Mikhaela Jacob's Linkedin Analytics

Storytelling is the name of my game. As a third culture kid living in the Middle East, I developed an eye and appreciation for multicultural marketing at a very young age. I am captivated by marketing campaigns but often question why campaigns don’t feature people who look like me or products that address the needs of minorities. This in turn has fueled my desire to influence product innovation and curate inclusive stories which have the power to amplify voices, educate and provide perspective. In my career, as a Technology Consultant and a Product Marketing Manager, I married my knack for strategy and passion for brand by activating go-to-market strategies which yielded up to + 250% in ROI and +15% in brand perception. Specialties: 360 marketing, brand strategy, brand management, digital marketing, influencer marketing, media planning, budget management, project management, consumer insights, business analytics, cross-functional team leadership