Modupe Oloruntoba's Linkedin Analytics

[Availability from mid-October 2022] I'm a writer & creative content consultant, creating value for fashion & beauty brands by helping them use content to build community, leverage culture and create meaningful conversation. After graduating as a fashion designer in 2013, I took a peek at fashion media and never left – content stuck. I’ve since been published in Vogue Arabia, Refinery29, Man Repeller, GQ South Africa, Fashionista.com and more, and worked at Oliver & MORE, Superbalist, Woolworths South Africa, John Brown Media, and Media24. That’s included a cover profile on Jidenna that dives into his vision of a Pan African future; radio, web and email copywriting for beauty festivals and retailers' private label brands; and a column entry questioning why stylists aren't a bigger part of the sustainability conversation. I have now spent 8+ years turning the meaning I have always found in the fashion experience into informed, engaging content. I've also developed a complementary understanding of digital publishing along the way. Whatever your fashion, beauty, or culture project, let's discuss how you can use content to make more than a sale.