Dark Mattr

Co-Founder & Head of Growth

Interesting Times

- Responsible of all the Planning, Strategizing, and execution of all the digital channels of clients like Absolute, Motorsport, Vidcon, Saco.

- Managing budget over $250,000 on each big campaign for clients In Saudi Arabia.

- Supervising a team of 3 who are in-charge of part of the execution in the digital strategy.

- Aligning with the CRM Team on the whole execution of email marketing and segmentation of the customer database using SAP Marketing Cloud.

- Aligning with the Analytics department to extract all the learnings from past and present campaign and develop best practices for our digital execution strategies.

- Dealing with 3rd party suppliers for media, Mastheads (Twitter & Youtube), SMS, and Programmatic Advertising.

- Handling all the paid media execution from the very bottom to the very top using the following platforms: Facebook Ads, Instagram Ads, Google Ads, Youtube Ads, Linked In Ads, Twitter Ads, and Snapchat Ads.

- Managing self served programmatic advertising platforms like Gemini, Double Click, Criteo, RuNative, Adfuel, and Ad Source.

Digital Media Manager

Digital Age Inc

Managing 26 (12 from GCC) including (Qi Card, Rassasi, Fly Emirates, HAMC, Bioskin) accounts with a team for 2 account managers and 2 account executives.
•	Increased ROI by 35% for a local client in Beirut
•	Successfully managed to get 20,000 downloads for one of our client’s apps in Dubai, and Qatar
•	Managing Insights and key metrics to take actions and learnings then reporting back to the Managing Director and The Clients. 
•	Create Digital Marketing Strategies based on clients KPI's and Objectives.
•	Managing Different E-Commerce Stores for our Clients using Shopify.
•	Create Roadmaps for our deliverables to our clients.
•	Managing all the inbound automations and sales funnels for our clients.
•	Managing all the SEO Best Practices like SEO Site Audits, Keyword Research, and Website Content (Blog/Content Marketing) with my digital marketing executive.
•	Taking care of all the job duties workflow of my team members and making sure all the deliverables are sent in timely manners).

Digital Marketing Manager

antwork

Digital Marketing Strategist

SocialWeTalk

Digital Marketing Specialist

Vox Cinemas

Marketing Intern

Experienced Digital Marketing Manager with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Search Engine Optimization (SEO), Google Adwords, analytics Analysis, Email Marketing, Affiliate Marketing, Social Media Marketing, and E-commerce. A Certified Professional Marketer focused in Digital Marketing from American Marketing Association in Grand Valley State University. 

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