Brix

- Pivoted email-marketing initiatives, increasing conversions by 15% and reducing bounce rates from 25% to 10%
- Contributed to social media strategy, increasing followers by 53% on LinkedIn
- Increased web traffic by over 58% by incorporating improved SEO, content management and social media applications
- Created targeted Google Ads and monitored web traffic with Google Analytics
- Optimized ads groups, keywords, landing pages, and social contents by researching competitors’ accounts and analyzing their branding strategies and paid keywords
- Drove targeted traffic to our site while getting the site ranked for non-brand terms and increased first page targeted keywords over 100% thus increasing revenue and decreasing PPC cost
- Conducted new product launch on ProductHunt and ranked at top 3 product of the day

Digital Marketing Manager

LogicMonitor

- Identified potential customers for next quarter by creating datasets in SQL with responsibility for data cleaning, mining, analyzing, modeling and interpreting customer data and behavior 
- Provided keywords for SEO and content development ideas by conducting social listening analysis and monitoring industry trends
- Developed measurement framework and dashboards to evaluate and monitor ads campaigns performance and experiments on LinkedIn and Google Ads
- Optimized competitive landing pages to drive customers away from competitors and increase brand awareness by utilizing Tableau to report Metadata analysis and competitor reviews from 3rd party websites
- Reported and explained marketing research, marketing campaigns insights and analysis to business development department for developing potential customers

Digital Marketing Intern

The University of Texas at Austin

Spring 2022: Media Planning
Fall 2021: Integrated Communication for Nonprofit Organizations
Spring 2021: Life of the Community

- Initiated, facilitated, and moderated classroom discussions
- Evaluated students’ assignments and overall performance
- Maintained student progress and attendance records, and provided appropriate feedback on work for 60+ undergraduate students 
- Mentored students through office hours and one-on-one communication
- Prepared lessons according to course outline to convey all required material and deepen student understanding of subject matter

Teaching Assistant

AimHit Communications Consultants Co., Ltd.

(Consumer-brand customer, such as adidas Golf Taiwan, FILA Taiwan, Momentum)
- Produced online and traditional press releases detailing newsworthy information and supporting brand image, and worked with news media and celebrities to spread exposures
- Researched and identified key influencers, bloggers, and online media as it related to customers and increased 10% brand awareness with influencer marketing on social media
- Conducted media pitches, influencers marketing, and product seeding with ROI increased to 93% (was 15.28% the past month)
- Executed media buying including digital and television to increase brand and product awareness, created more than $50k ad value
- Consulted clients on business matters and draft innovative solutions on communication app LINE, improve 30% reach rate
- Oversaw professional social media messaging through content development, follower engagement, trend analysis and by leveraging competitor research and created post with 15% more engagement
- Organized trade show for adidas Golf and coordinated with creative team for the design for product display
- Improved operations by working with team members and customers to find workable solutions

Account Executive

Shangs Communications

(B2B customer, such as Applied Material Taiwan, STMicroelectronics)
- Developed social content for website articles, client’s achievements and other activities, increased 43% total interactions and 4.5% engagement rate
- Secured media coverage and monitored industry trends 
- Provided administrative support to senior team members and assisted in planing media events

Account Executive Intern

Ministry of Foreign Affairs, Taiwan (R.O.C.)

- Wrote posts of the Ministry of Foreign Affairs fan page on Facebook
- Learned about APEC related knowledge
- Document processing and data collection

Intern

Digital Marketing Manager @ Brix | Media and Analysis | Digital Marketing | Marketing Analyst

Graduated from the University of Texas at Austin with a Master Degree in advertising and a focus on media and analytics.

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