Mike Miclot's Linkedin Analytics

Extensive career as a business and marketing leader in small and mid-sized ($2B+) organizations. Roles I've held include: General Management, Product Marketing, Product Management, Business Development, Strategic Marketing, Marketing Communications, Application Engineering, Customer Service My Accomplishments: A results-oriented, pragmatic, B2B marketing leader with a history of helping companies achieve breakthrough returns on their marketing investments. Some examples: • PAM expansion via portfolio additions (2x) • Standard Margin expansion (400 bps+) • Sales Opportunities Funnel growth (400%+) • Qualified Leads increase (250%+) • Raw lead generation improvement (600%+) • Opt-in subscriptions growth (140%+) • Social media engagements increase (60%+) • Web traffic improvement (40%+) • Customer Satisfaction (8.5/10) / Net Promoter Score (70+) My Approach: With engineering in my DNA, I’m passionate about data-driven process change and problem solving. At the same time, I know how to drive Marketing’s business impact, with an eye on both long-term vision and short-term deliverables. I build strong working relationships with key stakeholders in all functions and levels because I’ve walked in their shoes (from R&D to Sales to General Management). And my diverse experience is the foundation of my versatility - I have over 35 years working in marketing, sales, and general management in industrial, IoT, cyber-security, power quality, power transmission and automation markets.