DailyChatter

Responsible for expanding global access to DailyChatter for students and teachers with a special emphasis on social media marketing.

• Partner with the DailyChatter's Executive Director in devising and implementing strategies to promote the education program, newsletter, and other resources to students and teachers at schools in the United States & internationally.
• Manage communications with program's existing roster of participating schools.
• Develop new relationships with colleges, universities, and high schools.
· Assist the Executive Director in writing and implementing our annual survey of students done in the spring each academic year. 
• Develop and manage student engagement programs at key universities including the placement of special content and messaging in the newsletter’s college edition.
• Operate social media publishing and management; lead on social media activity to amplify organic activity and to grow the audience on social media.
• Lead the social media publishing calendar; support strong prioritization of content; and deliver campaigns with maximum impact and across all target audiences.
• Responsible for the quality, consistency and engagement of digital content from program partners and within DailyChatter's social media channels.
• Partner with colleagues across DailyChatter to develop web strategy and its integration with social media; create and publish content in line with milestones and stories.
• Provide periodic metrics analysis and deliver insights and best practices based on analytics
• Perform daily monitoring of social media conversation to identify opportunities for sharing as well as any potential issues-management

Communications and Marketing Coordinator

Duke University

Responsible for creating and implementing strategic communications for the Office for Institutional Equity (OIE).

•	Developed and implemented comprehensive communications strategies to build brand awareness and increase engagement across Duke University.
•	Worked with subject matter experts to create messaging, talking points, presentations, and other content.
•	Created digital material (web and social media) and promoted outreach engagements to drive communication.
•	Managed the production of promotional materials such as a monthly newsletter (audience of 4,500 | 44% average open rate), Facebook (facebook.com/dukeoie | increased followers by 50%), Instagram (instagram.com/dukeatoie | increased followers by 117%), and other marketing collateral.
•	Managed, designed, and updated website content (oie.duke.edu | 302,000 average annual visitors).
•	Designed and edited annual reports and PowerPoint presentations to effectively communicate messages to Duke community and stakeholders.
•	Collaborated with office leadership and events coordinator to plan and execute events such as workshops, the Annual MLK Commemoration, the Annual Cook Awards, and retreats.

Communications Specialist

•	Adapted and customized responsive site by adding custom HTML and CSS
•	Integrated 3rd party plugins and extended WordPress functionality
•	Usability of navigation, flow, & formatting
•	Edited existing content for accuracy before publishing it across multiple formats.
•	Updated and maintained content posted on web.
•	Provided strategic advice on branding initiatives aimed at increasing engagement levels.
•	Optimized digital presence across multiple channels by creating SEO friendly content that drives organic traffic.

Web Designer & Communications

North Carolina State University

•	Managed, designed, and updated content for several websites (departmental, individual faculty, and symposia/special events).
•	Organized events such as conferences, workshops, seminars, and retreats.
•	Collaborated with external vendors and consultants engaged by the department to ensure smooth execution of projects.
•	Created detailed budget plans for events.
•	Facilitated communication between stakeholders, ensuring all parties were informed of progress and changes in direction.
•	Assisted with the development of marketing materials for programs and services offered by the department.
•	Assisted in writing proposals for new funding sources to expand programming efforts.
•	Streamlined postdoc and temp hiring process and DS-2019/J-1 visa application process

University Program Associate - Chemical and Biomolecular Engineering Department

•	Collaborated with faculty and staff to ensure effective operations of the program, as well as development of communications to students.
•	Coordinated program meetings, student recruitment weekend, and student orientation.
•	Managed databases containing participant information and program metrics.
•	Designed promotional materials such as flyers, brochures, websites, to raise awareness about programs.
•	Recruited program participants and members by sending individual letters, creating brochures, and recruitment at conferences.
•	Reviewed applications or other program documents in conjunction with program director/committees to determine acceptance or make decisions pertaining to program.
•	Identified and implemented program improvements to enhance performance.
•	Maintained compliance with all university and departmental guidelines, and regulations relevant to program activities.

Program Coordinator - Department of Chemistry

Highly motivated and detail-oriented communications and marketing professional with expertise in:

• Marketing & Strategy
• Website Design & Management
• Social Media Management
• Email Newsletters
• Writing, Editing & Proofreading
• Graphic Design
• Languages: Spanish (native bilingual); French (beginner); Russian (beginner)

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