Hotel Marketing Space

Having experienced firsthand the trouble hotels have to get the marketing expertise they genuinely need when they need it, I founded a hire-as-you-go platform giving hotels access to a flexible team of world-class experts because every hotel deserves to run a profitable business successfully.

Founder & CEO

Beauty Boutiques

I run a collection of four online beauty stores I have founded with the goal of shaping the future of beauty retail.

Badrutt's Palace Hotel

I was the first (and only) person to take on such a role in the palace’s 126-year-long history. Heading up a team of three (PR & marketing assistant, PR manager, and myself), I looked after marketing, PR, and comms activities for all facilities, incl. Palace Wellness and three celebrity restaurants (among 10 dining outlets).

Director of Marketing & Communications

IHG Hotels & Resorts

[Crowne Plaza Dubai Sheikh Zayed Road]

I led a highly-engaged team of five (graphic designer, marketing executive, PR & communications executive, sales & marketing coordinator, plus myself) and drove F&B revenue through successful restaurant activations. I also developed strong operation management skills thanks to weekend duty manager shifts.

Asst. Director of Marketing (HOD)

[InterContinental Maldives Maamunagau Resort]

Recruited on a four-week contract, I supported the commercial team by redesigning the yearly marketing and PR plan, developing the festive season marketing plan, and assisting with the opening announcement and press trip.

Task Force Marketing Consultant

[InterContinental Fujairah Resort]

As a member of the pre-opening team, I successfully positioned both the first InterContinental resort and the first L’Occitane spa in the Middle East.

PR & Marketing Manager (HOD)

[Crowne Plaza & Holiday Inn Kuwait Al Thuraya City]

Heading up a team of four (senior graphic designer, assistant marketing manager, digital marketing executive, plus myself), I was responsible for the marketing, communications, and PR activities of the entire Al Thuraya City complex, comprised of a newly open Crowne Plaza, a rebranded Holiday Inn, nine dining outlets, Spa Aquatonic Kuwait, Edge 24 Hour Fitness, 11 meeting rooms, and six ballrooms.

Marketing, Communications & PR Manager (HOD)

Sheraton Hotels & Resorts

[Sheraton Dushanbe Hotel]

A one-year contract with many highlights, incl. managing the nighclub’s events and organizing the country’s first ever and hugely successful fashion week.

Marketing Manager (HOD)

SFI Swiss Finance Institute

I assisted finance academics at Switzerland’s six leading universities in communicating their research to the broader public.

While in science communications, I built a successful travel blog along with social channels considered among the most influential in Switzerland (Klout score: 79).

Science Editor

Science Communications Officer (remote)

Vienna University of Economics and Business Administration

Postdoctoral Researcher in Finance

University of Geneva

Zürcher Kantonalbank

Financial Engineer

A textbook enneagram 8w7, ESTP personality type, I make things happen. I am a creative entrepreneur operating in the beauty and hospitality spaces.

I’ve lived in 14 different places, am fluent in five languages, and believe open-mindedness and knowledge of diverse cultures are key in driving innovation. That’s what I bring to the table. 

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