Milda Bayer's Linkedin Analytics

As a Senior Marketing Leader, I thrive at the intersection of strategy, execution, innovation and impact. With 10+ years of experience spanning from B2B SaaS, fintech and HRtech platforms, and marketplaces, I build and lead marketing functions that drive demand, grow revenue, build brand authority and communications, act as a change agent and represent the customer needs across the organization. Currently, as a Director of Marketing & Brand at Lepaya, I lead a team that owns and shapes product positioning, pricing and packaging, GTM strategy, and growth initiatives to significantly contribute to seven digit revenue targets. My expertise lies in orchestrating multi-channel demand generation, scaling product marketing, and aligning sales, marketing, and product teams for measurable commercial success. Beyond execution, I bring a sharp editorial mindset and a data-driven approach to marketing leadership. Empowering the team and leading by example to drive high-profile content and brand initiatives, designing performance-driven campaigns (incl. AI application), and leading executive engagement strategies, from flagship events to C-level roundtables for enterprise clients like BCG, Maersk, ING, Pwc, and other professional services, finance, largest pharma, retail and manufacturing companies. My background includes launching new product lines, optimizing ICP targeting, and overseeing marketing and new business analytics to drive sustainable, high-ROI growth. I’m passionate about building high-performing teams, coaching emerging leaders, and fostering cultures of ownership and innovation. When I’m not shaping GTM strategies, you’ll find me mentoring other marketing and sales leaders or hiking.