Gourmet Pakistan

•Conceptualizing brand identity and developing unique accompanying graphic style and tone for communication use.
•Planning, implementing and tracking sales and marketing strategies to promote brand products.
•Organizing and delivering training sessions for new product content and technological advancements.
•Preparing and administering an annual budget of 8 Million for Retail photography.
•Driving marketing efforts by orchestrating ATL and BTL advertising campaigns.
•Increasing product sales and brand exposure by developing new packaging, collateral and sales material.
•Generating sponsorships with related and partnering entities to enhance marketing objectives.
•Launched the first-ever Sales Internship Program that increased sales, customer satisfaction, quality and human resource issues in category A, B & C shops by 20%.

Assistant Brand Manager Marketing

Digitz Pvt Ltd

•Managed Engro Corporations' official social media accounts.
•Curated and segmented editorial content for Engro Corporation, Engro Foundation and IATC (Engro Foundation’s flagship initiative) to increase engagement and channel growth. 
•Managed a team of 4 people to generate original content and moderate online community members.
•Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
•Oversee preparation of marketing copy, images, videos, emails and other collateral.
•Developed creative presentations, trend reports, kitted assets, and product datasheets.
•Devised out of the box strategies and roadmaps to support product vision and value to the business.
•Effectively rolled out Engro’s largest Independence Day campaign #WatanKeNaam on the ground and their digital assets.

Social Media Manager

VolkActive

•	Fostered client relationships resulting in 3 new client accounts 
•	Networked among local business and community organizations to develop leads and generate business.
•	Prepared and delivered presentations to small and medium enterprises to highlight offerings and secure new business.

Marketing Intern

Fatima Fertilizer Company Limited

•Assisted in a corporate social responsibility program for underprivileged students led and supported by the Fatima group. 
•Planned, reviewed, and executed the campaign that revolved around handpicking content from the famous Turkish series Ertugrul and incorporating them into a campaign for students, which helped them learn important Islamic preachings and moral values.

Marketing Internship

Technoventure

•Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content related to numerous marketing and finance projects.
•Enhanced my skill set by learning about SEO optimized content writing and assisted small businesses in optimizing their website through SEO optimized content.

Home based Content writer 

LACAS School Network

•Assisted in developing social marketing campaigns for "New admissions 2018," which helped generate leads and create brand awareness for the school system.  
•Helped in hosting a PR event for the students, teachers, and upper management to celebrate successful lead conversions for the "new admissions" campaign. 
•Learned about Facebook algorithm and lead generation through Facebook. 
•Helped the production and the editing department curate a song "Aye Dharti" for youtube, which crossed over 1M views.

An explorer, extrovert, front runner, and an optimistic individual ready to fight the impossible. I started my career in all things Marketing, but with time, my interest in Supply Chain & Operations is growing! 

A Lahore School of Economics graduate with a bachelor's in Marketing and Media, currently pursuing MBA.

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Misha Irfan's Linkedin Analytics

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