NewFysic

CEO 

• Developing a long term company marketing strategy with a strong emphasis on digital growth, marketing penetration and cost-effective customers acquisition
• Developing strategic execution themes and know “where to play” and “how to win”
• Stakeholder Management
• Performance marketing, content strategy, and analytics 
• Lead and manage digital and marketing strategy development and day to day operational execution
• Developing and maintain the best both online and offline experience to our (potential) clients to maximize conversion and customer satisfaction
• Managing all advertising channels,  including informing budget, setting priorities, managing execution and performance
• Lead and grow (online) marketing team, customer care team and online (coaching) team 
• Hiring and retaining top talents in the online team across all functions, from Content creation to Customer Care to Online Coaches

• Managing several projects:
- Rebrand Project 2019 
- Customer Journey (on going project)
- New Data Warehouse (current project 2021)
- NewFysic Academy (current project 2021)

Head of Marketing, Digital en Data

Home

Being a loving and dedicated mother to my 2 little children☺️

Ouderschapsverlof

Sanoma

•	Implements, maintains and monitors all different channels like SEO, SEA, affiliate networks, social media, comparison sites, banners, e-mail campaigns, product feeds, partnerships, etc. in order to generate relevant traffic to Libelle.nl
•	Responsible for the digital transformation of the brand Libelle and several redesigns 
•	New concept development 
•	Full P&L responsible
•	Content marketing management
•	Developing communication strategy and tactical translation for all digital activities from Libelle
•	Manage the daily operations and future growth of the website

Digital Marketing Manager (Libelle)

Prenatal Moeder en Kind B.V.

•	Managing the online team to ensure that the team as well as the individual performance is managed effectively, within the use of personal performance development plans.
•	Manage and optimize online marketing campaigns 
•	Implements, maintains and monitors all different channels 
•	Works closely with all the managers of the involved disciplines and the external (affiliate) partners; to ensure that the online marketing plans (and the execution) are effectively and fully integrated (multichannel), to maximise the total experience and delivery. 
•	Generates new online business opportunities in accordance with the Prénatal strategic goals and in conjunction with the New Business Manager by entering strategic/tactical and operational partnerships. 
•	Coordinating the redesign project 2012 together with the online Italian team and the development team of the suppliers.

Ecommerce Manager

Marqt

Category Manager Hardwaren

Hema

• Spearheaded new product development
• Defined new products/services
• Gathered market requirements
• Supported the introduction of HEMA Short Breaks, HEMA Online Education and HEMA Gift Card

PRODUCT MANAGER NEW SERVICES

LINQ

SALES EXECUTIVE

Love creating strong and positive brands with a customer centric and human mind. 

Specialiteiten:
- people management
- general management
- eCommerce 
- (online) marketing 
- brand development

Kern competenties:
Menselijk, creatief, ondernemend, commercieel, professioneel en verantwoordelijk

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