Silversmith Capital Partners

Provide strategic advice on SaaS, sales, marketing, and company building to Silversmith investors and portfolio company management teams.

Senior Advisor

Validity Inc.

Independent member of the board of directors for a sales and marketing SaaS company.

Board Member

Capital One

Commercialization of B2B Payments products at Capital One. Part of the Lola.com team which joined Capital One in October 2021 through an acquisition.

VP, Go to Market, B2B Payments

Lola Travel and Expense

Lola.com was a SaaS fintech startup which built a spend management and corporate travel management product. As CEO joining a couple years after the founding of the company, I rebuilt the sales and marketing process and teams and grew revenue from $0 to $2m run rate before the pandemic. During the pandemic which demolished the business travel industry, we pivoted to add a spend management product which issued corporate cards and tracked all budgets and expenses across a company. We grew that business to 100 customers and then were acquired by Capital One in October 2021. Funded by General Catalyst, Accel, and CRV.

Privy

Independent member of the board of directors. Ecommerce SMB SaaS company acquired by Attentive in 2021. Advisor to the CEO and founder since 2014.

Repsly

Independent member of the board of directors for a mobile-centric SaaS company with a field activity management app.

Cybereason

Lead marketing and sales development at global cybersecurity SaaS company:
* Increased web traffic by 580%, grew lead generation by 420%, created 650% more pipeline, and helped grow revenue by 500%
* Launched company into EMEA region, including building marketing team there
* Grew marketing team from 7 to 25 people
* Managed Business Development (BDR/SDR) team and Inside Sales team

Attend, Inc.

Independent member of the board of directors for a marketing SaaS company with a revenue event marketing app. Company acquired by EventFarm in fall 2016.

HubSpot

I joined HubSpot in 2007 as part of the founding team (5 people) and built it to one of the top SaaS companies in the world with over 15,000 customers in 75+ countries. Grew revenue from $0 to over $175m and through a successful IPO leading to a $2 billion valuation.

I built and managed a global marketing team of 100 people who created a new marketing playbook (inbound marketing). This allowed us to support over 200 sales reps by generating over 50,000 leads per month. We also built a top SaaS brand, created the largest social media presence for any B2B software company, won many awards for our marketing, generated a million views for our YouTube videos, built one of the top 10 business blogs, and grew a large community that loves HubSpot. I also created the INBOUND conference and grew it from 0 to 10,000 attendees (today it is over 20,000).

Promoted from VP Marketing to Chief Marketing Officer in May 2011.

SolidWorks

* Supported 300+ value-added resellers and thousands of salespeople in 75 countries, for $250 million global, industry-leading CAD application software company
* Manage budget of $10 million, team of 15 employees, and indirectly manage 14 international marketing managers, responsible for lead generation, advertising, Internet marketing, collateral, PR, tradeshows, and localization
* Refocus and re-energize team by creating a culture of innovation and empowerment, introducing new Internet and other marketing principles and enabling employees to make decisions
* Work directly with CEO and COO to lead strategy and implementation of company branding and positioning throughout worldwide marketing, including qualitative and quantitative market research and strategic insight
* Improve lead generation by increasing leads over 100% and lowering cost per lead by 25%, while also implementing better measurement standards for lead quality
* Grow user conference by increasing attendance 70% to become the largest event of its kind (3200+ attendees) while maintaining budget controls and improving event quality
* Rationalize localization program by prioritizing spend by sales and strategic potential by language

Director, Marketing Operations

* Managed business requirements for worldwide marketing implementation of Siebel CRM system including defining needed functionality, training of global marketing employees, and promoting system adoption
* Decreased by 90% the time required to produce campaigns - from a month to a couple days

Marketing Manager

Board Member and Executive Coach. Former CEO and CMO at multiple startups with expertise in marketing, sales, business development, and growth strategy for SaaS, B2B enterprise and SMB companies. Investor and advisor to 50+ startups including exits at HubSpot (IPO), Drift ($1B sale), Digital Ocean (IPO), Privy ($120m sale), Desktop Metal (IPO).

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