US Fertility

Drive strategic departmental growth and development with the Executive Director at Fertility Centers of Illinois and US Fertility EVP of Operations while executing strategic priorities across corporate program development, domestic and international patient experience, cross-functional marketing and digital strategy.

-Serve as Subject Matter Expert cross functionally for the US Fertility system, shaping decision-making and consulting C-Suite and V-Level executive decision-making, playing a pivotal role in the execution of network-wide enterprises on a national scale

- Conceived and rolled out sophisticated quality control frameworks to ensure strict compliance to FDA regulations and other fertility governing bodies across in-office, hybrid and remote teams, minimizing risk and maintaining a high standard of care while working alongside Legal and Risk Management

- Overhauled team roles, SOPs and strategic growth processes while leading a specialized department of 10 hybrid and remote-working team members, delivering on OKRs to enhance clinical program management, patient experience, decrease employee churn, and increase revenue 

- Increased staff retention by 10x by developing professional growth opportunities within the organization and creating and implementing employee engagement through educational and development sessions

- Pioneered effort to digitize FDA regulated department documents, ensuring accurate compliance while lowering organizational audit risk outcomes by through effective document control 

- Restructured entire department work-flow to increase cross functional capacity to increase family forming among intended parents, egg donors, sperm donors, gestational carriers, and other speciality patients driving both patient satisfaction and successful outcomes, while reducing nursing errors

Manager, Center for Collaborative Reproduction: Fertility Centers of Illinois

Fertility Centers of Illinois

- Worked directly with the Marketing Department to increase revenue in the Donor Program by more than 200% by creating and implementing new marketing and digital strategies and automated systems
Increased quarterly leads through web inquiries by 25% by optimizing SEO, PPC and other digital advertising

- Increased targeted patient retention through multi-touch point messaging campaigns, such as Salesforce drip email and text messaging sequences, and through incentives such as compensation increase

- Improved donor experience and reduced program costs through department overhaul

-Led complete external and internal re-branding and marketing efforts to increase donor numbers, while improving patient experience, and maximizing profit potential through matching

- Researched national competitors for competitive cost analysis, workflow improvements, staffing structure, and donor and patient experience

- Contributed to the creation and implementation of the Embryo Donation Program

- Collaborate with Physician stakeholders, external partners, third-party medical vendors, patients/customers and organizational leadership to drive profitable business development and improve patient relationships

- Demonstrate strong ability to collaborate across medical and business lines to streamline operations, improve messaging and increase revenue

- Helped lead and execute department rebranding and assisted in company-wide marketing and branding overhaul

- Designed comprehensive marketing strategy for entire program driving increase in revenue

- Worked directly with Marketing Team to increase one of the company's most profitable departments by more than 200% in first year by creating and implementing new B2C marketing and OOH advertising strategies

- Increased quarterly leads on website by 25% by optimizing SEO, SEM, PPC and other digital advertising

Donor Program and Development Manager 

Aspire Chicago

- Improved relationships with crucial donors, stakeholders, and partners through marketing projects and initiatives

- Implemented strategies to improve internal communication and brand recognition through multi-channel marketing

- Recruited new donors and volunteers through targeted videos, email marketing and social media

- Improved relationships with crucial donors and stakeholders through digital marketing initiatives

Aspire CoffeeWorks

- Managed, marketed and helped expand Aspire's coffee line that provides jobs for adults with disabilities

- Acquired new customers through video and social media campaigns

- Developed client relationships for ACW and strengthened marketing to attract new accounts such as Google and OfficeMax

- Increased in-office sales for ACW by more than 50% through point-of-sale marketing and digital campaigns

Marketing and Public Relations

Lightswitch, Inc

- Produced, shot and edited videos and shoot photos for Chicago-based start-up.
- Helped mange client relations and coordinate shooting schedules.

Videographer/Photographer

Amnesty International

- Led grassroots efforts and on-the-streets recruiting for Midwest events and rallies.
- Coordinated marketing, promotions and all PR for Midwest events. 
- Increased regional volunteers and national membership through targeted video marketing. 
- Maintained database of thousands of members, volunteers and student groups. 
- Produced, shot and edited videos to tell AI’s stories for regional and national audiences.
- Wrote and edited monthly e-newsletter sent out to thousands of Midwest members.

Media Specialist

Donor Program and Development Manager at Fertility Centers of Illinois

Confused on AI implementation? We help 👋 | Top AI Voice | Founder of Everyday AI, a Top 10 Tech Podcast | AI Strategist | AI Consultant | AI Keynote Speaker | Helping companies leverage GenAI

In my capacity as a senior-level healthcare strategist, I've dedicated my career to advancing clinical program excellence and business development through strategic healthcare partnerships. operational excellence, and program development within the healthcare sector. 

My expertise extends to leveraging marketing, digital strategies, and innovative technologies to enhance patient engagement, streamline operations, and drive profitability in healthcare.

My strategic vision encompasses growth-centered initiatives, with a focus on strategic partnerships, market leadership, consulting, and the creation of new revenue streams. 

I possess a deep understanding of both domestic and international healthcare initiates and experiences, and I've successfully restructured organizational workflows to optimize patient satisfaction and outcomes.

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Monica Nitschmann's Linkedin Analytics

Monica Nitschmann

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Monica Nitschmann's Linkedin Analytics