Ad Victoriam Solutions

* Create content for AdVictoriamSolutions.com and marketing collateral. 
* Oversee social media initiatives
* Manage Google Analytics, Google Ads campaigns, SEO, WordPress administration
* Produce/Host Ad Victoriam Solutions' "Salesforce Simplified" Podcast

Digital Marketing Manager/Salesforce Simplified Podcast Host

Self-Employed

Web Content, Social Media, Analytics, Ads, and SEO.

Digital Marketing Consultant

Robard Corporation

Oversight of content, design,  SEO, SEM, SMO, and SMM best practices, analytics, social media, and marketing initiatives related to company websites Robard.com and FoodSciences.com.

Webmaster/Social Media Strategist

Reviver Entertainment Group

Conceptualized and executed the entire content management, SEO, SEM, SMM, SMO, and social media initiatives for music label’s website, ReviverMusic.com, and its Country music recording artists LOCASH, Michael Tyler, Blackjack Billy, David Lee Murphy, Hailey & Michaels, and the legendary Little Anthony (from Little Anthony and the Imperials fame). NOTE: This was a part-time position.

Digital Content Manager

Northstar NJ Lottery Group/GTECH Corp.

• Oversaw the development and placement of content across the New Jersey Lottery’s website NJLottery.com – and its private retailer portal.
• Wrote copy for daily social media content – Facebook, Twitter, Google+, Instagram, Pinterest, and YouTube -- to successfully drive traffic to NJ Lottery website.
• Wrote copy and designed emails for promotions and new monthly games introduced for the New Jersey Lottery.
• Oversaw compiling and analyzing monthly website and social media metrics reports.

Digital Web Manager

Food Sciences Corporation

Web content producer; web analytics and social media manager; writer, and managing editor for DiabetesCare.net.

DiabetesCare.net Web Content Manager

Billboard

• Contributed articles as the rock music correspondent for The Nielsen Company's global music trade/consumer magazine, Billboard and the Billboard.biz website.

Rock Correspondent

Radio & Records

• Authored a weekly rock music column and interactive e-mail/push product in the leading industry Nielsen Company trade magazine, Radio & Records.
• Authored numerous long-form features and had oversight of company website content/interactive initiatives/website staff.

Senior Editor (News, Rock)

CMJ New Music Report

• Managed and edited a staff of 15 editors/freelance writers/producers/editorial assistants/designers for trade magazine/website targeting college radio.
• Planned and executed sales and marketing plans of major and independent record and media companies on behalf of their artists for music industry trade magazine CMJ New Music Report and all CMJ Network products and services.
• Concurrently produced, wrote and hosted a nationally broadcast two-hour weekly college radio music charts-based countdown show at Sirius Satellite Radio, New York.

VP/GM

SiteShell Corporation

Managed and edited a staff of six writers and numerous national stringers for the daily entertainment content updates of several hundred radio station websites covering 19 specific radio formats in a network model.

Artist & Music Content Director

• Develop innovative and compelling marketing and web content and concepts.
• Create and manage social media campaigns across all channels.
• Expert Google Analytics and Google Ads experience.
• Initiate SEO, SEM, SMO, and SMM best practices to increase website traffic.
• Extensive experience with branded and custom-made content management systems (CMS), WordPress, and HubSpot.
• Podcast host/producer.

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