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I’ll keep this short: I help dealerships sell more cars, retain more customers, and win more business online. For over two decades, I’ve led high‑performing sales teams and developed digital strategies that deliver measurable results. As General Sales Manager for Coachella Valley VW and owner of Mike theCarGuy Digital Marketing, I’ve seen firsthand how combining strong in‑store processes with powerful online engagement drives both traffic and closing ratios. What sets me apart? • Proven retail performance: Consistently increased volume, profitability, and CSI scores at multiple rooftops. • Digital marketing expertise: Built dealer‑level social campaigns that reached tens of thousands and generated showroom traffic. • Leadership that sticks: I coach teams for accountability, confidence, and consistent follow‑up, the things that move the needle. • Community connection: A SoCal native deeply involved in the Inland Empire car scene, helping dealerships stand out locally. I know that with my experience, some may wonder if my expectations, personal brand, or digital focus might overshadow the store’s needs. Let me be clear: my goal is to amplify your dealership’s success not just add another name to my resume. I’ve led in high‑volume stores, adapted to different ownership styles, and proven that my personal following and marketing skills directly drive showroom traffic for the dealerships I serve. I’m as comfortable on the sales desk closing deals as I am crafting a social campaign that fills the lot. More than anything, I’m looking for the right long‑term fit where I can build, grow, and win with the team. I’m not just looking for the next job, I’m looking for the right dealership to partner with, where I can increase sales, improve process execution, and strengthen the brand in the community. If you’re open to a conversation, I’d love to share specific examples of how I’ve helped dealerships achieve double‑digit growth and how I can do the same for you.
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