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I am a product builder and entrepreneur at heart, a sales leader by trade, and an operator by practice. I love scaling businesses of all sizes, digging through details to solve complex problems, and learning from those around me. Whether I am working with clients or scaling teams, I am always focused on facilitating exponential growth through scalable strategies. My career began where my work in the trades ended, on a commercial job site doing sales and product for Milwaukee Power Tool, where I received world-class sales training. Being in Silicon Valley, I quickly realized the opportunity in front of me and started my career in Martech/SaaS. I was soon drawn to adtech and quickly grew a passion for understanding buying behaviors and e-commerce. Shortly after, I began my entrepreneurial journey and was part of the founding team at FuelX, where we scaled a SaaS-based advertising business by more than 850%. FuelX would eventually move me to NYC, where I have now taken on an opportunity to help Teads build out its performance advertising division. >> KEY ACCOMPLISHMENTS ✔ Built and scaled the Virool Brand-Direct and Latin America team ✔ Led FuelX to profitability in 6-months without outside funding ✔ Scaled the FuelX sales organization from 1 AE to more than 26 individual contributors, 5 SDRs, 6 Account Managers, and a team of Directors ✔ Helped create a cookieless SaaS attribution offering Outside of work, I love rugby, snowboarding, eating as much new food as possible, and traveling to new cities and countries. Specialties: Enterprise Sales, SaaS Sales, Sales Psychology, Attribution, Programmatic Advertising, Go-To-Market Strategy, Company Growth, Scaling, Digital Media, Agency Sales, Market Penetration, and Account Management
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