Circuitry.ai

Demand Generation Manager

Pitchly

As the Demand Generation Manager at Pitchly, I played a pivotal role in driving strategic marketing initiatives to generate demand for Pitchly and optimize leads for our innovative SaaS solutions. Over the course of my tenure, I led comprehensive demand generation campaigns that contributed to Pitchly's pipeline.

Multi-Channel Campaign Management:
-Spearheaded end-to-end demand generation strategies, overseeing the execution of integrated marketing campaigns across paid social (LinkedIn), content syndication, email, and events.
-Successfully increased lead and MQL volume quarter over quarter

Marketing Automation and Lead Nurturing:
-Implemented and optimized marketing automation workflows using HubSpot, resulting in quarterly improvements in lead-to-MQL conversion rates.
-Developed and executed lead nurturing programs that effectively engaged prospects throughout the buyer's journey.

Data-Driven Decision-Making:
-Utilized analytics tools to monitor and analyze campaign performance, extracting actionable insights that informed future marketing initiatives.
-Used ZoomInfo's intent data to develop and execute demand generation and nurture campaigns and nurtures based on our ICP's intent signals. Resulted in re-engaging with several prospects we had lost contact with.

Collaboration with Sales:
-Fostered strong collaboration with the sales team, ensuring alignment on goals and priorities.

Comet

-Managed and executed lead generation campaigns using content syndication
-Managed TechTarget platform (Priority Engine)
-Responsible for the development and execution of ABM campaigns using the Terminus platform

Health Carousel (through Vaco)

Growth Marketing Manager

PureLinq

Manager, Digital Marketing

RingLogix - White Label VoIP for Resellers

I manage the digital marketing and advertising tactics and developed strong, productive relationships with content/video agency. I established a process that streamlined, optimized content review, and approval. I initiated and executed paid search campaigns, leading to 17 new customers. Besides minimizing Google Ads ad spend by 25%, I also helped increase clicks and conversions. I  implemented LinkedIn Sponsored Content/Conversation Ads and provided analysis on insights on performance. I  developed and executed a robust SEO strategy. I am responsible for the long-lasting relationship with industry 3rd party advertisers – designed campaigns (display/email/blog) and an expert in Wordstream, SEMRush for the website, and PPC optimization. I monitor day-to-day website management with objectives of conversion rate optimization and search engine performance (organic/PPC).

OnShift

I was brought on board to administer inbound marketing processes, including Google PPC/retargeting, LinkedIn, and ABM campaigns. 

I introduced the blog posting process to ensure posts were SEO optimized and established image sizing process to build up standards for the image posted on blogs/websites that improved site speed. 

Apart from designing on-page content lead flows, I helped accomplished an increase in organic traffic between 2018 and 2019 by creating pillar pages for targeted keywords. 

I executed and provided analysis on ABM campaigns for target accounts, resulting in a 22% conversion rate/20 leads per week. 

I executed and provided analysis on Google PPC Search/Display campaigns that averaged a 5% CTR, generating 15 contacts per month. Additionally, I managed a digital marketing budget of $5,000 per month.

Inbound Marketing Manager

G12 Communications

I was accountable for content development, social media marketing, and website optimization, increasing G12's digital footprint and brand awareness. I designed a digital marketing strategy targeting various industries in a B2B setting, including PPC campaigns, LinkedIn Sponsored Content, blog development, and email campaigns. In addition to implementing AdWords campaigns while managing a $1k/month budget, I established the SEO process to improve G12’s rankings in search. Besides being instrumental in increasing organic web traffic by 30%/social media traffic by 70%, I created and implemented LinkedIn Sponsored Content achieving 1% CTR and generated four leads with three campaigns.

Digital Marketing Consultant

TPC Wire & Cable Corp.

I was responsible for creating copy and content for the TPC, including blogs, email campaigns, social media, paid social campaigns, and account-based marketing campaigns using Terminus software. I established the content process with product and engineering to streamline the messaging process. Apart from accomplishing an increase in open-rates from 15% to 25% and click-through rates from 10% to 20%, I also developed LinkedIn Sponsored Content to achieve 2% CTR and generated ten leads. I managed a LinkedIn Sponsored Content budget of $10K/quarter. I was instrumental in developing Email marketing content increasing leads by 30% and responsible for 35% of sales. Additionally, I optimized the website for search using best practices.

Digital Content Developer

Onvoy, LLC

I was accountable for the development and execution of digital marketing strategy. Besides, orchestrating content development for the Onvoy blog, social media, email marketing, and PPC campaigns. I administered the budget for digital advertising and technology; additionally, responsible for leading the overseas development team. I spearheaded campaign targeting SMS developers, including SMS-focused blog posts and SMS Developer's Guide to VOIP Terminology resulting in a total of $30,000. Apart from championing the Integration of Onvoy/Broadvox websites by finishing the project a month ahead of schedule and 20% under budget, I was integral in increasing overall conversion rates from 15% to 23% in 2016 by developing compelling content. I designed and executed SEO/Paid Search strategy and placed ten keywords in the top-5 results.
Additionally, I achieved an average open rate of 35%/CTR 25% by designing productive email marketing campaigns/newsletters. I managed to nurture campaigns using content and workflow, resulting in 10 closed clients between 2015 and 2016. I also was responsible for the budget of digital advertising/placement/technology/overseas development teams.

Digital Marketing Manager

"Content might be the fire, but demand creation is the fuel. Without the fuel, your content is just kindling."

I am a Demand Generation and Digital Marketing professional. With over 15 years of experience in B2B marketing, I have a proven track record of creating and executing effective demand generation strategies across multiple channels, including paid social, content syndication, email, and events.

As a results-driven and collaborative professional, I leverage my Google certifications and HubSpot expertise to optimize marketing automation workflows, lead nurturing, and conversion. My mission is to generate high-quality leads and influence pipeline.

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