Marie-Laure Courcelle

La Compagnie du Lit

Chief Digital Officer (CDO)

COOLOC

Co-Founder

Co-Founder & General Manager

VINCI Autoroutes

Drive the organization to work together for optimum customer experience delivery.
Definition and implementation of the digital client strategy : collection, analysis, enrichment and data activation.
Elaborate the acquisition and customer loyalty (toll subscriber) strategies.
Manage the website and mobile application conception : content, design, UX.
Implementation of a Data Management Platform (DMP) and the ecosystem of incoming and outgoing flow.
Support for internal teams : marketing, customer service, communication, operating management, etc.

Chief Customer Officer

HomeServe France

Define and lead digital strategy.
Build and develop e-commerce business for Homeserve and partners.
Manage digital projects.
Build and manage the new service "on demand home repairs" : www.depannetmoi.fr
Participate to digital acculturation for internal teams.

Management Committee member

Head of Digital

Geny Infos (PMU Group)

www.geny.com (1,5 million unique visitors / month, 150 millions view pages / month)
www.genybet.fr (betting website - 37 millions €)

Build and drive digital strategy.
Manage betting activity (horse race and sport).
Lead and develop acquisition, loyalty and retention customer for betting website (PRM & CRM).
Develop revenues : audience monetization (www.geny.com) and customer ARPU (www.genybet.fr).
Pilot data projects : 
 - Data Management Platform
 - Business Intelligence reports 
Coordination of actions with customer service.

Direct report to the CEO

Online Marketing Manager

Turf Editions

www.paris-turf.com
www.tierce-magazine.com
www.leturf.fr

Elaborate and lead the day-to-day execution of digital and mobile marketing strategy business.
Customer Relationship Management.
Project management for the launch of  the betting website.

Web & Mobile Marketing Manager

NextRadioTV

www.rmc.fr
www.bfmradio.fr
www.bfmtv.fr

Implementation of actions to increase website visibility and traffic and generate new business opportunities.
Project management for the new version of BFMradio.fr.
Project coordination between editorials on-line and off.

Business Development Manager

www.01net.com 
www.01men.com

Partnerships and business development.
Mobile projects management.

Business Development Project Manager

Freever - Buongiorno Vitaminic Spa

Freever develops, hosts and operates white-label application products which offer anonymous peer-to-peer communication tools that support services for Mobile Communities. 
It consists mainly of Chat, Discussions, Forums, Voting and Community Games by SMS, MMS, Wap iMode and Web.
Freever is the leading community of 15-25 years old in Europe.

Direct report to VP Marketing & communication.

Communication Manager

Tiscali (Pôle Communautés, Respublica.fr & Chez.com)

In charge of marketing for two community-based companies from Tiscali Group: Tiscali Communautés/Respublica, a french communities portal (chat, forums, instant messenger) and Tiscali Pages Perso/Chez.com, the french leading Personal Pages service.

Products Marketing Manager

In charge of marketing and partnerships of the event chat for the communities portal Respublica.fr (Tiscali Group).

Product Manager

Passionate by digital and innovation, specialist with 20 years experience, in start-ups and multinational groups.
Ecommerce / Management / Marketing strategy / Digital strategy / Business Development

Taplio

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