Shopify

• Utilize AI to build content marketing strategies and conduct data analysis for partnerships 
• Lead strategic partner marketing initiatives at Shopify, focusing on global tech and ISV partners 
• Focus on increasing in partnership engagement and growth in revenue through innovative marketing strategies

Global PMM Lead

First Round Capital

Mentor 

Genentech

Lead marketing comms and operations for the Chief Diversity Office Marketing Team 
Lead revamp of website and monthly newsletter 
Wrote comms for C-suite level executives 
Executed on health equity strategy and marketing comms planning

Product Marketing and Communications

Udemy

- Director of Marketing on senior management team leading the only bi-business department focused on D2C and B2B international marketing campaigns to drive customer acquisition and growth thru brand and product partnerships 
- Built and scaled a remote global partner marketing team to 7 people. During my tenure promoted 3 direct reports 
- Led high-growth product partnerships with First National Bank and MultiChoice Group, resulting in over 56% YoY growth in the continent of Africa which lead to over $10M in global revenue within the first year  
- Launched the first linear TVC commercial in sub-Saharan Africa resulting in brand lift of 80% in the region 
- Spearheaded the development of 360 marketing strategies for Udemy portfolio, including product positioning, comms and PR planning, creative development, launch timing, and channel approach
- Developed our core metrics with Data Science and analytics team to model and understand attribution, media mix impact, and evaluate campaign effectiveness including CPA and expected customer LTV 
- Managed P&L for the Partnerships team and collaborated with Finance on financial modeling and revenue metrics 
- Oversaw brand & culture compliance, budget, and expenditures working in alignment with Finance, PR, Lifecycle, Social Media, and Event Marketing

Head of Global Partner Marketing & Operations 

Market Ready Podcast

Created a podcast focused on how to break into product marketing

Podcast Creator and Co-Host 

LinkedIn

Major accomplishments: Launched #OpentoWork and #Hiring frameworks on LinkedIn profiles 
Ran inbound marketing to help launch Recruiter, Learning, and Ad Campaigns

Senior Product Marketing Lead

Adweek

Selected to be a part of the Adweek CMO Mentorship Program

Adweek CMO Mentee Program 

GLG (Gerson Lehrman Group)

Consultant for Technology Innovation, Strategy, and Partnerships

Advisory Council Member

Intuit

• Led GTM strategy for $2.3BM mobile payment product driving $7M in MRR. Focused on managing pricing strategy, hardware inventory and packaging, business modeling and customer research
• Defined and validated core KPIs, such as GNS, GNA, CAC, and LTV to drive the payments business  
• Managed and coached a marketing manager for career success

Senior Product Marketing Manager

Asana

• As a Director of Marketing, I hired, and developed a team of 4 marketing managers focused on customer marketing, employee brand marketing, social media, and platform partner marketing 
• Reported to the COO and CMO and strategize on business objectives to drive the company to over $28M+ in revenue 
• Drove strategic partnerships with Google and Microsoft, along with other tiered developer groups on co-marketing campaigns and product launches 
• Worked with senior leadership to define employer brand and customer marketing strategy

Head of Relationship and Customer Marketing 

Experienced and results-driven product marketing leader with over 15 years of expertise in both B2C and B2B marketing. Proven track record in building, launching, and scaling products. Specialized in product marketing, strategy, partner marketing, and brand marketing. Skilled in leading cross-functional teams, developing marketing strategies, and driving revenue growth. Proficient in managing P&L $10M+ with a demonstrated ability to optimize budgets for maximum ROI. Expertise in Product-Led Growth (PLG) methodologies and fostering customer success. Skilled at building and managing high-performing marketing teams where I focus on coach/mentor management style. 
 
Specialties: 
Product Marketing 
Partner Marketing 
Brand Marketing 
Global Launches and Localization 
Go-To-Market Strategy

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