Product Leader and Mentor • Director of Product at Dixa • Founder of product qties • Author at You Are The Product

I run product for Zendesk AI Agents — the company’s flagship AI automation platform serving thousands of global enterprises.

Since joining through the Ultimate.ai acquisition 18 months ago, I’ve scaled AI Agents from $10M to $100M+ ARR, 4x’d our customer base, and transformed the product into Zendesk’s core growth engine. AI Agents now powers autonomous customer service for Netflix, Vimeo, Levi’s, Just Eat Takeaway, Reddit, and thousands of others — automating up to 90% of support interactions across messaging, email, and soon voice.

I lead a global product organization of Group PMs, principal PMs, and product managers building the platform that makes this possible: agentic AI systems, multi-channel automation, zero-training deployment, and the commercial infrastructure to support enterprise scale.

My focus is turning AI into a durable business — integrating automation deeply into Zendesk’s platform, co-defining how we price and package automated resolutions, and establishing automated resolutions as both a product capability and a commercial metric that drives enterprise adoption.

Before Zendesk, I built AI and automation platforms at Ultimate.ai and Dixa through high-growth phases, M&A integrations, and platform consolidations. I build AI products that scale — technically, commercially, and organizationally.

After 26 mostly sleepless hours, 1 medical emergency landing in Iceland, 1 lost suitcase, and a lot of patience and in-flight entertainment (really thankful for noise cancellation headphones), made it to Vegas for the annual Zendesk Sales Kickoff. 🥳

This internal event sets the stage for the year ahead and gives Product, GTM, and Partners a chance to collaborate and co-design. Not a small feat with a global organization of thousands.

2026 is going to be an incredible year at Zendesk. And yes — we are hiring across the board! 🤩

Mirza Beširović

Product leader and mentor with 11 years of experience in hypergrowth tech, including 2 German unicorns and a Danish scaleup. Expert in B2B SaaS with a focus on automation and ML/AI. Previous experience in (B2)B2C and a range of industries (fintech, travel tech, streaming, social networks). Passionate about training the next generation of product leaders & diversity and inclusion. 🏳️‍🌈🏳️‍⚧️

Currently Director of Product Management at Dixa, a B2B SaaS customer service platform, where I focus on ML/AI-powered conversational automation and messaging products.

Founder of ✨ 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗾𝘁𝗶𝗲𝘀 ✨ , a community for LGBTQ+ folks in product.

🌐  About Me:
mirza.tech

✍️  Newsletter:
youaretheproduct.io

🏘️  Community:
productqties.com

🧑‍🎓  Mentoring:
adplist.org/mentors/mirza-besirovic

AI Product Leader @ Zendesk • Building AI agents for CX and business • Mentor • Public Speaker

Hey #product #leaders and #network, would you be willing to chat with me about how you’ve incorporated AI tooling into your PM team’s workflow? Super interested in positive outcomes with discovery tooling, incorporating coding tools like Claude Code or Codex into the PM day-to-day (both as copilots and pushing PRs), and especially if you’ve done this in cahoots with Eng and Design. But also want to learn about abject failures and do-not-do’s! In return, I’ll share the same.

taplio

Mirza Beširović's Linkedin Analytics