Choicely

Leading marketing activities for Choicely.

Choicely is a no-code app development platform for sports, entertainment and media. We help businesses to better engage and monetize their customer bases through advanced digital tools.

Growth Marketing Manager

The Infancy (band)

Songwriter, producer and guitarist for the band.

Amateur Songwriter & Producer

Advance B2B | Growth Marketing Agency

Managing customer collaboration, along with practical work such as paid advertising and marketing automation development.

I also did a brief stint as a Growth Marketing Competence Lead (05-10/’21), that I decided to let go of.

Growth Marketing Strategist

The F Company

Managing client projects and our marketing communications. My work included paid advertising, marketing automation, digital marketing strategy, content strategy.

Neste

The role included responsibility for B2B Marketing in the Finnish market, and the rollout of Marketing Automation.

B2B Marketing Manager

Hands-on digital marketing, mostly for client projects: Paid advertising, Content marketing, Digital Marketing Strategy, Marketing automation...

Growth Marketing Expert

Home

Stay-at-home dad

Provad Oy

Became a manager in a 2-person marketing team.

🔸During this time Provad had become one of the best-known companies in its field, through our consistent and targeted sales and marketing efforts - we also multiplied our website visits per month by 6X
🔸Improving the content marketing and lead generation process I had established, developed lead nurturing flows
🔸Taking part in many developments projects: sales and marketing processes, branding, productization, recruit marketing. We did these together with sales, management and my marketing teammate Elina.

During my time at Provad we grew the company rapidly: from 2.2M€ in revenue and 12 employees (in 2014) to 3,5M€ and 29 employees (in 2017).

Provad was acquired by Visma in early 2019 and became Visma AI Works. Late 2022 the company was acquired again and became twoday AI Works.

Marketing Manager

In charge of Provad's with a strong focus on digital.

🔸Converting the first enterprise customers through inbound leads together with the sales team
🔸Kicking off a consistent content marketing process, growing Provad’s brand awareness and leads through organic social and search traffic
🔸Implementing a new website and Hubspot together with agency partners

Sales and Marketing Coordinator

M-Brain Finland

I worked in media monitoring and assisted in marketing and communications projects.

🔸Marketing content production: blogs, social media
🔸Analyzing and suggesting improvements for the website, social media and measuring efforts (Thesis: Measuring Twitter marketing)
🔸Exceeding target rate of 10 written summaries of articles per hour (media monitoring production for large organizations)

Content Specialist

Liiga on aina liigaa blog

"Can you really do sports betting without just losing all your money?" I had been fascinated by this question for a long while. So I ended up trying it out, by starting to bet on the Finnish ice hockey league SM-Liiga. I searched around the web for professional sports betting methods, analyzed the teams before the start of the season, did some serious Excel work and followed the league closely throughout the season.

To keep myself accountable, and to document and share the learnings, I wrote blogs on my journey, published all my bets before I made them, and share them on Twitter.

I wasn't after followers or readers that much, but I ended up getting 5000 visitors already during the first 3 months of the blog, and 600'ish highly relevant Twitter followers. My blog was followed and recommended by professional sports bettors, and I also had discussions of becoming a professional sports betting analyst/tipster for a major Finnish sports web media.

Oh, and I ended up making a return to player (RTP) of 101%, which means I made a 1% profit on my bets - didn't lose any money over this endeavour - mission accomplished.

Amateur Sports Bettor & Blogger

Growth Marketing at Choicely

Hello, I'm Mikko Latva-Koivisto, Growth Marketing Manager for Choicely.

We build high quality mobile apps using our No Code App Builder for customers in 40+ countries. Our core target audiences include Media, Sports and Entertainment businesses where digital teams want to engage and monetize their audiences with interactive tools and content.

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I help tech companies & digital businesses grow with digital marketing, and using a test-measure-learn iteration process.

On a personal level, I value honesty, empathy and creating a trusting environment. Learning and winning as a team motivate me the most.

I have expertise of a wide range of digital marketing tactics. My strongest suits are growth marketing strategy, paid acquisition in social media, direct response copywriting and marketing automation. I also have a good understanding of content strategy, SEO, and sales and marketing alignment.

I'm interested in digital businesses, tech companies and consultancies that enrich their customers' lives. So far, I have worked with B2B tech companies and SaaS companies the most:

🔸Helping Provad collect and convert enterprise customers from inbound leads. We built the brand into a household name in the field and grew the business from 2.2M€ to 3.5M€ in 3 years.

🔸Helping Praecom get leads, meetings and customers, with The F Company & Praecom team

🔸Helping several B2B companies kick off their growth marketing, helped B2B tech and SaaS companies enter new markets (UK, US), improved their onboarding and self-service, and found effective digital advertising channels, messaging and targeting through an experiment-driven approach, during my time at The F Company & Advance B2B marketing agencies

🔸 Establishing systematic & data-driven B2B marketing processes at Choicely: managing our website re-do project, creating content across channels, executing paid social & collaborating on paid search with our partner, executing joint campaigns & efforts with sales

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You can reach me at mikkolk@gmail.com

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