Matt Bostwick

BrandCloud®

We are building the only marketing technology platform that will enable you to identify, build and monetize a brand “cloud” of SUPERFAN brand advocates. And get social advocacy at scale that delivers ROI > 275%+.

We have more experience in successful SUPERFAN marketing for major brands than anyone else on the planet.  Now we are building a platform that will enable brands to do it for themselves. 

Our first software platform, the SUPERFAN Potential Analyzer (SFPA), launches in Q1'23.  The SFPA will analyze a brand's social data and generate a SUPERFAN dashboard that will tell you how many SUPERFANS you have an how engaged they are.  It will also predict what IMPACT they can have on your business if you were to properly manage them.   This is a FREE product designed to educate brand owners on the power of SUPERFANS. 

We will launch our first paid subscriber platform in Q2'23.

Chief Executive Officer & Founder

Brand Cloud Agency 

A social marketing agency specializing in recruiting and activating brand TRUFANS r to drive social advocacy at scale and game changing business results.   Using a proprietary process and expertise developed over 10 years working at Coca Cola, Disney and MTV.   Brand Cloud Agency executed 37 programs for major brand clients including Kraft, MTV, P&G, Mattel etc.

President & Founder 

MTV Music Group

I was responsible for developing and executing new digital/social strategies for MTV Music Group to drive incremental revenue beyond the TV ad model.   With focus on building and leveraging passionate superfans of MTV Music groups programs and brands. 

We deployed a new multi-platform deep engagement model to help build the phenomenally successful Laguna Beach/The Hills/The City franchise.  Then against multiple brands and properties at MTV Music Group.  Including the EMMY Award winning revolutionary Virtual MTV and Virtual Lower East Side MMOG programs. 


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Senior Vice President, Next Generation Media and Franchise Development

HIT Entertainment Company

As Chief Marketing Officer of this Global Childrens brand, television and consumer products company reporting to the CEO I lead the creation of global long range strategies and programs to grow their key brands: Thomas & Friends, Bob the Builder, Barney and Friends, Angelina Ballerina and others.  These strategies drove creative, content development, licensing strategy, marketing, retail and distribution strategy.  I formed and ran a global and regional brand, marketing and licensing team of 75 individuals in multiple markets.  I had P+L and General Management responsibility for the North American Market.

Chief Marketing Officer and General Manager North America

Disney Interactive- Walt Disney Company

I was responsible for leading marketing and product development strategy for the pc, console and online gaming businesses of the entire Walt Disney company worldwide.  This including leading the global marketing launch of the $600 million plus Kingdom Hearts franchise.

Vice President Global Marketing

Coca-Cola Company

I created and ran a start up technology venture in Japan focused on using new consumer media technologies to sell more beverages.   I worked with Japanese partners including NTT DoCoMo, Sony and Dentsu to conceive and launch a venture called CMode which connected special Coca-Cola vending machines to I Mode NTT DoCoMo machines in an interactive CRM on steroids network delivered via smart phones. .

Vice President- E Venture

Coca-Cola Japan

I had P+L responsibility for all of Coca-Cola Company's $2B global brand business in the Japanese market. This included leading strategy development, creation of annual business and marketing plans, product development, advertising, promotion, packaging, retail development and deployment of a $220 million marketing budget.  I managed an organization of 50 Japanese marketing and brand professionals.

Vice President Marketing Global Brands

Nabisco- Lifesavers Candy Company

I had P+L and brand management responsibility for the Lifesavers Candy Company a divsion of Nabisco.  I managed all aspects of this $300 million business including a $75 Million marketing budget and 40 member marketing team.

Senior Director of Marketing

Kraft General Foods

I had P+L responsibility for the $500 million Kool-Aid and Tang beverage franchises including management of a $100million marketing budget and team of 15 marketing professionals.  I led the turn around of this franchise from -4% trend to + 8% from '93 to '95.

I also particiapted in the start up of a ready to drink beverage venture that included the development and deployment of new patented technology and the acquisition of the Capri Sun brand.  This is now a $1B plus business for Kraft.

Category Business Leader- Kids Beverages

Chief Executive Officer and Founder at Brand Cloud LLC

My goal is to apply my crossover consumer marketing experience at Kraft, Coca-Cola, Disney and MTV to re-engineer the digital/social marketing model to deliver game changing improvement in ROI/business impact. To deliver what I wanted when I was a client CMO. I left MTV Music Group in 2009 and started Brand Cloud to do just that. So far so good.

If you are a marketing decision maker who is seeking a more strategic approach to digital/social marketing that actually delivers please feel free to connect.

Specialties: Strategic use of digital media to drive significant results for major brands. Consumer marketing expertise at CMO/GM level in entertainment, gaming and packaged goods. Driving strategically led and consumer centric innovation resulting in step change in business performance at major consumer driven companies. Leadership of internal and external stakeholders in strategic innovation and change.

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