VNurt Technology

Consultant

Cogniticx

Leading all initiatives that help generate progressive revenue opportunities for Service Partners. Thus creating Value & supporting partners to scale up and expand their business horizons.

Vice President, Partner Ecosystem

Dassault Systèmes

•	•	Managed partners aligned to the Value Sales Business unit pan India 
•	Co- Marketing Initiatives: DS Brand equity and products portfolio leveraged to revive business from the inactive partners besides expanding business bandwidth among the existing ones. Workshop orientation for DS partners with MSB for better alignment 
•	Managing customer engagement activities such as E mailers, Webinars and promotional offer campaigns with VAR’s.
•	Weekly review of partners and associated agencies to monitor the progress

Marketing Specialist

Rolta India Limited

Roles & Responsibilities.
•	Have laid down SOPs for conducting marketing campaigns to ensure all the touch points with customers are well taken care 
•	Marketing: Handled integrated marketing communication activities for brand awareness among target group. Identified and applied new media modes to make an impact
•	Brand Reinforcement: Thrust on brand building & gaining market share by adopting new media modes. Initiatives taken for print media, digital marketing, market intelligence, referential marketing, Offsets, Defence procurement, business development.  Networking & alignment with industry bodies and media agencies.
•	Campaign Management: Emailer campaigns exercised for the target group to create awareness and propel business leads
•	Events: Budgeting and managing participation in Industry events/seminars/expositions for companies including DEFEXPO 2012 & 2014. Ensured the feedback from customers from campaigns are converted into sales by coordinating with cross functional teams  
•	Identified gaps and taken initiatives to drive automation and foray into other mediums of communication for marketing 
•	Social Media – Initiated and started creating the presence of Company on Social Media Platforms. 

Key Learnings and Achievements
•	Appreciated for achieving more than planned ROI for campaigns by driving sales from existing and new customers 
•	High ratio of business development objectives and target group satisfaction accomplished for the campaigns conducted

Management Associate

IRIS Computers

Roles & Responsibilities
•	Nurtured business growth aligning with OEM’s such as IBM, HP to enhance revenue 
•	Managed Imports of the organization working in alignment with OEM’s 
•	Overlooked Logistics, Payments, Compliance for OEMs and acted as a single point of contact
Key Learnings and Achievements
•	Significantly contributed in growing business through top OEMs for the organisation

Product Manager

HP India Sales Private Limited

Roles & Responsibilities
•	Led marketing communications for resellers and customers by formulation & executing strategic initiatives.
•	Managed VAR’s of HP in the channel marketing role to drive the revenue and promote HP products
•	Led the inside sales rep’s activities of the small and medium business team  by working extensively collaborating with cross functional teams such as sales team, target group and the business partners. 
•	Developed a team of 8-10 ISRs by imparting knowledge and working together for their development. Striving to contribute imbibing a remarkable ability to multi-task, under pressure.
•	Worked with business development, inside sales, marketing team and resellers to make SOPs and drive ROI Campaigns.   

Key Learning and Achievements
•	Excelled in managing cross functional units to ensure optimization of marketing and business development activities.

Marketing Communications 

Enriching experience in diverse industries. Key areas of Excellence :: Channel Marketing, Partner Growth : Branding, Strategic Planning : Process Improvement : Cross Functional Collaboration : Market Research, Analysis : Communications Training : Program, campaign management

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