Mike Whitmire's Linkedin Analytics

STRATEGIC MARKETING EXECUTIVE: I’m a Marketing Executive who connects the customer journey with improving customer experiences while growing qualified leads using a measured approach with digital marketing campaigns. DIGITAL CAMPAIGN DEVELOPMENT: My passion is in creating unique customer experiences using the latest in digital marketing campaigns that tells a compelling story. My story, like my passion, started on a cattle ranch in Montana where I learned the true meaning of hard work. This drives my style as a leader in marketing, demonstrating by example alongside my team of global marketers using best practices in marketing to generate interest around our products and services. One co-worker explained, “Mike is always the first to get in the trenches with the shovel and the last to leave.” GLOBAL MANAGEMENT: I lead using a proven style of running my programs against a "plan-on-a-page" approach, not in a closed-door office, but in the desks next to my team. With over twenty years of management, I strive to be kind, fair, and a data-driven executive that delivers marketing qualified leads to create better business outcomes using a measured, tested approach to marketing automation. MARKETING AUTOMATION AND DATA ANALYTICS: Trained in HubSpot, Marketo, Eloqua, and other automation tools, I create a connected story delivering qualified leads to the business. With hands-on training and experience in agency, technology, software, and medical experiences - I have a well-blended data analytical approach that aligns and delivers against the goals and initiatives of the business. ACCOMPLISHMENTS: + Managed $3.5 million budget and a team of 16 marketers and analysts for omnichannel marketing, social media campaigns, and voice of customer/voice of employee programs + Improved SEO and increased sales by 19% following rebranding effort + Increased ROI by 38% and Net Promoter Score (NPS) by 4 points + Increased sales by 48%, reaching $50 million, with a revamped customer journey + Reduced unproductive overhead by cutting marketing operating costs at Bask by 25% + Improved lead quantity by 200% for a compliance firm + Drove thousands of leads over 10 Marketo instances including two integrations with Microsoft Dynamics + Proficient with tools such as Adobe CS, Marketo, Unbounce, Google Adwords, Google Analytics, HubSpot, Squarespace, Uberflip, Hotjar, Jira, Dreamweaver, Excel, PowerPoint, programming languages such as HTML, Python, Pearl, etc. + And most recently, globally manage a diverse marketing team in APAC, EMEA, and the US