The Napkin CMO

• Consult with small, mid-market and fortune 1000 companies to help nurture their potential clients, retain current clients and re-engage past clients by creating tactical plans based on client personas and customer journey / sales cycle
• Re-designed user interface and experience for student facing app for large university. Increased active users by 24%, session length by nearly 300% and new user acquisition rate by 17% over a month 3 period
• Created content strategy for large healthcare insurance provider to engage their B2B clients across various channels. Currently in implementation stage

"Outsourced" CMO

Salescopter

Intelligent sales funnels, content and processes including sales team recruitment and optimization to help marketing and sales teams move prospects from lead to revenue – faster.

Principal Consultant

Sears Holdings Corporation

• Designed and implemented highly targeted content driven communications to customers based on their location, seasonality and product ownership lifecycle. Generated $3.5M in incremental revenue in 2013. On target for $5M in 2014
• Managed digital marketing initiatives across various channels including mobile, email, social and search. Conducted primary and secondary market research to inform planning of assets and messaging
• Worked across multiple business units to analyze and align all marketing activity. Led a multidisciplinary LEAN initiative to eliminate $100M in markdowns for 2012

Director, Digital Marketing

• Recruited as part of a prominent and highly visible leadership program. Presented weekly to the CEO and monthly to the Chairman of the Board, Eddie Lampert, on the progress of major business unit initiatives
• Managed PR campaigns with national broadcast, radio, national print to support the campaigns garnering well over 136M impressions
• Worked in conjunction with the President, CFO and CMO to create annual and 3 year strategic plans

Senior Leadership Program Consultant

• Evaluated and benchmarked customer complaint and customer satisfaction data. Identified process gaps and process improvement opportunities working in conjunction with Store-Ops, Home Appliances, Delivery and Home Service. Initiated several key projects under the direction of the CMO and SVP Innovation

Senior Leadership Program Intern – Innovation

Catalyst Corporation

• Played key role in acquisition and turnaround of casual dining chain suffering from declining revenues and profits, inadequate working capital and lack of marketing budget. Post-acquisition performed operational analysis & cash flow forecasting. Worked with partners to restructure senior debt and secured forbearance

Senior Associate

R & S Business Services

• Served as marketing and strategy consultant for small startups seeking outsourced financial, business development, client relationship and project management expertise. Partnered with clients to identify and analyze new markets, penetrate existing markets, build sales promotions programs and compensation structures and develop marketing / financial strategy

Analyst - Small Business Vertical

United Airlines

• Part of team responsible for performing comprehensive 5 year overhauls of 747 and B and C checks of 777 Boeing passenger aircrafts. Performed engine and flight control R&R as well as composite and sheet metal repairs. Other functions involved performing NDT on aircraft fuselage and parts

Aircraft Maintenance Technician

I simplify business launch, success and money by sharing advice from 100+ small businesses I've coached

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