Tempur Sealy International

Business Activation Manager- North Atlantic Region

US Foods

Territory Manager

Anheuser-Busch InBev

Promoted and relocated to increase profitable sales and market share by successfully strengthening wholesaler performance.  

•	Managed key pricing, sales, marketing and operational actions in Western Tennessee working closely with four independently-owned wholesalers and over 2,000 retail accounts, selling 7.9 million cases annually.
•	Provided direction and leadership to wholesalers to maximize brand awareness, distribution, sales and market share growth through national and regional priority calendars, and development of annual business plan.
•	Built relationships with key on and off-premise retail accounts to maximize sales and volume potential.
•	Performed regular market visits to coach and motivate wholesaler sales teams, implement pricing plans, ensure superior execution at retail, assess competitive activity, identify opportunities in the marketplace, and forecast product demand.
•	 Developed custom programming, and monitor the performance of new brands and package initiatives.
•	Conducted annual wholesaler assessments to ensure compliance with Wholesaler Equity Agreement expectations.

Senior District Manager

Promoted to manage a sales route consisting of 53 off-premise chain store accounts in Manhattan. 

•	Executed sales and brand marketing plans / programs for the ABI brand portfolio to support national, regional and local priorities; provided retailer and wholesaler support to increase market share and profitability.
•	Called on 53 chain store accounts including BJ’s, Stop & Shop, Walgreens, Rite Aid, Costco, Key Food, CVS and more; consistently met and exceeded monthly target of over 12,000 case equivalents; coordinated merchandising and delivery logistics.
•	Communicated effectively with retailers to provide new product/package placement.
•	Processed orders to ensure optimal shelf space and secure current ad items/secondary displays.

Sales Representative, Off-Premise Chains Account

Promoted to further develop the Belgian brands through interaction with retailers and events in Manhattan.

•	Cultivated and strengthened relationships with 200 on-premise retail accounts to gain new package distribution and disseminate glassware for Stella Artois with a focus on the chalice and 9-step pouring ritual, as well as Hoegaarden and Leffe brands.
•	Trained retailers in the pouring ritual, and reinforced brand image and awareness by working as a Secret Shopper.
•	Served as the brand ambassador at high-end Epicurean events (i.e. James Beard Awards, Taste of the Nation).

Marketing Brand Ambassador: Stella Artois Center of Excellence

Selected to build relationships and maximize sales opportunities with hotel accounts in Manhattan and surrounding airports. 

•	Prospected for new business by identifying and selling-in the ABI brand portfolio to key hotel accounts.
•	Provided excellent account service by cultivating retailer relationships, understanding customer needs, offering effective solutions, and maximizing retailer performance with a fully-developed sales and marketing program.
•	Managed specific account-level objectives, and drove sales growth through incremental brand and package placements.

Sales Representative, Key Accounts

Anheuser-Busch

Recruited to partner with wholesalers to maximize retail sales potential at key accounts in Long Island / Suffolk County.

•	Developed and implemented effective sales, marketing, and pricing strategies with local wholesaler team to gain incremental placements, increase distribution, drive volume, and grow market share at top 50 on-premise and 6 off-premise accounts.
•	Led and facilitated wholesaler sales representatives to sell-in new and existing brands, maintained call frequency, localized brand priorities and objectives, and executed sales promotion and sampling events tied to brand image.

Retail Account Manager

New York Jets LLC

Promoted to manage relationships and drive interaction with fans, media, networks, sponsors, service providers, and celebrities for a professional football team competing in the American Football Conference (AFC) of the National Football League (NFL).

•	Led and directed a team of three full-time Operations Assistants and 11 Interns to perform in a professional and effective manner, positively represent the team to all constituents, and achieve all goals and objectives 
•	Managed day-to-day operations at the training complex including OTA’s, Rookie Mini Camp, and Training Camp.
•	Consistently demonstrated the ability to quickly adapt to changing information, with flexibility to adapt to new geographic surroundings, schemes, and personnel in the fast-paced, heavily scrutinized world of professional sports.
•	Issued RFP’s, solicited, and negotiated contracts, and orchestrated road-game logistics for team transportation and lodging.

Operations Manager

New York Jets

Promoted into a full-time, year-round position to assist V.P. on day-to-day business, and manage special projects.

•	Handled a wide range of responsibilities including facilities maintenance, player and sports agent transportation, contact with local service providers, and assisted Ticket Department with banking transactions (season ticket subscriptions).

Assistant to Vice President of Operations, Team Services

Gained valuable sports marketing experience by assisting in the planning and activation of marketing and promotional activities. (in-season only)

•	Set up and implemented game day events and production working closely with the marketing and sales departments.
•	Executed pre-game, half-time, and post-game activities including promotional giveaways and on-field promotions.
•	Assisted with distribution of field, passes, coordinating performances, and implementing community relations initiatives.

Game Day Assistant, Marketing Department

Modell's Sporting Goods

Sales Associate

Secured a summer internship while in college to gain experience through assisting in marketing and promotions initiatives.

•	Sold team merchandise during training camp practices and assisted with distributing season ticket packages to customers.

Intern, Assistant to Marketing Manager

EXPERIENCED SALES & MARKETING PROFESSIONAL IN BEVERAGE AND SPORTS INDUSTRIES
A Record of Success Leading High Priority Initiatives to Drive Awareness, Sales, Distribution, and Market Share Growth

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