Mike Rossi's Linkedin Analytics

As the Co-Founder and CEO of Smile.io, I've spent nearly a decade helping 100K+ eCommerce brands turn everyday shoppers into forever fans through customized loyalty programs—without the overhead and complexity of legacy systems. Smile makes loyalty programs ridiculously easy to build and keeps customers coming back. My background is in physics and software engineering, so I’ve always been passionate about solving complex problems with creative solutions When I first entered the world of eCommerce, I started an agency. My advice to any founder now? If you want to learn fast, do consulting or start an agency. This helps you learn about real-world problems that your customers might face, but that they also want to pay you to solve. Helping merchants 1:1 set the tone for Smile today. And since launching, over 100K+ brands have trusted our platform to run loyalty programs that turn first-time shoppers into forever customers. I share insights on: ➝ Building customer loyalty  ➝ Discounting strategy within retail & CPG ➝ Growth strategies that focus on sustainable retention ➝ Key lessons from scaling Smile.io into a trusted platform for millions of users ➝ My journey as a founder and the challenges of scaling a startup If these topics sound interesting to you, let’s connect!