ACTIVE™

Director of Community Relations & Brand Partnerships

Director of Community Relations

Director of Lead Generation

Respect My Region

Media, marketing, and culture. Established in 2011, Respect My Region is a grassroots cannabis, music, and lifestyle media platform and marketing agency. We create a diverse array of localized content and work with clients across the country with our operations based out of Seattle and Los Angeles.

We publish 150+ pieces of unique content per month in the music, lifestyle, and cannabis space. We are the #1 online-only publication in Seattle, a top 30 hip-hop site on the internet, and one of the top cannabis lifestyle websites in the world. We also host 15+ events a year with unique brand activations across the West Coast of the United States.

Our cannabis marketing agency creates content, consults, and provides services to brands, dispensaries, artists, labels, PR companies, and other agencies. We have worked with many of the biggest brands in both cannabis and music.

RMR has cannabis products for sale in Washington State and California.

Founder

The Seattle World Tour Foundation

Our mission is to build a more equitable and healthy community by helping to provide funding and programming to underserved communities. We unite artists, businesses, and community members through unique events, programs, and concerts such as our yearly, Seattle World Tour concert series.

We strive to make a positive impact for those experiencing homelessness as well as artists, businesses and everyone in Seattle.  We believe music and art have the power to bring the world together and make it a better place.

Board Member & Director of Paid Social

Anton Stetner & RESG

- Oversaw marketing on over $250 million in closed transactions resulting in over $7 million in paid commission to agents
- Lead internal marketing team and contractors while working with various team leads
- Lead successful ROI on lead generation advertising across Facebook PPC, Google Ads, and print marketing
- Developed business plans, break-even analysis, and marketing for multi-million dollar projects

Marketing Director

421 Data

421 Data uses proprietary competitive intelligence to make decisions using big data for our cannabis industry partners.

- Managed a team of 5 creatives that created thousands of pieces of content for cannabis clients
- Analyzed large data sets into actionable items at retail and digital levels
- Helped clients rank higher on Google and GMB while increasing online sales 5x

Project Manager

Dope Music Festival 

Dope Music Festival features national musical acts like Meek Mill, Gucci Mane,
Russ, Lil Uzi Vert, and more. The festival partners with cannabis companies,
emerging local brands, and content creators.

- Worked with event promoters, label reps, and graphic designers to ensure overall brand values were presented properly
- Coordinated daily social media posts across a team of 3
- Created budget proposals for each social media channel
- Executed paid ads across Facebook, Instagram, and Twitter

Social Media Director

Panoramic Dreams

- Extensive work in Pro-Tools with tracking, mixing, and production
- Organized touring, albums, press, and content creation.
- Directed social media strategy and paid advertising
- Production featured on Music Choice Television, New York’s Hot 99.7 Radio, XXLmag.com, and albums nationwide
- Past clients: Universal Music Publishing Group, Street Family Records, Facebook Corporate Seattle, Central Washington University, Heritage University

Executive Producer

Royal Sports

Central Washington's First Sports Apparel Boutique. Featuring New Era, Mitchell & Ness, Zephyr Hats , Nike, Stance, & more.

- Helped build the largest single store account for New Era Caps on the West Coast
- Built e-commerce and POS systems
- Developed in-store promotional events and community sponsorships
- Increased revenue by over 26% each year
- Assisted development of New Era Caps custom design lab program for the Northwest division
- Built successful rapport and relationships with vendors and sales reps from companies like New Era, Mitchell & Ness, Nike, 47 Brands, Stance, and others
- Managed sales team at trade shows and events
- At time of transition, helped lead company to opening second location with 2 additional annual pop-up locations

Store Manager & Assistant Buyer

Multi-versed cannabis industry marketer with over 14 years of experience. I have worked inside recreational cannabis markets since 2016 assisting all levels of the supply chain and ecosystem with marketing, content, positioning, and lead generation.

As a former legacy operator with business experience across music, apparel, and reak estate industries, I have found a joy in being a conduit between culture and business.

I am currently the Director of Community Relations & Brand Partnerships at ACTIVE, a leading cannabis vape hardware manufacture that was birthed from the plant and powers over 400 brands across the globe.

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