Techstars

Venture Partner

All-Star Mentor, Techstars

Investor

EIR, Techstars Anywhere

Whyzze

We help small businesses, executives, and entrepreneurs build wise businesses. We show you how to:
• Simplify and solve your toughest organizational challenges
• Attract and retain highly engaged team members
• Attract and retain highly engaged customers

If you're wondering why your business or department is stagnant or floundering, if your team is disengaged or unproductive, or if you're struggling to acquire and keep customers, it's time to get Whyzze.

We provide clear, actionable steps that teach you how to:
• Easily figure out the right decisions to make for your business every time
• Improve your workplace culture
• Increase team engagement
• Deliver significant value to your customers
• And replace the stress of running an "ok" business with the satisfaction of leading a thriving one

Founder + Chief Advyzzor

California State University San Marcos

Executive in Residence + Advisory Board Member (Dean, College of Business Administration)

Ideator, Inc.

Marketing Consultant

Internet Marketing Inc.

Tactical digital marketing expert monitoring and providing direction for online campaigns for a diverse range of clients. Responsible for project management, reporting and client interaction as it relates to the execution and implementation of high-level strategies for the overall growth and performance of client deliverables.
 
+ Create and implement marketing strategies for brand awareness, lead gen and conversion campaigns
+ Closely monitor marketing performance metrics using various analytics tools.
+ Help develop plans for key initiatives for both short and long term goals and see those plans through to completion.
+ Work and meet with multi-disciplinary Digital Marketing team(s) and 3rd party partners to optimize current campaigns while looking at new ways to grow.  
+ Daily utilization of reporting tools including but not limited to Google Analytics, Google Webmaster Tools, AdWords, HootSuite, InfusionSoft, and Excel technologies to track campaigns.

Digital Account Strategist

Good Feet

Provide marketing leadership, planning and implementation. Create and drive the brand messaging, look, feel and consumer sentiment for the Good Feet franchise.

* Script, coordinate, produce and customize media TV and radio spots.
* Manage the online marketing and communication efforts of the franchise organization including the social media pages, main website, franchisee sitelets, company blog and franchise intranet.
* New product launch campaigns (product packaging and POP materials/design, messaging and storylines, branding, PR and media production).
* Create and implement the franchise marketing plan.
* Plan, coordinate and manage the annual franchise conventions (served as Marketing Keynote Speaker for the 2011 and 2012 conventions).

Director of Marketing

Good Feet, an international franchise organization and retail arch support manufacturer, was ranked the second fastest growing franchise in America by Franchise Times in 2009.

Create training curriculum, implement training programs and coordinate organizational development plans for the franchisees and management staff. 

Travel to various parts of the country assisting in store openings, existing retail store operations efficiency programs as well as business management and leadership training.

Manage the corporate Good Feet retail stores in the Southern California and Arizona markets. 
* Increased revenue by 57% within the first 5 months.

Utilizing a sales and operations process developed in part by Harry Friedman, coach and train the managers and retail staff. 

Manage inventory, develop and drive retail sales goals, ensure the policies and procedures are up-to-date and adhered to and oversee the retail operations within the stores.

Director of Retail Operations and Corporate Franchise Training

Red Cello Marketing

Red Cello Marketing: Creating Your Plan of Attract

Mar-ket-ing (verb): 
1. The process of pulling my hair out trying to determine what steps I should take, and in what order, to achieve my business marketing goals.

2. The act of losing a large percentage of my profits due to desperate attempts to get the word out about my business or service.

3. A lot of head-scratching because I’m not really sure what marketing is.

Red / Cel-lo / Mar-ket-ing (results):
1. The process of creating a comprehensive, attractive, step-by-step plan that will allow you to identify, keep and attract clients. 

No buzzwords, no jargon, no confusion. Just marketing that's pure and simple for a better brand, a better company and a better path to success.

"Conductors of great symphony orchestras do not play every musical instrument; yet through leadership, the ultimate production is an expressive and unified combination of tones."  ~ Thomas D. Bailey

First Chair Officer

Carlsbad Chamber of Commerce

Editor-In-Chief of The Carlsbad Chamber's monthly newspaper. Co-producer of the Chamber's TV Show 'North County Business in Focus'. Director of Communications and Communications' Committee liaison, serving as a voice and consultative professional for North County San Diego businesses.

Director of Communications

BACKGROUND:
Business strategist specializing in 6 key areas: organizational order, leadership,  culture, team management, marketing and customer experience. 

WHAT I DO: 
- Teach entrepreneurs and leaders how to create measurable, step-by-step action plans and business strategies via Whyzze. 
- Host of the business reality show, Werrrk! by Mailchimp Presents
- An all-star mentor for Techstars
- Executive In Residence and College of Business Board Member for CSUSM. 

EXPERIENCE: 
15+ years helping startups, franchises, enterprise and fortune 500 companies solve organizational growth and efficiency challenges, increase revenue, manage engaged and inspired teams, and delight loyal customers. 

AREAS OF EXPERTISE:  
Organizational/Marketing/Customer Experience Strategy, Lead Generation, Customer Support & Retention, Mentorship, Culture Alignment, and Team Management.

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