Entrepreneur Georgia

Author

Forbes Georgia

Kernel

Growing with the company 🚀 Empowering growth of small businesses in emerging countries.

● The finalists of the 500 Startups acceleration program;
● Scaling internationally in 3 emerging markets;
● Building the utopian agile team culture.

Growth Lead - serving as a bridge between product and marketing teams.

● In charge of user acquisition: planning, optimizing, and scaling performance marketing;
● Working closely with UX/UI designer and product lead on product CRO;
● Head of the marketing team: overseeing all digital marketing activities;
● Execution of CRO experiments and run AB / MVT experiments;
● Design & execution of product marketing strategy.

Growth Lead & Co-founder

Everything before this was a preface 🚀 That's just what being an early-stage founder is:

Get every possible responsibility dumped on yourself → Learn and optimize as fast as you can → Then develop yourself some more.

Being a one-man marketing team for more than a year kind of forces your hand to become a full-stack marketer and I'm thankful for all of it.

CMO & Co-founder

metaport

This is when the Metaport was reborn into something bigger than just an online publication about Tbilisi, so despite starting my own startup, I tagged along for quite a while, providing strategic advice in terms of growth strategy.

Nowadays, Metaport is a complete city access solution using augmented reality that delivers a new level of connectivity making cities more navigable and have a deeper meaning whilst giving more immersive experiences Imagine walking around the city.

Of course, Tbilisi is the first city to cover.

Still in alpha, but it's getting there.

Strategic Advisor | Product & Marketing Strategy

My first management position 👌 Managing a team of five amazing content creators.

● Managed and oversaw content production for the company's website and social media channels;
● Review and edit content creators' articles, copies, visual communication, etc;
● Maintained a content marketing calendar;
● Developed a web content strategy.

➖➖➖

Metaport, back then was just an online publication known as IamTbilisi. It was all about exploring and producing high-quality written and visual content about Tbilisi (culture, architecture, history, etc). It has one of the largest followings on social media throughout the whole country.

Content Marketing Manager

I love my city 🙏 So I loved producing content about it too. 

● I created short-form content for social media and long-form articles and implemented content strategies throughout the distribution channels.
● Provided media coverage for local events and conducted and wrote individual journalistic interviews.

➖➖➖

Metaport, back then was just an online publication known as IamTbilisi. It was all about exploring and producing high-quality written and visual content about Tbilisi (culture, architecture, history, etc). It has one of the largest followings on social media throughout the whole country.

Content Marketer & Writer

POWERSHARE

My first time actually working on the top-level strategy of the company. As a founding member, I was involved in strategic planning sessions and worked closely with the product and business teams to devise both, a top-notch product and a viable business model.

Together we:

● Built the MVP;
● Onboarded first hundred users and strategic partners;
● Refined the business model and GTM strategy.

Business Development Associate

My first actual startup experience 🚀 Part of the founding team. The same team I worked with at my first ever job.

● Implementing a relevant content strategy and editorial plan to increase the brand’s visibility;
● Working with WordPress & Wix CMS for content management;
● Wrote and edited regular short blog pieces and long-form educational content on blockchain, cryptocurrencies, gamification, crowdfunding, etc for online publication.

Jr. Content Marketer

Fortis • ფორტის

Took over the SM Strategist role 👌 I consider this my first "actual" marketing position.

I devised and executed audience-building campaigns across the social media channels of the company.

Jr. Social Media Strategist

Developing and polishing my skills as a Content Writer and dabbling in SMM and SEO.

● I wrote and edited regular pieces on architecture and interior design for online publication;
● And, content management and SEO optimization on WordPress.

Content Writer

CryptoZ

Stepped up my game to Content Writing. This is where I first started acquainting myself with the whole digital marketing wizardry.

● I wrote pieces and news stories for an online publication on cryptocurrencies and blockchain technologies;
● Also, started dabbling in SEO and Website Building on the way.

The damn cat in the office - yes, still annoying.

My first ever job and quasi-startup experience 👋 Working with a freakishly annoying office cat.

It was my first year of university - received an email, sent an application, went to an interview which was basically conducted in a tiny multi-functional basement (that's where the team worked). 

We clicked and I started working with the team that quickly became a group of friends.

Content Translator

🌱 A π-Shaped Growth Marketer specializing in performance and product marketing. 

● System-oriented thinking over goal-oriented thinking;
● Growth loops over top-down growth;
● Experimental mindset over prescriptive mindset.

🚀 Co-founded Kernel in 2019. Starting in Georgia we've grown to over 70,000 users in over 60 countries. We're killing it in Georgia and the Philippines, and India is showing some serious growth. We empower the growth of small businesses in the Global South by building intuitive financial management tools for business owners with little financial and tech literacy.

And I write a lot. Most notably for Forbes and Entrepreneur magazines here in Georgia.

🟣 Three Facts About Me:

🎤 George Carlin is my spirit animal;
🐍 I handle snakes as a hobby and own one myself;
⚔ I'm a self-proclaimed loremaster of the World of Warcraft universe.

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