Eplanet Global

Leading the marketing team of Eplanet Global Software House (Trango Tech) & BPO division.

Achievements (So far):
- Created the marketing team from scratch for the Tech Division.
- Launched Eplanet Gobal Software house within a span of 3 months.
- Played a leading role in becoming a Salesforce Partner.
- Crossed $100K MRR in a period of 9 months (started from $0).

Responsibilities include:
- Leading a team of content writers, SEOs, digital marketers and designers. 
- Created OKRs for the entire team.
- Analyzing reports of different marketing tactics such as SEO, Performance marketing, email marketing etc.
- Managed and reported PPC campaigns and Marketing ROAS.
- Created 
- Created partnerships with BigCommerce, Magento, Salesforce and many more players in the ERP/CRM and eCommerce industry.
- Created an entire digital marketing plan, GTM strategy and activity calendar. 
- Created content marketing plan.
- Created resource plan for 2-years based on expected growth and budget. 
- Hiring resources for the marketing team.
- Planned budget for the entire Marketing division on a Quarterly basis. 
- Worked in close collaboration with the Sales team in generating Sales Qualified Leads.
- Responsible for achieving revenue targets for the divisions.
- Worked on new verticals/divisions to tap growth and revenue.
- Created processes and SOPs for different DM divisions in order to achieve targets and increase efficiency.
- Conceptualized and wireframed landing pages for various channels and target audience.-

Head of Marketing

Trango Tech

Folio3 Software

Heading the Marketing of the following divisions: AI, Enterprise, Mobile, Ecommerce, and ERP  

Achievements:
- Increased Leads by 300% in a span of 6 months for the Microsoft Dynamics Division
- Played a major role in getting Folio3 listed on Microsoft AppSource and getting the Microsoft Gold ERP Competency
- Played a major role in creating the digital presence of the AI division and increasing leads by 10 folds
- Put together the marketing team
- Launched the first ever MTO program for Marketing in Folio3

Responsibilities include:
- Planning the OKRs for the entire marketing team for each Quarter.
- Resource planning for the marketing department.
- Planning and executing the Paid Media Plan for multiple divisions including search ads, display ads, YouTube, Facebook, LinkedIn etc.
- Planning the marketing strategy for different divisions. Providing sales, leads and traffic forecasts. 
- Creating and implementing Content Strategy to increase organic traffic and sales.
- Creating a Plan for increasing conversions and traffic through different digital medium.
- Implementing different strategies and tools to increase conversion rate.
- Mentoring my team and helping them achieve their individual goals.
- Communicating with Partners, such as at Microsoft, over emails and calls to bring in more referral clients and optimize company listings. 
- Wireframing different landing pages and emails. 
- Researching Competitors using various tools and propose plans to outrank/beat them.
- Email marketing: Sending drip campaigns & promotional campaigns.

Head Of Marketing

Marketing Manager

Fitness Herald

An e-commerce website for Fitness and Beautification products.

Co-Founder

ABTACH LTD

Was heading the Marketing of a SaaS-based product. My team comprised of SEOs, Content Writers & Digital Marketing Executives. 
• Planned & executed different digital strategies to increase sales, website traffic and brand reputation.
• Created the product’s website, blog and Support Center from scratch.
• Implemented Growth hacking strategies that increased traffic by more than 100 times.
• Increased sales by more than 10 times in just one year.
• Implemented the entire Affiliate marketing system & was involved in creating partnerships with renowned international eCommerce stores like RetailMeNot, NewEgg, Stack Social and HotUKDeals. Got a custom portal created for white label partners and implemented PostAffiliatePro (Affiliate Management System) for affiliate/partner tracking.
• Got Payment merchants and gateways integrated. Have knowledge of implementing payment processing services like Paypal, Stripe, Paymentwall, and BlueSnap.
• Was actively involved in the product development cycle. Proposed a plan of features and functionalities that were added to the product to give us a competitive edge.
• Executed drip email campaigns and created a plan for converting un-paid signups; also executed event-based email campaigns and targeted events like Black Friday, Cyber Monday, Christmas and FIFA.
• Created and executed the plan for Event-jacking that resulted in a remarkable increase in sales and traffic.
• Executed various techniques for conversion optimization, and experimented with a number of tools and strategies.
• Was involved in the App development process as well. Proposed the timeline and plan for adding features.
• Worked with developers to get the reporting dashboard created where sales, sources, and affiliates were being tracked.
• Daily Traffic and Conversion Analysis through various tools such as Google Analytics, Google Web Master & Hotjar.
• Conducted extensive competitor research using tools such as Ahrefs, SEMrush, SpyFu, SimilarWeb, Google Adwords etc.

Digital Marketing Manager

Gaditek

•	Created Affiliate Strategy – Contacted Affiliates and worked out a custom deal
•	Created & Executed Email Strategies – Drip email campaigns, Promotional email Campaigns etc
•	Created Online Advertising Strategy – Selected platforms, cost analysis, cash flow estimation etc
•	Created Blogging and Content Strategy – Content calendar, trend hijack and Blog promotions
•	Managed a team of SEOs, content writers and community specialist
•	Created Targeted Banner Ads – A/B tested banners, Conversion optimization and profit analysis
•	Worked on Pricing Strategy – Did competitor research, and worked out a pricing strategy
•	Managed Community & Social Media – Social Media, Community and Forum Marketing
•	Worked on Reputation Management – Review Management and Search Results Optimization
•	Wireframed emails, banners, landing pages, Ads, infographics and much more.
•	Wrote Blogs and Web Content

Assistant Manager - Digital Marketing

Axact

•	Managed Online Brands  
•	Created and executed Social Media Strategies
•	Optimized Landing Pages for Lead Generation
•	Created Targeted Online Campaigns 
•	Wrote Content for websites, emails, ROI documents, proposals, brochures, blogs, SEO articles etc
•	Managed Design & UI Personnel for online branding and strategy execution

Assistant Brand Manager (Mobile Apps & Design Department)

• Formulated and implemented Blogging Strategy for SEO
• Created Wireframes and content for Promotional emails
• Developed Social Media Optimization Plan
• Wrote Content for Online Press Releases
• Developed ROI strategy for App ideas submitted by clients
• Developed Customized App Websites for clients
• Wrote content and created Banners for different Social Media Platforms 
• Created Landing pages for PPC advertising campaign
• Developed Brochure for Brand promotion
• Web and SEO copywriting for online brand

Senior Brand Executive

Novo Nordisk A/S

•	Formulation of Sales Force Structure/ Organogram.
•	Formulation of Doctors List submitted by MRs as per KPI.
•	Assigning MR targets as per class.
•	Analysis of daily sales submitted by Muller & Phipps. (Regional and Territory wise).
•	Assisted in new MR induction.
•	Worked on IMS Sales Analyzer.
•	Checking for any possible signs of territory overlapping by new MR team.

Intern- Commercial Effectiveness

Logistics department:
•	Vendor Management (obtaining Quotations, comparative analysis, negotiating etc).  
•	Formulation of Purchase Orders.
•	Inventory Management.
•	Checking of invoices and processing orders.

Administration:
•	Fleet Management.
•	Assisted in Event Planning and Management.

Intern - Logistics and Admin

Abbott Laboratories

Finance Department:
•	Verification of employees’ expense reports, check entitlements and retain photo copies.
•	Verification of bills pertaining to third parties/services as per agreed terms and conditions/contract.
•	Ensure appropriate cost centres are mentioned on expense reports, third party bills and expense noted for monthly tracking.
•	Preparation and obtainment of monthly cost centre wise SG&A reports from AI Finance.
•	Credit Management through CHR statement.
•	Alteration and date entry in the invoices report and Aging schedule.
•	Preparation of monthly tax returns and customer-wise tax report.
•	File keeping.
•	Checking of tax chalans.
•	Formulation Inter-company billing reports.
•	Preparation of FOC reports.
•	Preparation of customer increment list.
•	Recording monthly expenses for ADD, ADC and  ADA department.
•	Checking of Sponsorship forms/agreements.
•	Preparation of Agreement/Contract List.


Distribution Department:
•	Checking of Pre-invoices against Customer Order.
•	Formulation of Instrument/Product Expiry reports.
•	Assisted in Supply of Product to the distributor (checking Lot Number, Quantity etc)
•	Assisted in the completion of Local and Direct (Dx) customer orders.

Intern

Not your average Digital Marketeer, period! 

Having a knack for growth hacking, I’ve successfully led key initiatives, teams and projects throughout my career resulting in an increase in revenue, and thereby contributing to the overall growth of the firms I have worked for.

As the Head of Marketing at Eplanet Global Software House (Trango Tech) & BPO division, I lead a team of content writers, SEOs, digital marketers, and designers to create and execute effective marketing strategies for various divisions, including AI, enterprise, mobile, ecommerce, and ERP. I have over 9 years of experience in digital marketing, with a proven track record of generating leads, increasing revenue, and launching new products and services in the tech industry.

Started off as a brand executive back in 2013, and after years of hard work, dedication and 1900+ cups of tea, currently leading a team of SEOs, SEMs, content curators and community specialists as a Digital Marketing Manager. 

I am Self-driven; so much so that I founded FitnessHerald.com just to learn Facebook and Instagram Advertising. I experimented on Ads with my own money and learned a lot, not to mention the profits I made along the way.

 I’m also a tech enthusiast who is keen on learning new online tools and whatever new technology the world has to offer. 

Areas of Expertise:
Digital Marketing Strategy creation and Implementation
Growth hacking
Inbound Marketing
SEM
SEO
Comparative Analysis and Strategy Evaluation
Blogging
Affiliate Marketing
Social Media Marketing
Email Marketing
Conversion Rate Optimization

Taplio

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