team. Managed high volume client ad spends of over 100k per month. Built ongoing relationships with new and current clients. Automated reports as well as held regularly scheduled meetings with clients on performance.

Bluewater Books & Charts

Develop promotional calendar, email marketing campaigns, product content, design website layouts, creative graphic design for marketing materials such as newsletters, social media content, blogs, in-store displays, boat shows, flyers, and promotional copy. Coordinate with outsourced marketing projects. Produce daily featured products, news articles, and multiple website updates. Draft marketing materials and present to the president for review and direction. Monitor Google Analytics for web traffic  sources, keywords, visitors, and page drop off. Implemented Google AdWords campaigns. Create ongoing reports of sales versus previous years by month, as well as visitors and order totals. 
Accomplishments
•	Surpassed 100% increase in web sales compared to 2012 and 2011
•	Marketing to email database of 25k contacts while complying with email spam services policies

Marketing Associate

ESPN West Palm

Assisted with a variety of tasks in programming, audio, engineering, sales, marketing, and promotions. Created on air promotional spots, running the sound board during Marlins games and live shows, setting up remote broadcasts each week for FAU coaches show, Website management of graphics, audio, and events. Updated social media outlets for events and games. Managed CRM and database information.

Accomplishments
•	Selected as the solo intern to attend and report at Miami Heat Media Day
•	Produced the FAU Sports Page Show with Ken LaVicka and Head Football Coach

Intern

Flanigan's Seafood Bar and Grill

Efficiently and effectively multi-tasked by maintaining tables, bar, dishes, trash, bottles, ice and overall upkeep to ensure the restaurant ran smoothly. Demonstrated teamwork skills as the mediator between chefs and servers by preparing food in a fast-paced environment. Welcomed guests and managed waiting list.

Barback

The Battle of Florida

Interned with televised collegiate all-star football game with NFL draft eligible players. Assisted the personnel director in recruiting players, personally made contacts with players, agents, and NFL scouts. Controlled and ran social media outlets. Transported players from airport to hotel check in. Promoted game awareness, planned events, prepared VIP parking packages, and worked game day operations.

Accomplishments
•	Researched and created copy for announcers Kenny Albert and Gino Torretta for live national TV broadcast.
•	Appointed to Personnel Assistant after creating social media connections with recruits, scouts, and media interests.

Senior PPC account manager offering strong digital marketing experience and successful bottom line results. Google Ads Partner | Microsoft Ads Partner.

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